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Market Insights


Welcome to Market Insights Online, your one-stop source for the latest in HVCB market research and analysis. Check back often for updates and news reports. Questions? E-mail the Market Insights Team at: insights@hvcb.org

Some of the documents below may be in Adobe Acrobat (.pdf) format. If you do not have the Adobe Acrobat Reader installed on your system, it is available at no charge from Adobe Systems.

Reports & Analysis

The State of the American Traveler - as of June 20, 2023; in PDF format

Seven-Day Moving Average Daily Passenger Volume: February 2024 ~UPDATED~ as of February 26, 2024; in PDF format
The 7-Day Moving Average measures daily passenger arrivals to Hawai‘i (including visitors and residents) from the U.S., Japan other international source markets. This analysis is used to visualize real-time demand month – and year-to-date tracking of arrivals and is not used to calculate visitor arrivals or volume.

Air Service Grid: January 2024 ~UPDATED~ as of December 11, 2023; in PDF format

Air Service Grid: February 2024 ~UPDATED~ as of January 15, 2024; in PDF format

Air Service Grid: March 2024 ~UPDATED~ as of January 15, 2023; in PDF format

Air Service Grid: April 2024 ~UPDATED~ as of January 15, 2024; in PDF format

Air Service Grid: May 2024 ~UPDATED~ as of January 15, 2024; in PDF format

Schedules are preliminary as carriers are continuously adjusting their schedules in response to demand due to the COVID-19 pandemic.

The Market Insights Update is published by the Hawai‘i Visitors and Convention Bureau and is provided for information purposes only. Content and infographics may not be published or repurposed but may be referenced providing “HVCB Market Insights Update” is cited.

Market Insights Update:

Due to the COVID-19 pandemic, the Market Insights Updates were paused on March 2020.
For archived previous issues of Market Insights Update, click here.

U.S. Traveler Sentiment Tracking and Research

Information on travel readiness, perception of travel and safety, impact of vaccines on travel, booking trends and more.

Travel Outlook Resources

Insights into the Hawai‘i and national outlook for travel and tourism.  Links to selected online resources are listed below: 

Frequently Requested Official State Resources​

Visitor statistics are available from the Department of Business, Economic Development and Tourism's (DBEDT) and the Hawai‘i Tourism Authority (HTA). A list of the most popular links are catalogued below: