Maui Visitors & Convention Bureau
The Maui Visitors and Convention Bureau (MVCB) is a subsidiary of the Hawaiʻi Visitors & Convention Bureau (HVCB). HVCB is contracted by the Hawaiʻi Tourism Authority (HTA), the state of Hawai‘i’s tourism agency, for destination marketing in the United States. MVCB supports our international partners in Canada, China, Japan, South Korea and Oceania (Australia and New Zealand), and collaborates with the Maui Nui island partners — in government, hospitality, and other industries — and the community to implement the Maui Nui Destination Management Action Plans for the islands of Maui, Molokaʻi and Lānaʻi. For more information, visit: gohawaii.com/maui or call 808-244-3530.
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Sherry Duong Executive Director, Maui Visitors & Convention Bureau
EmailPhoneFun fact: Sherry loves traveling and comparing other destinations to Maui.
Leanne Pletcher Director of Public Relations & Marketing, Maui Visitors & Convention Bureau
EmailPhoneFun fact: Leanne loves to share her Grandma’s Coffee Cake recipe and has been baking it for family and friends since she was a little girl.
June Pagdilao Director of Sales, Maui Visitors & Convention Bureau
EmailPhone
Janet Kuwahara Senior Manager of Operations, Maui Visitors & Convention Bureau
EmailPhoneFun fact: Loves to travel and shop!!!
Meagan DeGaia Destination Manager, Maui Visitors & Convention Bureau
EmailPhone
Sumithra Balraj Community Enrichment Program Project Manager, Maui Visitors & Convention Bureau
EmailPhoneFun fact: Born and raised in Penang, ventured into hospitality in Langkawi, made first international move to O‘ahu, currently reside in Maui, and never learned to swim despite living on islands most of my life.
Rachelle Duarte Administrative Specialist
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Gregg Nelson Maui Chapter Chairperson
General Manager, Napili Kai Beach Resort
Chris Rabang Maui Chapter Vice Chair
General Manager, Westin Kaʻanapali Nanea
Tony Davis
Executive Director, A3H
Roni Gonsalves
Maui Operation Manager, Polynesian Adventure Tour
Jill Kobayashi
Senior Director, U.S. Sales and Community Relations, Hawaiian Airlines
Gregg Lundbergg
General Manager, Courtyard by Marriott
Lester Nakamoto
VP & Banking Center Manager, Bank of Hawaii
Taylor Ponte
Chef & Owner, Kamado Maui
Michael Pye
General Manager, Fairmont Kea Lani
Kasper Rasmussen
General Manager, Kamaole Sands
Andrew Rogers
General Manager, Ritz Carlton Kapalua
Brian Yano
Regional Manager, Coldwell Banker Commercial
Ex-Officio
John Monahan President and Chief Executive Officer
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The Hawai‘i Tourism Authority (HTA), in partnership with the counties and the respective visitor bureaus, developed community-based Destination Management Action Plans (DMAPs) that aim to rebuild, redefine and reset the direction of tourism over a three-year period. The focus is on stabilization, recovery, and rebuilding to the desired visitor industry for each island. The actions put forth in the DMAPs are guided by an island-based Steering Committee for each island, and includes a collaborative process which encourages participation and vital input from the community, visitor industry and other sectors. The DMAPs identify areas of need as well as actionable solutions for enhancing the residents’ quality of life and improving the visitor experience across the islands.
HTA’s 2020–2025 Strategic Plan is organized around four interacting pillars—Natural Resources, Hawaiian Culture, Community, and Brand Marketing, with more emphasis on addressing tourism impacts and greater destination management. In it, HTA defined Destination Management to include: attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.
View the Maui Nui Destination Management Action Plan below, or visit the Hawaiʻi Tourism Authority website to discover how destination management and stewardship is advancing in our islands.
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- Maui: Best Island in Hawaii – Travel & Leisure World
- # 3 Popular Destinations – United States by Tripadvisor
- Kaʻanapali Beach: No. 1 beach in the U.S. and No. 10 beach in the World in TripAdvisor’s Traveler’s Choice Best of the Best Awards.
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- The highest peak on the island is Haleakalā, the worldʻs largest dormant volcano
- There are no traffic lights on Lānaʻi
- Kalaupapa National Historic Park on Molokaʻi was once a place of exile for those with Hansen's disease.
- Maui County consist of the three islands of Maui, Lānaʻi and Molokaʻi better known as Maui Nui.
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The Hawaiʻi Tourism Authority’s (HTA) Community Enrichment Program (CEP) supports Hawaiʻi’s Community-based projects, programs, and events that enhance resident and visitor experiences. HTA’s Signature Events Program (SEP) attracts attendees and participants from outside the state of Hawaiʻi with extensive national and international marketing and has a significant economic impact as measured by the number of out-of-state participants. HTA is partnering with the Hawaiʻi Visitors & Convention Bureau (HVCB) and its Island Chapters to administer the 2023 CEP and SEP process.
Visit hvcb.org/cep for more information about the Community Enrichment Program and the Signature Events Program.
Maui Visitors & Convention Bureau Sherry Duong, Executive Director
427 Ala Makani Street, Suite 101 Kahului, HI 96732
