HVCB and its Island Chapters offer a variety of Leisure, Travel Trade, and MCI advertising opportunities throughout the course of the year. Below is a list of programs currently available.
Follow the links for more information on particular programs, or contact membership@hvcb.org with any questions.
2024 Hawaiʻi Statewide Official Visitors’ Guide
The Hawai‘i Statewide Official Visitors’ Guide in digital format includes island-specific sections for Kaua‘i, O‘ahu, Maui/Moloka‘i/Lāna‘i, and the island of Hawai‘i, as well as content highlighting Hawaiian Culture and the importance of mālama and kuleana cultural values perpetuated throughout Hawai‘i.
Distribution will be focused on qualified digital delivery, heavily leveraging HVCB first-party data and proprietary-owned channels for targeted audience delivery.
Consumer - Approximately 90 million total impressions.
The Official Hawai‘i Meeting Planner Guide (MPG) is an essential resource for planning a successful event in the Hawaiian Islands. Designed to be intuitive and easy to navigate, this interactive, digital guide helps planners get to know our islands from any device, complete with direct links to resources and tools. The MPG helps planners and buyers design successful events, meetings and conventions in Hawai‘i — ultimately creating productive, authentic experiences for attendees.
Distribution will be focused on qualified digital delivery, heavily leveraging HVCB proprietary data for targeted audience delivery. Qualified distribution will include:
MCI Database
Qualified audience: 42,000 total impressions
Digital delivery to: +6,000 qualified planners from Meet Hawai‘i's proprietary database (4,000 U.S. and 2,000 International).
Reaches vetted meeting planners and buyers who share information with an average of 6 additional executive decision-makers when sourcing and/or selecting a destination for group meeting and incentive programs:
The database represents established planners, buyers and organizations with consistent sourcing of Hawai‘i business. Many planners are of a senior level and have booked Hawai‘i previously within the past 5 years and/or who are solid prospects for converting business to Hawai‘i.
These organizations are long standing Kuhina (ambassadors) of the Hawaiian Islands and represent consistent support contributing to the economic growth throughout the State of Hawai‘i.
MCI Sales & Marketing
Promotion and distribution via all Meet Hawai‘i sales team activities throughout the year, including:
Hawaiʻi-based Pacific Media Group has partnered with the Hawaiʻi Visitors & Convention Bureau to launch an in-destination suite of island-specific Official Visitor Guidebooks free-of-charge to Hawai‘i visitors.
The Official Visitor Guidebooks will share kuleana messaging about how to engage, be a respectful visitor and gain a more enriching experience while in Hawai‘i. The Guidebooks will provide vetted and appropriate visitor experiences, mindful and regenerative travel information, destination management messaging and more with both print and digital distribution.
The Islands of Aloha Express (IOAX) is a monthly e-mail newsletter sent to nearly 200,000 opt-in leisure consumers each month.
The e-newsletter is filled with things to do and see when visiting all of the islands, usually within a set theme for the month. Subscribers are gained via prominent real estate throughout the gohawaii.com site, and cooperative marketing campaigns.
The E-xpressly for Travel Professionals (EXTP) e-newsletter is sent monthly to an average of nearly 70,000 travel professionals in the U.S., including our 14,000+ Hawaiʻi Destination Specialist certified travel pros.
The goal of this monthly e-newsletter is to educate travel sellers and other travel professionals in the United States of current Hawaiʻi promotions, specials, and travel trends, and to improve their knowledge of and sales to the Hawaiian Islands.
Our broadcasts reach agency owners and managers, franchise agencies, front line agents, and the home-based travel agent sector.
Kamaʻāina Special Offers Program Premium Placement
HVCB has launched a program geared exclusively toward kamaʻāina, offering Hawaii residents exclusive specials on accommodations, activities, attractions, shopping, dining and more throughout the Hawaiian Islands.
Upgrade your offer for $300 per island listing, to have your offer listed at the top of each respective island page. Each island has a few spots available on a first-come, first-served basis.
