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E-xpressly for Travel Professionals (EXTP) - Program Overview

The E-xpressly for Travel Professionals (EXTP) e-newsletter is sent monthly to an average of nearly 68,000 travel professionals in the U.S., including our 14,000+ Hawaii Destination Specialist certified travel pros.

The goal of this monthly e-newsletter is to educate North American travel sellers and other travel professionals of current Hawaii promotions, specials, and travel trends, and to improve their knowledge of and sales to the Islands of Aloha.

Our broadcasts reach agency owners and managers, franchise agencies, front line agents, and the growing home-based travel agent sector.

A sample of the newsletter layout can be found below.

Click here for the EXTP insertion order. (Under construction)

Listed below are rates and specifications:

Large Ad (2) per month EXTP Large ExampleMember Rate: $720.00 per listing, per month Non-Member Rate: $1420.00 per listing, per month Specifications

  • Company Image
    • Image should be a photo, not a logo or graphic.
    • Images should be submitted at 640x480 pixels, but will be cropped and/or resized to fit the newsletter layout. Images will be displayed at about 185x136 pixels. See a sample of the newsletter layout here.
    • Must be representative of your business and appropriate in consideration of the overall look and feel of the e-newsletters.
  • Company Name
  • Headline (45 characters, includes spaces)
  • Body (120 characters, w/spaces – no bold, italicized or ALL CAP text)*
  • Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)

 

Medium Ad (2) per month EXTP Medium ExampleMember Rate: $450.00 per listing, per month Non-Member Rate: $900.00 per listing, per month Specifications

  • Company Logo (graphic file, not a photograph, image will be displayed at 190x100 pixels, and must be representative of your business and appropriate in consideration of the overall look and feel of the e-newsletters.)
  • Headline (45 characters, includes spaces)
  • Body (90 characters, w/spaces – no bold, italicized or ALL CAP text)*
  • Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)

 

Small Ad (3) per month EXTP Small ExampleMember Rate: $300.00 per listing, per month Non-Member Rate: $600.00 per listing, per month Specifications

  • Company Logo (graphic file, not a photograph, JPG format, image will be displayed at 190x100 pixels)
  • Special Offer Headline (45 characters, includes spaces)*
  • Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)

 

*To ensure the EXTP continues to be perceived as a valuable sales tool ALL ads MUST include a value offer to travel professionals (i.e. special booking offer, info on new product or promotion, 5th night free programs, reward program)

Click here for the EXTP insertion order. (Under construction)

If you have any additional questions please e-mail bkennedy@hvcb.org .

Note: Cancellation Policy

Prior to the running of the monthly advertisement, advertiser may cancel the campaign with 90 days advance written notification without penalty.  Failure to notify cancellation of insertion will be required to pay the full price for the insertion.


The three ad sizes are highlighted below - Large at the top, Medium in the middle, and Small at the bottom.

E-xpressly for Travel Professionals Example