The Oʻahu Visitors Bureau (OVB) is a department and Island Visitor Bureau (IVB) of the Hawaiʻi Visitors & Convention Bureau (HVCB). HTA contracts HVCB for statewide U.S. leisure destination marketing, global MCI and group sales, and global support services. OVB collaborates with teams managing these contracts, leveraging our island-specific knowledge of O‘ahu to inform strategies, tactics, and address pertinent local issues.

Additionally, HTA contracts HVCB for the Island Visitor Bureau's expertise in Island Destination Brand Marketing and Management Services. Under this contract, OVB partners with other HVCB IVBs to support, strengthen, and enhance the destination marketing strategies of HTA’s Global Marketing Teams (GMT) in the United States, Canada, China, Japan, South Korea, and Oceania (Australia and New Zealand), as well as the Meet Hawai‘i, Cruise, and Destination Stewardship teams, while also supporting other HTA brand initiatives. Primarily focused on Oʻahu, OVB collaborates with island stakeholders across the visitor industry, government, and community sectors to enhance leisure and business sales and marketing, community initiatives, and emergency preparedness and crisis management, while recognizing the importance of all the Hawaiian Islands.

For more information on the island of O‘ahu, visit: gohawaii.com/oahu.