Upcoming Events
Wailuku First Friday Town Party: December 6
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Join us as we continue our MVCB Canoe Crop Corner! Featuring local farmers and chefs while educating both the community and visitors about Maui’s rich culture of canoe crops. Decemberʻs spotlight is on niu, a staple of Hawaiian heritage, with Ryan Burden, Coconut Information Farm & Cooking School, and cultural advisor U’I Kahue with Maui Grown 808.
Sentry Tournament of Champions – January 2 – 5
- The Sentry—formerly The Sentry Tournament of Champions—opens the 2025 calendar year and the PGA Tour season on Maui’s northwest coast at the Plantation Course at Kapalua. For the past 25 years, Maui has graciously hosted The Sentry, which aims to continue using its platform to ensure awareness, fundraising, and support for the West Maui community. The Sentry features an accomplished field of pro golfers, including PGA Tour winners from the 2024 calendar year and the top 50 of final FedExCup standings. The tournament annually attracts over 30 of the world’s best golfers for an exciting competition. Visit TheSentry.com for more details.
Marketing / Public Relations Updates:
- MVCB Annual Meeting and 50th Anniversary Celebration Mahalo from Sherry Duong:
- On behalf of the Maui Visitors & Convention Bureau, I want to extend our deepest gratitude to those of you who attended our 37th Annual Meeting and 50th Anniversary Celebration. Your presence made this milestone event truly special, and we are so thankful for the time, energy, and passion you brought. The insights shared during our gathering, the connections made, and the inspiration sparked will be vital as we continue our journey, not only through the next 50 years, but into a future where the "why" will always be at the heart of our actions. We are excited for what lies ahead, and we are truly grateful for your continued support, commitment, and partnership as we work together to make Maui a place that visitors, residents, and future generations can continue to cherish. A special mahalo to Southwest Airlines for their sponsorship. For those interested in viewing the presentation from this event, please click the link below. NOTE: this slide deck is for personal use only and not for distribution. Mahalo once again for being a part of this remarkable event. We look forward to all that we will accomplish together as we begin this new chapter of our shared journey.
View Presentation ►
- On behalf of the Maui Visitors & Convention Bureau, I want to extend our deepest gratitude to those of you who attended our 37th Annual Meeting and 50th Anniversary Celebration. Your presence made this milestone event truly special, and we are so thankful for the time, energy, and passion you brought. The insights shared during our gathering, the connections made, and the inspiration sparked will be vital as we continue our journey, not only through the next 50 years, but into a future where the "why" will always be at the heart of our actions. We are excited for what lies ahead, and we are truly grateful for your continued support, commitment, and partnership as we work together to make Maui a place that visitors, residents, and future generations can continue to cherish. A special mahalo to Southwest Airlines for their sponsorship. For those interested in viewing the presentation from this event, please click the link below. NOTE: this slide deck is for personal use only and not for distribution. Mahalo once again for being a part of this remarkable event. We look forward to all that we will accomplish together as we begin this new chapter of our shared journey.
- The popularity of the MVCB Canoe Crop Corner at Wailuku First Friday is growing! Chef Joey Macadangdang sampled his famous Laing dish made with kalo leaves, while Lukela Alboro shared kalo’s importance to the Hawaiian history in culture through a poi pounding demonstration.
- Local Media Tastemakers Press Trip, October 24 – 28, included Hawai’I Food & Wine Festival events in Kāʻanapali and local restaurant experiences in Lahaina, Wailuku and Kula. Journalists included Rachel Ng, TripAdvisor, AFAR, National Geographic; Laurie Lyons-Makaikou, AAA, Via, Hawaiʻi Magazine; and Sarah Burchard, Hana Hou, Forbes, Eater.
- The nationally syndicated and streaming show on NBC/Peacock called First Look filmed on West Maui November 5 – 12. The goal of the episode is to show that West Maui is open and there's still lots to do and see. Mahalo to our partners who participated: The Ritz Carlton Maui, Kapalua, Westin Maui, Kāʻanapali Golf, Kapalua Golf, Kapalua Resort Association and Kāʻanapali Resort Association, Maui Butterfly Farm and Leodaʻs Kitchen & Pie Shop.
- November coverage promote that Maui is open and welcoming visitors, community events and supporting local. Highlights include:
- Maui Now: Maui Visitors Bureau Presents Canoe Crop Corner at Wailuku First Friday
- Business Insider: I've been to all 50 states. Here are 8 of the best natural wonders I've seen.
- Haute Living San Francisco: Embrace Mauiʻs Spirit: Known as the Valley Isle, Maui is Open and Warmly Welcoming Visitors
- AARP: Discover the Top Island for you to Visit in Hawaiʻi.
- Upcoming Highlights:
- Tourism Cares Maui FAM, December 3 - 4
- Tastemadeʻs From Scratch, December 3 - 10
- Media Visits:
- Jill Weinlein, JustLuxe, Fodorʻs and Luxury Beat, December 5 – 9
- Shoshi Parks, 7X7 Magazine, December 7 - 10
- Elysha Beckerman, Dossier, January 21 – 26, 2025
Travel Trade Shows and Event Highlights:
- Signature Travel Network National Sales Conference, Las Vegas, NV: November 11 – 14
- Hawaiʻi Tourism USA MAST Sales Sensation + Midwest OʻHana Event, Chicago, IL + Minneapolis, MN and St. Louis, MO: November 18 – 21
Upcoming Trade Shows & Events
- Hawaiʻi Tourism Canada/Air Canada Vacations FAM: December 2 – 6
- Tourism Cares Meaningful Maui FAM: December 2 – 6
