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Maui Visitors & Convention Bureau


  • Sherry Duong Executive Director, Maui Visitors & Convention Bureau

    "My favorite place in Hawaiʻi is on the island of Maui. Haleakalā for the sunrise or sunset and also the stunning and diverse landscape views of Kula. Such a peaceful and tranquil feeling when visiting upcountry Maui and taking in farmers markets."

    Leanne Pletcher Director of Public Relations & Marketing, Maui Visitors & Convention Bureau

    "I would have never imagined the deep sense of purpose I've experienced through so many different chapters. It's been a true privilege to be able to interact with media, co-workers and the community through these experiences."

    June Pagdilao Director of Sales, Maui Visitors & Convention Bureau

    "I love meeting people, educating and inspiring old and new generations on the value of the Hawaiian culture."

    Janet Kuwahara Senior Manager of Operations, Maui Visitors & Convention Bureau

    "To me Kula is the most beautiful place on earth and I am lucky enough to live there!"

    Meagan DeGaia Destination Manager, Maui Visitors & Convention Bureau

    "Puʻupehe on the island of Lānaʻi is my most favorite place in Hawaiʻi. I was overcome with emotion the first time that I went there. I also love that you can see koaʻe kea flying overhead, which is one of my favorite birds here :) "

    Rachelle Duarte Administrative Specialist

    "ʻĪao Valley holds a special place in my heart. It's where my husband grew up and where we were married. It was always the place where our families would get together. Grandparents got to see the grandkids and special memories were made."

  • Gregg Nelson Maui Chapter Chairperson

    General Manager, Napili Kai Beach Resort

    Chris Rabang

    General Manager, Westin Kaʻanapali Nanea

    Tony Davis

    Executive Director, A3H

    Roni Gonsalves

    Maui Operation Manager, Polynesian Adventure Tour

    Jill Kobayashi

    Senior Director, U.S. Sales and Community Relations, Hawaiian Airlines

    Gregg Lundbergg

    General Manager, Courtyard by Marriott

    Lester Nakamoto

    VP & Banking Center Manager, Bank of Hawaii

    Taylor Ponte

    Chef & Owner, Kamado Maui

    Michael Pye

    General Manager, Fairmont Kea Lani

    Kasper Rasmussen

    General Manager, Kamaole Sands

    Andrew Rogers

    General Manager, Ritz Carlton Kapalua

    Brian Yano

    Regional Manager, Coldwell Banker Commercial



  • The Hawai‘i Tourism Authority (HTA), in partnership with the counties and the respective visitor bureaus, developed community-based Destination Management Action Plans (DMAPs) that aim to rebuild, redefine and reset the direction of tourism over a three-year period. The focus is on stabilization, recovery, and rebuilding to the desired visitor industry for each island. The actions put forth in the DMAPs are guided by an island-based Steering Committee for each island, and includes a collaborative process which encourages participation and vital input from the community, visitor industry and other sectors. The DMAPs identify areas of need as well as actionable solutions for enhancing the residents’ quality of life and improving the visitor experience across the islands.


    HTA’s 2020–2025 Strategic Plan is organized around four interacting pillars—Natural Resources, Hawaiian Culture, Community, and Brand Marketing, with more emphasis on addressing tourism impacts and greater destination management. In it, HTA defined Destination Management to include: attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.


    View the Maui Nui Destination Management Action Plan below, or visit the Hawaiʻi Tourism Authority website to discover how destination management and stewardship is advancing in our islands.



    • Maui: Best Island in Hawaii – Travel & Leisure World
    • # 3 Popular Destinations – United States by Tripadvisor
    • Kaʻanapali Beach: No. 1 beach in the U.S. and No. 10 beach in the World in TripAdvisor’s Traveler’s Choice Best of the Best Awards.
    • The highest peak on the island is Haleakalā, the worldʻs largest dormant volcano
    • There are no traffic lights on Lānaʻi
    • Kalaupapa National Historic Park on Molokaʻi was once a place of exile for those with Hansen's disease.
    • Maui County consist of the three islands of Maui, Lānaʻi and Molokaʻi better known as Maui Nui. 


Maui Visitors & Convention Bureau Sherry Duong, Executive Director

427 Ala Makani Street, Suite 101 Kahului, HI 96732