Market Insights Online

Welcome to Market Insights Online , your one-stop source for the latest in HVCB market research and analysis. Check back often for updates and new reports. Questions? E-mail the Market Insights Team at: insights@hvcb.org

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Reports & Analysis

Seven-Day Moving Average Daily Passenger Volume: September 2020 ~UPDATED~
as of September 18, 2020; in PDF format

The 7-Day Moving Average measures daily passenger arrivals to Hawaii (including visitors and residents) from the U.S., Japan other international source markets. This analysis is used to visualize real-time demand month – and year-to-date tracking of arrivals

Air Service Grid: September 2020
as of September 1, 2020; in PDF format

February 2020 Market Insights
as of February 18, 2020; in PDF format

The Market Insights Update is published by the Hawaii Visitors and Convention Bureau and is provided for information purposes only. Content and infographics may not be published or repurposed but may be referenced providing “HVCB Market Insights Update” is cited.


Market Insights Archive:


Month Spotlight On:
January Evolving Marketing Landscape
February Tourism Sustainability Initiatives


Month Spotlight On:
January 2019 Market Outlook
February Romance Travelers
April Sustainable Tourism
June Summer Outlook
July Family Travel
August Hawaii's Target Audience
September MCI Travel
October Shoulder Season
November Luxury Travel
December 2020 Outlook


Month Spotlight On:
January 2018 Market Outlook
February Transformative Travel
March Affluent Travel
April Cruise Travel
June Vacation Trend & Behaviors
July Tours & Activities in the Digital Age
August Golf Traveler Profile
October MCI Trends
December Culinary Tourism


Month Spotlight On:
January 2017 Market Outlook
February Romance Travel
March The Meetings, Conventions, and Incentives Industry
April The Travel Funnel
May Summer 2017 Outlook
June Family Travel
July Culinary Travel
August State of the Industry
September Outdoor Recreation Travel
October MCI Travel
November Shoulder Season Travel
December Social Media Landscape


Month Spotlight On:
January 2016 Market Outlook
February Golf Traveler Profile
March The Meetings, Conventions, and Incentives Industry
April Millennial Travelers
May Summer 2016 Market Outlook
June Culture & Arts Travel
July Outdoor Rec Travel
August Cruise Travel
October Content Marketing
November Hawaii's Target Traveler
December Visiting Friends & Relatives Travel


Month Spotlight On:
January 2015 Market Outlook
February Romance Travel Market
March The Meetings, Conventions, and Incentives Industry
April Social Media & the Travel Industry
May Summer 2015 Market Oulook
June Family Travel Market
July Affluent Travel
August Digital Traveler Profile
September The Shoulder Travel Season
October The Sharing Economy
November Never Beens
December #lethawaiihappen Year Two

December 2014 Market Insights
November 2014 Market Insights
October 2014 Market Insights
August 2014 Market Insights
September 2014 Market Insights

*Note: There were no Sept 2016 or May, September, November 2018, or March, May 2019 Editions

Travel Outlook Resources -- Insights into the Hawaii and national outlook for travel and tourism.  Links to selected online resources are listed below: 

HTA - Hawaii Air Seat Capacity Outlook


DBEDT - Quarterly Economic Outlook for Hawaii

U.S. Department of Commerce (Office of Travel and Tourism Industries) - Forecast of International Travel to the U.S.

U.S. Travel Association - Travel Industry Forecasts


Most Requested DBEDT Links -- Official Hawaii visitor statistics are available from the state Department of Business, Economic Development and Tourism's (DBEDT) Research and Economic Analysis Division (READ) and the Hawaii Tourism Authority. A list of the most popular links are catalogued below:


Other Reports