We are a private non-profit, member-based organization working with the Hawaii Tourism Authority and our membership ohana to make tourism work for and with Hawaii.
We’re everywhere tourism intersects with the community, with Island Chapters on the ground in every county and contacts at every level of government. That gives us a vast amount of knowledge, resources, and connections that we use to empower our membership ohana to research, understand, and connect with visitors.
And we are fierce advocates for growing Hawaii’s number one industry sustainably and for the benefit of local communities, perpetuating our state’s wealth of environmental and cultural resources so future generations can continue to enjoy them.
Ultimately, we are stewards of Hawaii’s brand. Not just as the world’s greatest travel destination, but as one of the world’s most precious resources.
We recognize the proper use of the Hawaiian language including the ‘okina [‘], a consonant, and the kahakō [ō] or macron (e.g., in place names of Hawai‘i such as Lāna‘i). However, these have been omitted from this website for the best online experience for our visitors. We realize the importance and continue to use them outside of the online platform.