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Marketing Efforts

Marketing utilizes our expertise in public relations, digital, social, search, content development, web development, collateral, and cooperative marketing, in consultation with each of our departments, our Island Chapters and our agency and industry partners. We develop and deliver the Hawaiian Islands statewide and island-specific brands to visitors, content developers, travel sellers and meeting planners. The materials are then served up to the Hawaiʻi Tourism Authority global marketing team members to deliver brand messaging consistently across the globe.


Partnership Opportunities

HVCB and its Island Chapters execute a variety of Leisure, Travel Trade, and MCI marketing opportunities that we encourage you to participate in for the domestic leisure United States market and the global MCI market.

Partnership opportunities include digital marketing, public relations, travel trade, and meeting sales programs. They are part of the firm-wide destination marketing plan to influence travel demand to Hawaiʻi in a way that is authentic, targeted, and market-appropriate; is focused on Hawaiʻi’s unique culture and natural environment; and supports Hawaiʻi’s economy by effectively attracting mindful higher-spending, lower-impact travelers.

The 2023 Partnership Opportunities document is available for download below. Please note: Leisure opportunities extend through March, 2023. MCI opportunities extend through the end of the year. These opportunities reflect current plans and may change. Details will be updated as conditions warrant.

The timing and costs of these programs vary. Please contact the representative listed for more information on each specific opportunity.