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Market Insights


Welcome to Market Insights Online, your one-stop source for the latest in HVCB market research and analysis. Check back often for updates and news reports. Questions? E-mail the Market Insights Team at:

Some of the documents below may be in Adobe Acrobat (.pdf) format. If you do not have the Adobe Acrobat Reader installed on your system, it is available at no charge from Adobe Systems.

Reports & Analysis

**New Resource** YouGov Coronavirus Travel Sentiment Tracker - as of September 27, 2021

Seven-Day Moving Average Daily Passenger Volume: December 2021 ~UPDATED~ as of December 06, 2021; in PDF format
The 7-Day Moving Average measures daily passenger arrivals to Hawaii (including visitors and residents) from the U.S., Japan other international source markets. This analysis is used to visualize real-time demand month – and year-to-date tracking of arrivals. Updated Monday, Wednesdays, Fridays.

Air Service Grid: December 2021 ~UPDATED~ as of November 29, 2021; in PDF format

Air Service Grid: January 2022 ~UPDATED~ as of November 29, 2021; in PDF format

Air Service Grid: February 2022 ~UPDATED~ as of November 29, 2021; in PDF format

Air Service Grid: March 2022 ~UPDATED~ as of November 29, 2021; in PDF format

Schedules are preliminary as carriers are continuously adjusting their schedules in response to demand due to the COVID-19 pandemic.

February 2020 Market Insights as of February 18, 2020; in PDF format

The Market Insights Update is published by the Hawaii Visitors and Convention Bureau and is provided for information purposes only. Content and infographics may not be published or repurposed but may be referenced providing “HVCB Market Insights Update” is cited.

Market Insights Update:


Month Spotlight On:
January Evolving Marketing Landscape
February Tourism Sustainability Initiatives

Due to the COVID-19 pandemic, the Market Insights Updates were paused on March 2020.

For archived previous issues of Market Insights Update, click here.

U.S. Traveler Sentiment Tracking and Research

Information on travel readiness, perception of travel and safety, impact of vaccines on travel, booking trends and more.

Travel Outlook Resources

Insights into the Hawaii and national outlook for travel and tourism.  Links to selected online resources are listed below: 

Frequently Requested Official State Resources​

Visitor statistics are available from the Department of Business, Economic Development and Tourism's (DBEDT)and the Hawaii Tourism Authority (HTA). A list of the most popular links are catalogued below: