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Departments & Roles

Our history is long and storied, dating back to the dawn of the 20th century when the promotion of travel to the Hawaiian Islands was in its infancy. But what’s most important is not what we’ve done, it’s what we can do for you as a partner in marketing your organization to travelers. You can learn a little bit about our departments below, but we hope you get to know them and rely on their expertise to help your organization meet its goals. 

Membership, a community of more than 1,400 businesses and supporters like you, collaborates to actively shape Hawaii’s future. We provide unique tools, opportunities, and connections that help our members succeed. 

Travel Trade is your link to the travel agent community. Our agents.gohawaii.com site is a comprehensive resource for advisors to earn their Hawaii Destination Specialist and Island Specialist certifications, access collateral, photography, maps, itineraries and more. The travel trade team shares all-island updates, destination information and training via trade shows and live workshops for advisors across the U.S. 

Meet Hawaii, the groups division of HVCB, is the face of Hawaii for attracting Meetings, Conventions and Incentives (MCI) to our state. We are the point of contact for professional meeting and event planners from a myriad of organizations. Our mission is to make it easy for planners to succeed in doing business on any island in the aloha state and support them in creating a rewarding program that satisfies all their objectives. You can find us at meethawaii.com

Media offers press releases, story ideas, image assets and connections to help you generate statewide and individual island content, as well as opportunities for increased exposure in collaboration with media professionals working on feature stories about Hawaii. You can find more information at media.gohawaii.com.

Marketing utilizes our expertise in public relations, digital, social, search, content development, web development, collateral, and cooperative marketing, in consultation with each of our departments, our Island Chapters and our agency and industry partners. We develop and deliver the Hawaiian Islands statewide and island-specific brands to visitors, content developers, travel sellers and meeting planners. The materials are then served up to the Hawaii Tourism Authority global marketing team members to deliver brand messaging consistently across the globe. 

Market Insights analyzes consumer, economic, aviation, leisure travel and meetings and convention trends affecting travel to Hawaii for the needs of our members as well as HVCB’s own marketing efforts. We produce regular reports on air travel as well as the monthly Market Insights Update highlighting travel industry trends and their impact on Hawaii’s performance as a destination. 

Cultural and Product Development is your connection to authentically representing Hawaii. Beneath the breathtaking beauty of these islands, at the core of the destination’s appeal, are the values, culture and language of the indigenous people. Access our members-only cultural services to make sure your organization is aligned with Hawaii’s truly unique point of differentiation. 

Island Chapters steward each individual island brand, with resources you can rely on in each county – including Travel Planner Guides and Island Maps that can put your organization in front of visitors – as well as national and global media reach.