The Hawaiian Islands

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Mālama (Care for) Maui with Your Visit

If you’ve ever considered traveling to the beautiful Hawaiian Islands, your visit can make a positive impact on our communities — now more than ever.

In the aftermath of the wildfires that devastated Lahaina, the spirit of Maui remains strong. At this time, the best way to mālama (care for) Maui is to visit mindfully and come support its local businesses. With the exception of Lahaina, the accessible areas of Maui, as well as the other Hawaiian Islands, are open and welcoming visitors. Your visit will support Hawaiʻi’s economy and make a positive impact on Maui’s road to recovery.


Hear from Hawaiian Airlines employees who live on Maui and understand how the local economy relies on the support of visitors. Their favorite Maui businesses are ready to welcome you.

In the videos below, explore Upcountry Maui, Kīhei, and Wailuku with Flight Attendant Kiakona, explore Pāʻia with Guest Service Agent Gerraine, and explore Kahului and Wailuku with A321neo Captain Sheila.


Hawaiian Airlines Mālama Maui




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The Hawaiʻi Visitors and Convention Bureau (HVCB) is a private non-profit organization contracted by the Hawaiʻi Tourism Authority (HTA) for marketing services in the continental U.S. The HTA, the state of Hawaiʻi’s tourism agency, is responsible for holistically managing tourism in a sustainable manner consistent with the state of Hawaiʻi’s economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information about the Hawaiian Islands, visit or follow updates on InstagramFacebook and YouTube.