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Island of Hawai‘i Community-based Action Stewardship Program (HICASP) RFP


Collaborative destination management efforts to preserve natural and cultural resources are increasing on Hawai‘i Island. With funding provided by the Hawai‘i Tourism Authority (HTA), the Island of Hawai‘i Visitors Bureau (IHVB) is seeking proposals from ‘āina-based non-profit organizations to develop and manage a community stewardship program at three popular sites.

The Hawai‘i Island Community-Based Action Stewardship Program aims to educate visitors and protect natural and cultural spaces in Pohoiki, Punalu‘u, and Kealakekua Bay — communities that residents identified as hotspot locations in the Hawai‘i Island Destination Management Action Plan (DMAP) due to their concerns such as increased overcrowding, congestion, degradation of resources, and safety hazards.

The selected contractor(s) for the Hawai‘i Island Community-Based Action Stewardship Program will be responsible for working with the local community to recruit and hire stewards from the designated area or district.

The program’s objectives are to:

  • Increase understanding of appropriate behavior and respect for Hawaiian culture, natural resources, and the surrounding communities through positive visitor-steward interactions.
  • Train stewards to share place-based mo‘olelo (history), mo‘omeheu (culture) and ho‘oulu (hope for the future).
  • Emphasize safety and redirect visitors from dangerous land and ocean conditions to parks and beaches that are open for visitation.
  • Minimize trespassing on private and government lands.
  • Encourage visitors to pick up their ‘ōpala (rubbish) and leave the area better than when they arrived.
  • Gather data for the State of Hawai‘i Department of Business, Economic Development & Tourism (DBEDT) Resident Sentiment Survey
  • Gather data to track visitation

The Hawai‘i Island Community-Based Action Stewardship Program supports HTA’s 2020-2025 Strategic Plan and its Natural Resources, Hawaiian Culture, and Community pillars. It also advances DMAP Action C, “to support and promote ‘āina-based education and practices to protect and preserve natural resources so that residents and visitors will aloha ‘āina” and Sub-action C.3, “to support interested ‘āina-based groups to serve as interpretive educators, trainers, and/or cultural ambassadors to share cultural knowledge with the guest and visitor industry, tour operators, and other business owners.”

Earlier this month, HTA, alongside members of the community, County of Hawai‘i and IHVB launched the Keaukaha Steward Pilot Program and Community Cultural-Based Education Program to help balance the preservation of cultural and natural resources with mindful visitation at Waiuli (also known as Richardson Ocean Park) and Lehia Beach Parks.

Proposals are due by 4:30 p.m. HST on August 18, 2023, to IHVB Destination Manager Rachel Kaiama at rkaiama@hvcb.org. For more information, please call (808) 294-1737 or email rkaiama@hvcb.org.