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Below are resources to assist with planning and promoting your festival or event, as well as the forms and reports referenced in the Contractor's Handbook

Handbook Forms and Reports

As of June 19, 2023, the Hawaiʻi Tourism Authority has made an additional request for organizations awarded either Community Enrichment Program or Signature Events Program funding. Each organization must submit a “Compliant” Certificate of Vendor Compliance, which is obtained from the Hawaiʻi Compliance Express: https://vendors.ehawaii.gov/hce/login.html.

Calendar of Events Listing

To get your event noticed by those planning their trip to Hawaiʻi, list your event on the GoHawaii.com Calendar of Events page. This calendar lists events representing Hawaiʻi's culture, art & music, cuisine, sports, and festivals that will attract visitors or enhance a visitor's stay. Listing an event is free, however, the HTA and/or HVCB reserve the right to review the submitted content prior to posting on gohawaii.com. Submit your event here and reference this video tutorial.

Photo Tips for Media

Review helpful hints regarding media-friendly photos here.

Mandatory photo release forms for: Hawaiʻi Tourism Authority and Hawaiʻi Visitors and Convention Bureau.

Sponsorship Strategies

Learn strategies for securing and maintaining sponsorships here.

Maʻemaʻe Toolkit

The HTA has created the Maʻemaʻe Toolkit, a Hawaii style and resource guide that provides essential information needed to accurately and authentically promote the Hawaiian Islands. Information compiled in the comprehensive resource is guided by HTA’s partners and cultural experts in the community and industry, and covers geographical and cultural information, to descriptions of Hawaiʻi traditions and customs.

The Hawaiian Island & Island Brand Identities

Find out how the HTA and its marketing contractors are differentiating the individual Hawaiian islands by focusing on the distinct experiences and emotional aspects of each island as well as the brand elements that are common across all the islands. Learn more here.

Zero Waste Management

HTA and HVCB encourage incorporation and implementation of "green" practices into your festival/event. Counties of Kauaʻi, Oʻahu, Maui, and Hawaiʻi provide helpful guidelines in Zero Waste Management practices for events.

Green Event

HTA and HVCB encourage events to become certified as a Green Event under the State of Hawaiʻi’s Hawaiʻi Green Business Program. The purpose is to conserve Hawaiʻi’s natural resources by implementing practices that conserve and save water, energy, and lower the amount of solid waste generated.

Festivals & Events Economic Impact Calculator

As part of the Final Report, organizations who received funding through the Signature Events Program will need to calculate statewide economic impact of a festival or event.

“The Hawaiian Islands” Logo

All Signature Events Programs must use both HTA and “The Hawaiian Islands” (THI) logos. To obtain the THI logo in your requested format, please contact Christy Calabrese at ccalabrese@hvcb.org.



PR and Social Media Toolkit

Templates and tools to assist you with your publicity and social media efforts.

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