CODE OF BUSINESS PRACTICES

In Hawaiʻi, tourism is everyone's business. Members invest in a better tomorrow by supporting the Hawaiʻi Visitors & Convention Bureau's (HVCB) marketing efforts. Together, we convey how special Hawaiʻi is, not only to the people who live here, but also to those who take a bit of Hawaiʻi home with them each time they visit. This is achieved by upholding ethical business practices that preserve the reputation of the HVCB, its members, and the State of Hawaiʻi. We expect our members to abide by the following HVCB Code of Business Practices that embody such business standards:

• HANA PONO - Honoring our commitments and ensuring customer satisfaction through distinction, honor, and integrity.
• KULEANA - Accepting the responsibility to provide goods and services of value and quality while obeying all applicable local, state, and federal laws and regulations.
• HOʻOPONOPONO KŪPONO - Doing that which is right by resolving any and all issues or challenges that may arise in a quick and fair manner.

As members, your efforts to follow these guidelines during your everyday operation will allow all of our industry partners to regard their membership with pride.

MEMBERSHIP TERMS AND CONDITIONS

Table of Contents

• Terms And Conditions Regarding Member Goods And Services
• Terms and Conditions regarding Membership Listings
• Terms and Conditions regarding Personal Information provided to you by HVCB
• Terms and Conditions regarding your use of HVCB's Logos
• Exhibit A: Schedule of Membership Dues
• Exhibit B: HVCB Publications
• Exhibit C: HVCB Website(s)
• Exhibit D: Requirements for Links to HVCB Website(s)
• Exhibit E: Technical Specifications – HVCB PUBLICATIONS AND HVCB WEBSITE(S)
• Exhibit F: Supplemental Listings & Services

TERMS AND CONDITIONS REGARDING MEMBER GOODS AND SERVICES

1.    “You” and “Member” refer to the company or individual completing this form and seeking or renewing HVCB membership.  “HVCB” refers to the Hawaiʻi Visitors & Convention Bureau and its island chapters, the Oʻahu Visitors Bureau, Maui Visitors & Convention Bureau, Island of Hawaiʻi Visitors Bureau, and Kauaʻi Visitors Bureau

2.    Member represents and warrants to HVCB, now and throughout the term of the Membership Agreement, that: (a) all goods and services offered, sold, or provided by the Member (the “Member Goods & Services”) are not obscene, indecent, or otherwise objectionable to a person of reasonable sensibilities; (b) the Member Goods and Services do not include or involve any content or materials that contain material inaccuracies or errors regarding the State of Hawaiʻi or any aspect thereof; (c) the Member Goods and Services are not inconsistent with or injurious to Hawaiʻi's brand; (d) the Member Goods and Services are not inconsistent with or injurious to HVCB's plans, strategies, and objectives for promoting the State of Hawaiʻi as a visitor, convention, and meeting destination; (e) the Member Goods and Services are sensitive to, respectful of, and accurately represent Native Hawaiian culture and history; (f) the Member Goods & Services do not include or involve any content or materials that are libelous or defam­atory or that violate any right of publicity or privacy or other right, or that may cause injury to any third party; (g) Member does not engage in unfair or deceptive practices in connection with offering, selling, or providing the Member Goods & Services; and (h) the Member Goods & Services conform to all appli­cable federal, state, and local laws and regulations. 

3.    Although not required to do so, HVCB has the sole and exclusive right to determine whether the Member Goods & Services satisfy all applicable requirements.  If HVCB concludes that the Member Goods & Services fail to satisfy any applicable requirement, including without limitation compliance with the representations and warranties set forth in the preceding paragraph, then HVCB, in its sole discretion and without consent or approval from Member, shall have the right to terminate Member's membership or reduce or otherwise limit the benefits associated with Member's membership.  HVCB shall have no duty or obligation to refund any membership dues in connection with exercising the rights set forth in this paragraph.  Member agrees that it shall have no claim against HVCB for damages or any other relief based on HVCB exercising the rights set forth in this paragraph. 

TERMS AND CONDITIONS REGARDING MEMBERSHIP LISTINGS

1. IDENTITY OF MEMBER
This membership only applies to the company name or DBA/trade name specified on the first page of the application. Any benefits of this membership, such as listings in HVCB Publications or the ability to display the HVCB Member Logo, are limited to that company name or DBA/trade name.

GUIDELINES FOR MEMBER IDENTITY:
1. A Member may submit for listing in HVCB Publications & HVCB Website(s) either the legal name of the company or a DBA/trade name that is actually being used throughout the Member's promotional materials and communication plans.
2. All names provided to HVCB may be reviewed by HVCB before publishing to confirm, in HVCB's sole discretion, compliance with this policy.
a. Members may submit an appeal in writing to HVCB if they do not agree with how their company is listed.
3. HVCB reserves the right to request proof of official member company name status through: incorporation papers from the state of Hawaiʻi Department of Commerce and Consumer Affairs and/or evidence that the name is used throughout a company's promotional materials and communication plans on collateral such as websites, signage, letterhead, business cards, phonebook listings, email signatures and invoices.

2. DEFINITIONS
“You” and “Member” refer to the company or individual completing this form and seeking or renewing HVCB membership. “HVCB” refers to the Hawaiʻi Visitors & Convention Bureau and its island chapters, the Oahu Visitors Bureau, Maui Visitors & Convention Bureau, Island of Hawaiʻi Visitors Bureau, and Kauai Visitors Bureau.

3. MEMBER LISTINGS
In order to promote tourism and conventions in Hawaiʻi, a number of publications (the “HVCB Publications”) are produced by, or on behalf of, HVCB. A list of the HVCB Publications, along with a brief description of each, is attached hereto as Exhibit “B”. As an HVCB Member, you may be entitled to have a Member Listing in one or more of the HVCB Publications. Depending on the type of membership that you have, you may receive Member Listings free of charge or you may be required to pay a fee for a Member Listing. Each Member Listing is placed only in those HVCB Publications appropriate for that Member, as determined by HVCB in its sole discretion.

4. MEMBER CONTENT
Member shall furnish HVCB with all content that will comprise the Member Listing. The Member Content requested by HVCB is subject to change in HVCB's sole discretion but will typically include the following: (1) text description of Member's business; (2) contact information; (3) graphics; (4) Member's logo; and (5) Universal Resource Locator (“URL”) or website link that directs Internet users to a website specified by Member (the “Linked Website”). All Member Content shall comply with the Technical Requirements set forth in Exhibit “E” hereto, the provisions of Paragraph 7 below, and any additional requirements specified by HVCB when Member Content is requested. Member has a duty to update information (via Extranet) to ensure the accuracy of the Member Listing.

5. FORMATTING AND INDEXING
The formatting of the Member Listing will vary depending on the particular HVCB Publication in which the Member Listing appears. For example, some HVCB Publications might include Member Listings that provide only Member's name and telephone number. Other publications might include Member Listings that provide a brief description of Member's services along with a website link. HVCB reserves the sole and exclusive right to determine the formatting of all Member Listings in all HVCB Publications. Whenever the HVCB Publication requires the Member Listing to be indexed in one or more categories, HVCB shall have the sole and exclusive right to determine the category or categories in which the Member Listing is indexed.

6. SUPPLEMENTAL LISTINGS & SERVICES
For certain HVCB Publications, HVCB Members may be able to purchase supplemental listings and services. A description of these supplemental listings and services can be found in the attached Exhibit “F”.

7. REPRESENTATIONS AND WARRANTIES OF MEMBER
Member represents and warrants to HVCB, now and throughout the term of the Membership Agreement, that: (1) the Member Content and the content of any and all Linked Websites (the “Linked Website Content”) are accurate and not deceptive or misleading; (2) the Member Content and the Linked Website Content are not obscene or indecent or otherwise objectionable to a person of reasonable sensibilities; (3) the Member Content and the Linked Website Content do not include any content that is libelous or defamatory or that violates any right of publicity or privacy or other right, or that may cause injury to, any third party; (4) the Member Content and the Linked Website Content include only information and materials that Member owns or has obtained specific authorization to use and distribute and to authorize HVCB to use and distribute in the manner contemplated by these Terms and Conditions; (5) the Member Content and the Linked Website Content do not infringe upon or violate any copyright, trademark, patent, trade secret, or other proprietary right of any third party; and (6) the Member Content and the Linked Website Content conform to all applicable federal, state, and local laws and regulations.

Although not required to do so, HVCB has the sole and exclusive right to determine whether the Member Content and the Linked Website Content satisfy the above requirements. If HVCB concludes that the Member Content or the Linked Website Content fail to satisfy these requirements, then HVCB, in its sole discretion and without consent or approval from Member, shall have the right to remove some or all of the Member Content, including the website link, or the entire Member Listing from the HVCB Publication. Member agrees that it shall have no claim against HVCB for damages or any other relief based on HVCB exercising the rights set forth in this paragraph.

8. E-NEWSLETTER(S) OPT-OUT REQUEST
The HVCB Publications prepared by HVCB include e-Newsletter(s), which contains special offers on travel and tourism services. HVCB distributes e-Newsletter(s) by e-mail to people who have consented to receiving information about Hawaiʻi in this manner. Because a recipient of one of our e-Newsletter(s) might follow a link within any one of our e-Newsletter(s) to Member's website, it is possible that Member might receive a request from a recipient of the e-Newsletter to have delivery of the e-Newsletter discontinued. If Member should receive such an opt-out request, Member shall forward this request to HVCB at membership@hvcb.org within two business days of Member's receipt of the request.

9. CLAIMS
Should Member receive notice of a claim regarding the Member Content and/or the Linked Website Content, Member shall promptly provide HVCB with written notice of such claim. Should HVCB receive notice of a claim regarding the Member Content and/or the Linked Website Content, HVCB shall promptly provide Member with written notice of such claim. Further, HVCB, in its sole discretion and without consent or approval from Member, shall have the right to remove some or all of the Member Content, including the website link, or the entire Member Listing from the HVCB Publications. Member agrees that it shall have no claim against HVCB for damages or any other relief based on HVCB exercising the rights set forth in this paragraph.

10. INDEMNITY
Member shall indemnify, defend, and hold harmless HVCB and its officers, directors, employees, and agents, from and against all claims, costs, liabilities, judgments, expenses, or damages (including amounts paid in settlement and reasonable attorneys' fees) arising out of or in connection with: (1) Member's breach, or alleged breach, of any covenants, warranties, or representations made herein; (2) the Member Content and/or the Linked Website Content. This provision shall survive termination of the Membership Agreement.

11. DISCLAIMER
Member acknowledges that: (1) HVCB makes no warranties regarding the size of the audience of any of the HVCB Publications; (2) HVCB makes no warranty that having HVCB membership or having a Member Listing in HVCB Publications will result in any benefit to your business; and (3) HVCB makes no warranty that the HVCB Website(s) or any other electronic publication will be error-free or that access thereto and use thereof will be uninterrupted.

12. NO IMPLIED WAIVER
Failure of HVCB to enforce any right provided or recognized herein shall not be deemed a waiver of such right by HVCB.

TERMS AND CONDITIONS REGARDING PERSONAL INFORMATION PROVIDED TO YOU BY HVCB

1. COLLECTION OF PERSONAL INFORMATION
In order to promote tourism and conventions in Hawaiʻi, HVCB collects personal information from people interested in being contacted about certain services provided by HVCB members. HVCB then provides this personal information to the relevant members so that the members can contact the people who have expressed an interest in the members' services. HVCB only collects personal information from people who have consented to being contacted about the tourism or convention services in which they have expressed interest.

2. DEFINITIONS
a. “You” and “Member” refer to the company or individual completing this form and seeking or renewing HVCB membership.
b. “HVCB” refers to the Hawaiʻi Visitors & Convention Bureau and its island chapters, the Oʻahu Visitors Bureau, Maui Visitors & Convention Bureau, Island of Hawaiʻi Visitors Bureau, and Kauaʻi Visitors Bureau.
c. “Personal Information” refers to individually identifiable information about a person, including but not limited to name, physical address, telephone number, and e-mail address, provided to you by HVCB.
d. “Person” refers to the person who is the subject of the Personal Information.

3. OPT-OUT REQUESTS
If you receive Personal Information, use this information to contact a Person, and receive any request from that Person, in writing or otherwise, not to receive any future communications (the “Opt Out Request”), you must comply with that Person's Opt Out Request. Within 2 business days of receiving the Opt Out Request, you must also provide HVCB with the following information in writing: (1) the identity of and contact information for the Person who sent you the Opt Out Request; and (2) confirmation that you have complied, and will continue to comply, with the Opt Out Request.

4. DISCLOSURE OF PERSONAL INFORMATION
Any Personal Information that HVCB provides to you is intended solely for use by you in contacting a Person who has expressed an interest in learning more about the Hawai'i-related tourism or convention services that you provide. Unless you have the prior express written permission of HVCB to do so, you are not allowed to sell, lease, share, give, or otherwise disclose any Personal Information to anyone other than HVCB and the Person or to use the information yourself other than to provide accurate information about your Hawaiʻi- related tourism or convention services.

TERMS AND CONDITIONS REGARDING YOUR USE OF HVCB'S LOGOS

1. DEFINITIONS
a. “You” and “Member” refer to the company or individual completing this form and seeking or renewing HVCB membership.
b. “HVCB” refers to the Hawai'i Visitors & Convention Bureau and its island chapters, the Oʻahu Visitors Bureau, Maui Visitors & Convention Bureau, Island of Hawaiʻi Visitors Bureau, and Kauaʻi Visitors Bureau.
c. “HVCB Member Logo” refers to the following logo:

d. “HVCB Hawaiian Warrior Logo” refers to the following logo and/or image:

e. “Hawaiʻi Promotional Logo” refers to the following logo:

f. “Meeting/Business Logo” refers to the following logo:

g. “Kauaʻi, Oʻahu, Maui, Molokaʻi, Lanāʻi, or Island of Hawaiʻi Promotional Logo(s)” refer to the following logo(s):

2. USE OF HVCB'S LOGO(S)
As long as you remain an HVCB member in good standing, you are allowed to use the HVCB Member Logo and the HVCB Hawaiian Warrior Logo in the manner described below; provided, however, that HVCB reserves the right to revoke your authorization to use the HVCB Member Logo and/or the HVCB Hawaiian Warrior Logo if HVCB, in its sole and absolute discretion, concludes that your use of an HVCB logo is deceptive, misleading, not in good taste, or in violation of the HVCB Membership Agreement, including these terms and conditions of use.

3. GUIDELINES FOR DISPLAY OF THE HVCB MEMBER LOGO
As long as you remain a member in good standing, HVCB authorizes you to use the HVCB Member Logo in connection with your company's advertising, business cards, stationery, and other promotional materials for the sole purpose of indicating your membership in the HVCB. You are not allowed to use the HVCB Member Logo for any other purposes, and, specifically, you are not allowed to do any of the following:
a. Use the HVCB Member Logo on any product.
b. Use the HVCB Member Logo or tag lines in any way suggesting that any product, corporation, publication, video, etc. is officially sanctioned by HVCB, unless HVCB gives you prior written permission to do so.
c. Place the HVCB Member Logo on a patterned background.
d. Interlock the HVCB Member Logo with any other logo.
e. Alter or add to the HVCB Member Logo in any way.

4. GUIDELINES FOR DISPLAY OF THE HVCB Hawaiian WARRIOR LOGO
You are not allowed to use the HVCB Hawaiian Warrior Logo in any way except as a window decal to signify HVCB membership during the term of your membership.

5. OTHER HVCB LOGOS OR CONFUSINGLY SIMILAR MARKS OR LOGOS
Unless you receive express written permission from the HVCB to do so, you are not allowed to use for any purpose any HVCB logo other than the HVCB Member Logo or the HVCB Hawaiian Warrior Logo, including without limitation any mark or logo that is or may be considered confusingly similar to the HVCB Membership Logo or the HVCB Hawaiian Warrior Logo.

6. ADDITIONAL INFORMATION
Any questions about using HVCB Member Logo should be directed to your membership representative. For questions regarding the Kauaʻi, Oʻahu, Maui, Molokaʻi, Lanāʻi, or Island of Hawaiʻi Promotional Logos, please contact your island chapter. The HVCB Corporate Office Directory is available online at http://www.hvcb.org/corporate/officelocations.htm.

EXHIBIT A: SCHEDULE OF MEMBERSHIP DUES

Approved: September 16, 1997

ACCOMMODATIONS

Hotel/Condo/Apartment/Bookings and Reservations/Management Company/Timeshare Property

Formula Based On (compilation of sliding scale)  .................................................first 2000 units at $24 Per Unit
  ........................................................................................................................... next 2000 units at $22 Per Unit
  ................................................................................................. and additional units above 4000 at $13 Per Unit
  ................................................................................................................... With A Minimum Investment Of $500

Bed & Breakfast, Vacation Home

Formula Based On  ........................................................................................................................... $24 Per Unit
With A Minimum Investment Of (12 units per structure or less)  ................................................................... $300*

DEVELOPMENT COMPANIES

Planning Stages  ............................................................................ $1,500 (Minimum Business Corporate Level)
Ground Breaking  ........................................................................................................................ 50% Of Formula
Grand Opening  ........................................................................................................................................ Formula

ADVERTISING AGENCIES

Formula Investment  .................................................................................................................................. $5,000
(If gross annual sales is less than $1,000,000 see Minimum Membership Levels)

AIRLINES

Basic Calculation determined by the total of:
Inter-Island  ................................................................................................................... $0.50 Per Avg Daily Seat
Transpacific/International  .................................................................................................. $5 Per Avg Daily Seat
With A Minimum Investment Of .................................................................................................................. $1,500

ASSOCIATIONS

Association Level 1  ...................................................................................................................................... $500
Association Level 2  .................................................................................................................................... $1,000

BOATS/CRUISES

Single Vessel
Formula Based on  ............................................................................................................................. $5 Per Seat
With A Minimum Investment of  ............................................................................................... $1,500 Per Vessel*

Single Vessel (with less than 100 seats)
Formula Based on  ..................................................................................................................... $500 Per Vessel

BUSINESS/CORPORATE

Direct Visitor Industry (Defined as receiving 50% or more of total revenues from visitor industry dollars)

Formula Investment  ................................................................................................................................ $20,000

Indirect Visitor Industry (Defined as receiving less than 50% of total revenues from visitor industry dollars)

Formula Investment  ................................................................................................................................ $10,000

Individual Corporate Representative

Formula Investment  .................................................................................................................................. $1,500

CAR RENTALS

Corporate Statewide/Multi-Island
Formula Investment  .................................................................................................................................. $7,500
Single Island/Multi-Island (with 500 cars or more)
Formula Based On  .......................................................................................... $1.50 x Numbers of Cars In Fleet
With A Minimum Investment Of  ................................................................................. $1,500 Per Island Location*
Single Island/Multi-Island (with less than 500 cars)
Formula Based On  ........................................................................................................ $500 per Island Location

DINNER SHOWS/LOUNGES/NIGHTCLUBS/RESTAURANTS

Formula Based On  ............................................................................................................................ $3 Per Seat
With A Minimum Investment Of  ................................................................................................................... $500*

EDUCATIONAL/GOVERNMENT/NON-PROFIT ORGANIZATIONS

Formula Based On  ............................................................................................................ 50% of Program Level
With A Minimum Investment Of  ................................................................................................................... $250*

FINANCIAL INSTITUTIONS

Formula Based On  .................................................................................................................. $150 Per Location
With A Minimum Investment Of  ................................................................................................................ $1,500*

(If gross annual sales is greater than $1,000,000 see Business Corporate Category)

GOLF COURSES

Single Course

Formula Investment  ................................................................................................................ $5,000 Per Course

Multiple Courses (Single Ownership)

Formula Based On  ..................................................... $5,000 for first course/$3,000 for every course thereafter

Public/City & County Course Formula Investment.  ................................................................ $2,500 Per Course

LUAU

Formula Investment  .................................................................................................................................. $3,000
(If gross annual sales is greater than $1,000,000)

PUBLISHERS/PUBLISHING COMPANIES

Total Annual Billings                    Investment

• <$250,000.                                $500
• $250,000 - $500,000              $1,000
• $500,001 - $1,000,000           $1,500
• $1,000,001 - $2,000,000        $2,000
• >$2,000,000.00                        $2,500

With A Minimum Investment of  .................................................................................................................... $500*

RETAIL

Retail Corporate Citizen

Indirect Visitor Industry (Defined as receiving less than 50% of total revenues from visitor industry dollars)

Formula Investment  .................................................................................................................................. $1,500

Direct Visitor Industry (Defined as receiving 50% or more of total revenues from visitor industry dollars)

Formula Investment.  ................................................................................................................................. $3,000

Full Retail Corporate Formula Based On  ........................................................ Retail Corporate Citizen + $1,500

(If gross annual sales are less than $1,000,000 see Minimum Membership Levels)

Individual Store Formula Based On  ............................................................................................. $500 Per Store

(If gross annual sales is greater than $1,000,000 see Business Corporate Category)

SHOPPING CENTERS

Formula Based On  ................................................................................... Number Of Outlets Multiplied By $150
With A Minimum Investment of (10 outlets or less)  .................................................................................. $1,500*

TRAVEL AGENCIES

Single Agency (International/Foreign)  .......................................................................................................... $300
Single Agency  ............................................................................................................................................. $500
Multi Location Agency  ............................................................................................................. $150 Per Location
Consortium/Chain  ..................................................................... $1,500 Corporate plus $500 for each Subsidiary

(If gross annual sales is greater than $1,000,000 see Business Corporate Category)

WHOLESALERS/TOUR OPERATORS

Single Office  ................................................................................................................................................ $500
Multi Location Office  ............................................................................................................... $150 Per Location
Consortium/Chain  .................................................................... $1,500 Corporate plus $500 for each Subsidiary

MINIMUM MEMBERSHIP LEVELS

Maile  ......................................................................................................................................................... $1,500
ʻIlima Nui  .................................................................................................................................................... $1,250
ʻIlima  ........................................................................................................................................................... $1,000
Hibiscus  ........................................................................................................................................................ $500
Plumeria  ....................................................................................................................................................... $300
Kukui (Entry-level for those eligible for Plumeria or Hibiscus levels only)  .................................................. $150
Individual Supporter  ....................................................................................................................................... $50

(Membership level program will be determined by category formula with stated minimums.)

*Actual investment level is equal to the higher of the two amounts (formula vs. minimum investment). 

EXHIBIT B: HVCB PUBLICATIONS
The following is a list of the Publications produced by, or on behalf of, HVCB in which Members are entitled to have Member Listings appear (subject to Member's membership program level and category). This list is subject to change.

1. MEMBERSHIP DIRECTORY
Complete Directory of HVCB members and their contact information.
2. THE Hawaiian Islands® VISITORS' GUIDE
An overview of the islands of Hawaiʻi and their diverse offerings as a vacation destination.
3. MAUI VACATION PLANNER
The tri-isles of Maui County are spotlighted along with geography, history, culture, agriculture and more.
4. KAUAʻI VACATION PLANNER
Includes a description of the Garden Island's five major districts.
5. HAWAIʻI ISLAND, OFFICIAL VACATION PLANNER
Highlights the diversity of the largest island including history, romance, and culture.
6. OʻAHU VACATION PLANNER
Also includes insights into the island's culture and heritage, and touring Oahu's south, east, west and north shores.
7. GUIDE TO MEETINGS, CONVENTIONS & INCENTIVES
Designed for use by the meeting planner, the CMI planners' guide spotlights HVCB members who provide meeting facilities, accommodations and services in Hawaiʻi.

EXHIBIT C: HVCB WEBSITE(S)

The following is a list of the websites managed or produced by, or on behalf of, HVCB in which Members are entitled to have Member Listings appear (collectively, the “HVCB Website(s)”) (subject to Member's membership program level and category). This list is subject to change.

ALL MEMBERS IN GOOD STANDING:
1. WWW.GoHawaii.COM
2. AGENTS.GoHawaii.COM
3. Online HVCB Membership Directory 

ALL MEMBERS IN GOOD STANDING AT ILIMA (CONVENTION LEVEL I) AND ABOVE:
1. WWW.MEETHAWAII.COM

EXHIBIT D: REQUIREMENTS FOR LINKS TO HVCB WEBSITE(S)

Member linking to the HVCB Website(s) MAY (and is encouraged to):
1. Display the current HVCB Member Logo on the Member's website, as long as Member remains in good standing with the Hawaiʻi Visitors & Convention Bureau and complies with all applicable requirements set forth in the “Terms and Conditions Regarding Your Use of HVCB's Logos.”
2. Include links to HVCB's website(s)' homepage(s) as listed in Exhibit C, and including www.meethawaii.com.

Member Linking to the HVCB Website(s) MAY NOT:
1. Point or link from a website directly to content within the HVCB Website(s) other than by pointing or linking to the HVCB Website(s) in the manner described above, without the express written permission of HVCB.
2. Copy, modify, or display HVCB's name, logo, text or any graphic images from the HVCB Website(s) in any way without explicit written permission from HVCB.
3. Use any other linking technology that is likely to deceive the user as to the source, origin, or sponsorship of the website or the information on the website.

EXHIBIT E: TECHNICAL SPECIFICATIONS – HVCB PUBLICATIONS AND HVCB WEBSITE(S)

GUIDELINES FOR MEMBER CONTENT:

The HVCB provides its members with an opportunity to promote their business in HVCB Publications and HVCB Website(s). All members are encouraged to enrich the content of their own detail page on the site through copy and imagery. Member Content may be edited as necessary by HVCB to meet guidelines. Members are also strongly encouraged to use culturally appropriate language wherever possible. Member Content may be edited to include ʻokina and kahakō in print publications wherever necessary.
1. The text portion of the Member Content should be comprised of sentences or short phrases.
2. You have the opportunity to enhance your website listing on www.GoHawaii.com by submitting images for display with your listing. Technical specifications may vary.
a. Submitted images which do not meet the required guidelines may be removed from HVCB's Website(s) without notice to or consent of the Member.
b. Pricing, promotions, or other items subject to change without notice should not be included in your image, but rather in your text description only.
3. Member Content (esp. text descriptions and images) must be illustrative of your business, and should contribute to, complement, and be appropriate in consideration of the overall look and feel of www.GoHawaii.com, and support Hawaiʻi's “brand.”
4. Hawaiʻi's Brand
a. “Hawaiʻi” is a powerful brand that resonates with consumers worldwide. Your own detail page will be more effective when it leverages the Hawaiʻi brand. To do so, please keep the following brand foundation for Hawaiʻi in mind when you are developing content for your member detail page.
b. Hawaiʻi's Personality Adjectives: a natural beauty, tropical, pristine, soothing, relaxing, romantic, welcoming, gracious, authentic (not canned or packaged), invigorating, surprising, adventurous.
c. Hawaiʻi's Color palette: Dominant palette – Rich earth tones, blues, greens and aquas. Accent palette – Bright floral colors. Background palette – Classic Aloha prints, screened back.
d. Hawaiʻi's most appealing emotional benefits: different travel segments value different aspects of the Hawaiʻi experience: escape and relaxation, luxury and pampering, adventure and discovery.

GUIDELINES FOR WEBSITE LINKS FROM HVCB WEBSITE(S) TO MEMBER WEBSITE:

1. The website link must point to a website for the company name or trade name specified on the first page of the application. Member's company name or DBA/trade name must be clearly visible on the homepage of the Linked Website. For example, if Member is registered with HVCB under the name “Tommy's Surf Shop,” then the Linked Website must be the business website for Tommy's Surf Shop, and the name “Tommy's Surf Shop” must be clearly visible on the homepage of the Linked Website.
2. The website link must point to a website clearly featuring goods and services of the same type associated with Member Listing. For example, if Member is registered with HVCB as a wedding service company, the website link on the Member Listing must point to a website offering wedding services.

GUIDELINES FOR DISPLAY OF HVCB MEMBER LOGO:

HVCB authorizes Member while in good standing to use the HVCB Member Logo in the manner set forth in the “Terms and Conditions Regarding Your Use of HVCB's Logos."

EXHIBIT F: SUPPLEMENTAL LISTINGS & SERVICES

In addition to the benefits and services that a Member is entitled to based on the Member's membership program level, certain other services are available for an additional charge, over and above the Member's membership dues. HVCB Membership offers various added-value services that can assist your company in targeting niche markets and reach visitors while they are planning and researching their trip to Hawaiʻi, in order to influence their decision and book with your company. The following is a list of services available to current Members in good standing at the Plumeria level or above. Other restrictions may apply; this list is subject to change.