Get to know this special place we call home. Explore our Official Hawaiʻi Statewide Visitors' Guide.

Get to know this special place we call home. Explore our Official Hawaiʻi Statewide Visitors' Guide.

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Marketing Assets

HVCB Brand Assets/Partners Toolkit


Brand assets for the use of our partners. The Mālama Hawaiʻi Program folder contains updated mālama messaging, images, and video links.

Download the Brand Assets/Partners Toolkit here.

 

Hawaiian Islands Brand Guidelines


Once travelers learn the unique story of Hawaiʻi, they will know why it is one of the most special places on the planet.

Download the Brand Guidelines here.

 

Maʻemaʻe Toolkit


The toolkit will provide you with the essential information you need to accurately and authentically promote the Hawaiian Islands. From geographical and cultural information, to descriptions of Hawaiʻi traditions and customs, this is your guide for basic knowledge about Hawaiiʻ.

Download the Maʻemaʻe Toolkit here.

 

Image Library

 

In partnership with the Hawaiʻi Tourism Authority, the Knowledge Bank is a free online resource that reflects the natural beauty and offerings of each of the Hawaiian Islands. It is part of the overall brand management efforts for the destination. The library includes photos and videos featuring our culture, people, activities, cuisine, and more.

 

Prior to accessing the library, the Terms and Conditions of Use must be reviewed carefully and accepted by the requestor.

 

Tools for Use with your Guests and Customers


Links to videos that educate visitors on destination safety protocols and the important role visitors play in our community.

    • Hawaiʻi Travel Tips: Astute Renting
      With so many beautiful rental options on the island, many properties often seem too good to be true. And in some cases, they are. Maui resident Malika Dudley shares local insight, encouraging all visitors to do an online search to vet rentals and avoid any potential scams. Just a few minutes of research can save you your entire deposit and make for a much better vacation experience the next time you visit Hawaiʻi.

    • Hawaiʻi Travel Tips: Culture
      You don't just bring home memories, but the spirit of Hawaiʻi itself. It is important to change your mindset while visiting the Hawaiian Islands. Think about it from a Hawaiian perspective, and come with an open mind and an open heart.

    • Hawaiʻi Travel Tips: Land Safety
      Local land safety experts and nature conservationists share their tips on weather preparedness, land access, and trail protocol so that you stay safe and mindful while minimizing your impact on the trails.

    • Hawaiʻi Travel Tips: Ocean Safety
      Water safety experts encourage you to always visit beaches with a lifeguard, check on conditions ahead of time, and look out for common ocean hazards such as rip currents, rocks, and shore breaks.

    • Hawaiʻi Travel Tips: Ocean Conservation
      The ocean is a source of adventure and food, and home to countless marine animals, such as monk seals and more. A few tips to keep these creatures safe.

    • Kauaʻi Travel Tips: Travel Pono
      The ocean is a source of adventure and food, and home to countless marine animals, such as monk seals and more. A few tips to keep these creatures safe.

    • Kauaʻi Travel Tips: Culture
      Hula has always been at the heart of Hawaiian culture, connecting them with Kauaʻi’s cultural traditions and stories.

    • Kauaʻi Travel Tips: Land Safety
      Going the distance on trails is better when you’re prepared for what’s to come. Be mindful of hiking conditions to ensure your safety as well as preserve the natural environment.

    • Kauaʻi Travel Tips: Ocean Safety
      Kauaʻi is known for its beautiful beaches. What’s not as well-known are all the ways to stay safe in the water.

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    • Molokaʻi Travel Tips: Travel Pono
      Experience a deeper connection when you visit Molokaʻi by coming with humility, an open mind and a readiness to embrace the aloha spirit.

    • Maui Travel Tips: Culture
      Hawaii leaves a lasting impression on those who visit. Show your respect for Maui’s breathtaking natural beauty by taking only pictures and leaving only footprints.

    • Maui Travel Tips: Ocean Conservation
      We encourage visitors to enjoy the water but to be mindful of their impact on marine life so we can keep this special place beautiful and thriving.

    • Maui Travel Tips: Ocean Safety
      Always swim when a lifeguard is on duty and be aware of conditions before going in the water. Check the water conditions ahead of time, and always be on the lookout for big waves, strong winds, and currents.

    • Maui Travel Tips: Astute Renting
      With so many beautiful rental options on the island, many properties often seem too good to be true. Vet rentals and avoid any potential scams. Just a few minutes of research can save you your entire deposit and make for a much better vacation experience.

 

Collateral Review


Feel confident that your marketing materials are culturally appropriate for our destination. We will review Hawaiian language spelling, including the use of diacritical markings for accuracy; provide guidance on proper use of place names and imagery; and review content that reflects an authentic and relevant representation of Hawaiʻi’s culture.

Read more on our Cultural and Product Development Services page.

 

 

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Hawaii Visitors & Convention Bureau

We recognize the use of linguistic markings of the (modern) Hawaiian language including the ʻokina [‘] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawaiʻi such as Lānaʻi). We acknowledge that individual businesses listed on this site may not use the ʻokina or kahakō, but we recognize the importance of using these markings to preserve the indigenous language and culture of Hawaiʻi and use them in all other forms of communications.

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