We are a private non-profit, member-based organization working with the Hawaiʻi Tourism Authority and our membership ʻohana to make tourism work for and with Hawaiʻi.
We’re everywhere tourism intersects with the community, with Island Chapters on the ground in every county and contacts at every level of government. That gives us a vast amount of knowledge, resources, and connections that we use to empower our membership ʻohana to research, understand, and connect with visitors.
And we are fierce advocates for growing Hawaiʻi’s number one industry sustainably and for the benefit of local communities, perpetuating our state’s wealth of environmental and cultural resources so future generations can continue to enjoy them.
Ultimately, we are stewards of Hawaiʻi’s brand. Not just as the world’s greatest travel destination, but as one of the world’s most precious resources.
We recognize the use of linguistic markings of the (modern) Hawaiian language including the ʻokina [‘] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawaiʻi such as Lānaʻi). We acknowledge that individual businesses listed on this site may not use the ʻokina or kahakō, but we recognize the importance of using these markings to preserve the indigenous language and culture of Hawaiʻi and use them in all other forms of communications.