From the Director

Special Holiday Discount Offers

Aloha,

'Tis the season to offer your fellow members a special holiday discount whether it be a free dessert, 25 percent off the retail price, five dollars off admission or their fourth hotel night free of charge.  The sky's the limit on how creative your offer can be.

In our next issue of Kahe Wale, we will introduce our first-ever Holiday Member-to-Member Savings section.  As a valued partner, please consider sharing your product or service with your HVCB 'ohana at a discounted or "special HVCB member" rate.

If you would like to be featured in our inaugural Holiday Member-to-Member Savings section, or if you're a member at our Kukui Level and would like information on how you can receive this benefit, please contact us at: membership@hvcb.org.

All offers can be e-mailed with the following information (see sample below) by Wednesday, September 24:

• Company Name
• A brief description of the offer.  (20 words or less)
• Expiration Date

It's never too early to start shopping for the upcoming holiday season.  So why not start with your network of HVCB 'ohana!

Mahalo,

Gina Salvador

HVCB, Director of Membership

Inside this Month's Issue

		Domestic Air Seats to Hawai'i Projected to Reach Record High in 2003

Join the HVCB in London, Taiwan and China for International Tourism Events

In November, the HVCB's Developing International Markets Division will travel to London, England for World Travel Market (WTM); Taipei, Taiwan for the Taipei International Travel Fair (ITF); and Yunnan Province, China for the China International Travel Mart (CITM).

CMI 2004 Marketing Calendar

Visit the CMI 2004 Marketing Calendar Online

Aloha Concierge Help Welcome the American Society of Association Executive Delegates

Over 3,500 delegates who influence the locale of future conventions convene in Hawai'i

Hawai'i Marketing Team Earns Three Gold Service Awards From Meetings And Conventions Magazine

HVCB earns the Gold Service Award for the 14th straight year

Island Chapters Update

Check out the latest news from the Kaua'i Visitor's Bureau, Oahu Visitor's Bureau, Maui Visitor's Bureau, Big Island Visitor's Bureau and Destination Lana'i

Here's What Members Have to Say

Aloha & Welcome to the HVCB Ohana

Mahalo For Your Continued Support & Participation

Domestic Air Seats to Hawai'i Projected to Reach Record High in 2003   

Airlines are projected to fly more than 5.9 million seats on scheduled, nonstop domestic flights to Hawai'i in 2003, surpassing last year's levels by 8.8 percent and exceeding the previous all-time high mark, established in 2000, by 4.6 percent.  Taking into consideration all flights on OAG schedules as of August 2003, HVCB projects that domestic air seat capacity will particularly increase to the Neighbor Islands this year:

Honolulu will maintain a 65.6 percent share (compared to 75.2% in 2000) of all air seats to the state in 2003.

 
• Kahului is projected to increase its share from 18.1 percent in 2000 to 23.4 percent this year. 
• Domestic air seats to Kona will reach 6.5 percent in 2003 (compared to 5.1% in 2000).
• Lihue is projected to record 4.6 percent of all domestic air seats to the state (compared to 1.7% in 2000) in 2003.

More detailed information was featured in last week's Tourism Industry Update (Issue 03:33).  Please visit HVCB's media communications center online to access HVCB's weekly update: 

http://www.gohawaii.com/exec/104711/1414

To receive HVCB Tourism Industry Update each week via e-mail, contact HVCB's Membership Department at membership@hvcb.org

Join the HVCB in London, Taiwan and China for International Tourism Events

World Travel Market (WTM) will be held November 10 - 13, at ExCel in London, located in the heart of London's historical Docklands.  As the leading international exhibition organized for travel and tourism professionals, WTM remains first and foremost a dedicated business-to-business event that puts leading industry buyers in direct contact with worldwide industry suppliers.  Last year's WTM featured over 5,000 exhibitors from 184 countries and drew more than 43,000 trade visitors.

The HVCB has strategically secured an "island" exhibition space in the Americas Hall.  Panels of classic Hawaiian images will represent each of the six major islands - Kaua'i, O'ahu, Moloka'i, Lana'i, Maui and Hawai'i's Big Island.

If you are interested in participating with the HVCB at WTM or would like more information, please contact Michele Lee at (808) 924-0240, or mlee@hvcb.org.  Deadline for participation is September 30, 2003.

The Taipei International Travel Fair (ITF), one of Taiwan's biggest annual tourism events, attracts more than 90,000 visitors each year.  It will be held November 15 - 18 at the Taipei World Trade Center Exhibition Hall.  Following ITF on November 19, the HVCB will kick-off a weeklong "Aloha Taipei" promotion through November 26, showcasing the Islands through Hawaiian entertainment and cuisine.  A "School of Hawai'i" seminar will be hosted to inform travel professionals in Taipei about the Islands' special qualities and attractions.

If you are interested in participating with the HVCB at ITF or would like more information, please contact Daniel Chun, Event Coordinator at (808) 924-0251 or dchun@hvcb.org.  Deadline for participation is October 3, 2003.

Situated in southwestern China, Yunnan Province is home to this year's China International Travel Mart (CITM).  Held annually, CITM is the largest professional travel show in Asia and the gathering place for people in tourism circles worldwide.  CITM is November 20 - 23 and will be held in the Kunming International Trade Center in Kunming, the capital of Yunnan Province.

If you are interested in participating with the HVCB at CITM or would like more information, please contact Daniel Chun, Event Coordinator at (808) 924-0251 or dchun@hvcb.org.  Deadline for participation is October 3, 2003.

	Have you been in business for   25 years? 50 years? 75 years?   Or is this your special centennial anniversary?   If you're celebrating a special anniversary this year. We want to know about it!   E-mail us at membership@hvcb.org

CMI 2004 Marketing Calendar

With 2004 upon us, our Corporate, Meetings & Incentives (CMI) Department has been working on its marketing calendar.  CMI has compiled a list of the upcoming tradeshows across the nation that our convention-level marketing partners are able to participate in alongside the Bureau.  See what's in store for 2004 - http://meethawaii.com/calendar04.asp

If you are interested in convention level services, please contact the membership department at (808) 923-1811 or via e-mail at membership@hvcb.org.

Aloha Concierge Help Welcome the American Society of Association Executive Delegates

The American Society of Association Executives represents approximately 10,000 associations serving more than 287 million people, companies, and vendors worldwide who that offer products and services to the association community.

At their 2003 annual convention, the delegates were able to experience Hawai'i through numerous events, familiarization tours, and exhibits.  While at the Hawai'i Convention Center, the Aloha Concierge were on staff to provide restaurant, activity, attraction, and shopping information along with our one-of-a-kind Aloha Spirit to the eager delegates.

Over 900 referrals were made to various businesses and many of the delegates returned with warm "Mahalo" for wonderful experiences.  On our final day at the Hawai'i Convention Center, we were happy to help delegates extend their stay in the islands.and look forward to their return!

In conjunction with participating businesses, we are able to showcase Hawai'i's uniqueness in colors, flavors, and adventures only found in these Islands.

If your company would like to participate in future conventions through the Aloha Concierge Brochure Racking or Restaurant Reservation / Referral Service, contact Jaci Murakami at jmurakami@hvcb.org.

Hawai'i Marketing Team Earns Three Gold Service Awards From Meetings And Conventions Magazine

Meeting planners nationwide honored the outstanding service of Hawai'i's tourism marketing team as the Hawai'i Visitors and Convention Bureau (HVCB) and two of its island chapters, the Maui Visitors Bureau (MVB), and Big Island Visitors Bureau (BIVB), earned 2003 Gold Service Awards from Meetings and Conventions magazine.

"Over the years Hawai'i has developed a hard-earned reputation for providing meeting professionals with high-quality personalized service that ensures successful business gatherings and satisfied clients," said Michael Murray, CMP, CMM, CASE, director of sales for HVCB's Corporate Meetings and Incentives (CMI) division.

HVCB, in representing the destination's interests with conventions and single property meetings on all Islands, received the Gold Service Award for the 14th straight year.  MVB earned the award for the fifth time, having won previously in four consecutive years from 1998 through 2001. This was BIVB's second award, with the first coming in 2000.

Now in its 21st year, the Gold Service Award is presented annually to deserving convention and visitor bureaus in the U.S. and internationally in recognition of their excellence in servicing the needs of meeting professionals.

For information about holding meetings in Hawai'i, the Islands of Aloha, visit HVCB's Web site at meethawaii.com or call the CMI division at 1-888-424-2924.

Kaua'i Named Best Island In Hawai'i by Travel + Leisure Readers

Readers of Travel + Leisure have ranked Kaua'i the best of the Hawaiian Islands in the magazine's eighth annual World's Best Awards Readers' Survey 2003. Kaua'i received a score of 86.18 in the "World's Best Islands: Hawai'i" category giving it the Number 1 spot on the list.

Kaua'i also ranked among the best islands in the world. Scoring 86.18, Kaua'i ranked Number 5 within the Top 10 Overall, the highest performance by a Hawaiian Island this year.

"We are thrilled that Kaua'i was awarded such a distinguished honor from Travel + Leisure," said Susan A. Kanoho, executive director of the Kaua'i Visitors Bureau (KVB).

"Receiving such high praise from some of the world's most savvy travelers only confirms that Kaua'i excels as a visitor destination that offers something for everyone."

The World's Best Awards is conducted by a questionnaire made available to Travel + Leisure subscribers during the first quarter of the year. For islands, respondents were asked to rate on five characteristics.

Respondents reported where they had traveled worldwide and how, and rated only the attributes that were relevant to their recent travel experiences. The scores are indexed averages of responses concerning applicable characteristics.

For all the other happenings at the Kaua'i Visitors Bureau, check out their latest newsletter at:

http://www.hvcb.org/membership/kahewale/0903/KVB_September

O'ahu Destination Specialist Reunion and Oahu's First Shopping and Spa Gala

The OVB Sales Team welcomes 57 ODS partners from across the U.S. to the 2nd Annual O'ahu Destination Specialist Conference happening from September 12-17, 2003. The focus of this year's conference is aligning our ODS partners destination knowledge and sales skills with the potential of the romance and family market. Thirty of the mainland visitor industry's top female partners will join OVB in the first "O'ahu Shopping & Spa Gala" scheduled for September 9-14, 2003. During this, time, OVB will work to cement its relationships with these key partners and to recognize them for their outstanding commitment in conjunction with our efforts to marketing O'ahu.

To visit the Oahu Visitors Bureau's Monthly Membership Newsletter please go to: http://www.hvcb.org/membership/kahewale/0903/OVB_September

Maui Visitors Bureau Happenings

Sales Manager, Chris Kai'aokamalie, will be presenting MVB's Destination Maui Seminar on the East Coast the week of September 15th, and then will be heading to the Midwest in October. 

The 33rd Annual Maui Marathon is happening on September 21st.  The 26.2 mile race, which is sponsored by the Maui Visitors Bureau, begins at Queen Ka'ahumanu Center and ends in the Kaanapali Resort.

New Executive Director, Terryl Vencl, is hitting the ground running with a busy travel schedule coming up.  During the month of October, she'll be attending JATA World Travel Fair in Japan, and the ASTA World Congress in Miami, Florida.

For more information, contact the Maui Visitors Bureau at (808) 244-3530.

Big Island Visitors Bureau NEWS
 

An upcoming Membership meeting, visitor statistics, travel trade and advertising opportunities.  Read about all this and more in the Big Island Visitors Bureau newsletter at: http://www.hvcb.org/membership/kahewale/0903/BIVB_September

Lana'i Businesses Take Advantage of 2003 Lana'i Island Event

Dan Gomez, HVCB Travel Trade presents to Lana'i attendees

On Tuesday, August 12, 2003, a roomful of business people gathered together at the Lana'i Senior Center to attend the 2003 Lana'i Island Event - Marketing Advantages.  Hosted by the Hawai'i Visitors and Convention Bureau and Destination Lana'i, representatives from HVCB's North America and Interactive Marketing departments and Destination Lana'i, shared with the audience the latest marketing efforts of the two organizations.

Dan Gomez, Coordinator of Travel Trade Development for North America, presented the new North America ad campaign, where real people of Hawai'i invite visitors from afar to experience their home.  He also discussed Ke Kula O Hawai'i, the Hawai'i Destination Specialist training program for travel agents who become specialized in promoting the Islands of Aloha.  HVCB's Interactive Marketing Manager, Todd Low, introduced the Partner Online Education Series and provided recent statistics of HVCB's website, www.gohawaii.com.

Director of Destination Lana'i, Waynette Ho-Kwon, shared with businesses about the role and function of the Island Chapter.  She described its purpose of promoting tourism to the Island of Lana'i, through community participation in promotions and marketing.  Specific examples of current marketing and promotional activities were communicated as well. 

Here's what some of the attendees had to say:

"Great presentation, I need to become more involved," Thomas Stuck, Lana'i Rental Estate, LLC

"Learned about newsletter, better marketing for my company," Jeffrey Asher, Asher Productions

"Great Presentation!" Gary Onuma,

Castle & Cooke Resort LLC/Game Management

For copies of the handouts distributed at each of the events, and complete results of the feedback survey, please visit our website at www.gohawaii.com/memberevents.

Lana'i Calender of Events

The Brothers Cazimero

The Brothers Cazimero, visionaries of the early 70's Hawai'ian music resurgence, will be performing at the Lodge at Ko'ele as a part of the Lana'i visiting artist program.  With more then 30 recordings, brothers Robert and Roland have become synonymous with contemporary Hawai'ian music bringing their special musical style to Hawai'ians and Hawai'ians-at-heart around the world.  The Caz's evening performance will take place in the intimate, living room atmosphere of the Great Hall, amongst towering stone fireplaces.  The performance is free and open to the public. 

When/Where:  The Lodge at Ko'ele, Saturday

September 6th, 8:00- 9:00 p.m.

For more information please call

The Lodge at Ko'ele at 808.565.4000

Here's What Members Have to Say

The Barefoot Hawaiian Inc. located at 1401 E. Oakton in Des Plaines, IL has served the Mid-west and all parts of the nation for the last twenty years with their authentic Hawaiian dancing. They are Chicagoland's largest Polynesian Entertainment Group offering hula dancers, fire knife dancers, live Hawaiian music, and more.

On August 23, 2003 Bob Chinn's Tropical Nights Luau teamed up with The Barefoot Hawaiian to present "A Taste of Hawaii" to the Chicagoland area. This event featured an authentic Hawaiian style luau with live entertainment, featuring the professional Hawaiian group "The Fires Of Polynesia".

If you would like more information on the Barefoot Hawaiian's dance classes, events, or their entertainment groups please call (847) 699-7336. To visit them on the web go to: www.barefoothawaiian.com

Oahu's Polynesian Cultural Center invites the Hawaii community to join it in celebrating 40 years of preserving Polynesian culture. To date, the PCC has provided jobs and scholarships to nearly 13,000 Polynesian students and has contributed more than $140 million to the educational objectives of BYU-Hawaii. Celebrating its commitment to education and tradition, the PCC is featuring new this year $5 million of improvements, including the award-winning Ali'i Lu'au, Easter Island exhibit and complete front entrance renovation into a museum of artifacts.

For more information on the PCC and to take advantage of the $40 anniversary package, visit www.polynesia.com or call

(800) 367-7060 or (808) 293-3333.

Pacific Stock is the only stock photo agency worldwide specializing exclusively in still photography entirely of Hawaii and the Pacific Rim.  Our clients include advertising agencies, graphic design firms, publishers, web developers, etc.  Our collection of 150,000 images includes Travel, Scenics, People, Sports, Underwater, Business, Industry, Culture, Food and Hawaiian Archives.  We maintain a very large Hawaii file as well as an extensive marine file of underwater images, water sports and marine mammals including some of the finest whale, dolphin, and shark images available. 

For more information please visit our website at: www.pacificstock.com or call (800) 321-3239. 

All images can be purchased and downloaded using VISA, MC or AMEX.

Dunbar Beachfront Cottages has two charming 2bd/1bath cottages located on the water's edge on the lush east end of Moloka'i. The cottages are a quarter mile apart and each has its own secluded beach. The ocean is always safe for swimming, snorkeling, and fishing. Hiking, horseback riding, biking and surfing are nearby.

For more information please visit our website at: www.molokai-beachfront-cottages.com or contact

Kip or Leslie at (800) 673-0520 or via e-mail at kainalu@aloha.net.

Aloha & Welcome to the HVCB Ohana

Members who have joined in July 2003:

Fernandez Entertainment Inc, GOGO Worldwide Vacations, Hanalei Colony Resort, Harmon Travel Service, Inc., International Marketplace, Jalpak International Hawaii, Japan Airlines, Kauai Island Tours, Inc., KHNL-NBC Hawaii News 8, Maita'i, Catamaran, Mary K. Thronas, Media Systems, Inc., Napili Village Suites, Noelani Condominium Resort, R. Baird & Company, Inc., Tachibana Golf Tours, The Westin Maui Kaanapali Beach, The Whaler On Kaanapali Beach, Waikiki Prince

Mahalo For Your Continued Support & Participation

Members who have renewed in August 2003:

Member Since 1961-1987

Ala Moana Hotel, Aloha VIP Tours, Inc., Blue SkyTours, Creative Leisure International, DFS Hawaii, A Division of DFS Group, Inc., Hawaii National Bank, Hawaii Tropical Botanical Garden, I.T.S. Group of ExpoExchange, Island Helicopters Kauai, Inc., Kamaka Hawaii, Inc., Kauai Island Tours, Inc., MC&A, Inc., Media Links , Ohana East, OHANA Islander Waikiki, Ohana Maile Sky Court , Ohana Reef Lanai, Ohana Reef Towers, OHANA Royal Islander, Ohana Waikiki Malia, Ohana Waikiki Surf, Ohana Waikiki Surf East, Ohana Waikiki Tower, Ohana Waikiki Village, Ohana Waikiki West, Outrigger at Lae nani, Outrigger Kiahuna Plantation, Outrigger Reef on the Beach, Outrigger Waikiki on the Beach, Pacific Accommodations, Shirokiya Inc., The Compleat Kitchen, The Honolulu Advertiser, USS Bowfin Submarine Museum & Park, Wailea Marriott, an Outrigger Resort

Member Since 1988-1995

A Dolphin Dream Weddings LLC, Alexander & Baldwin Sugar Museum, Aloha Diners Club, Aloha West Hawaii Properties , Arnott's Lodge & Hiking Adventures, Bed & Breakfast Mountain View, Bjornen's Nut Farm, Classic Vacation Cottages , Consolidated Resorts, Inc., Garden Island Rentals, Hanalei Bay Resort, Hanalei North Shore Properties, Ltd., Hard Rock Cafe Maui, Hawaii Okinawa Center, Hawaii Opera Theatre, Kaleialoha Rentals, Kona Historical Society, Korean Air Co., Ltd., Macy's, Maui Arts & Cultural Center, Maui Floral, Inc., Maui Hotel Association, Mokihana Travel Service, My Island Bed & Breakfast Inn, Old Lahaina House, Outrigger Kanaloa At Kona, Punalu'u Bake Shop, Sand Sea Vacation Homes, Shipman House Bed & Breakfast Inn, South Kohala Management, Inc., The Big Surf, The Pioneer Inn , Victoria Place , Waimea Gardens Cottage , Weddings on the Beach, Your Man Tours, Inc.

Member Since 1996-2000

1 & 1 Wedding by the Sea, 21st Century Group, Inc., A Piece of Paradise, A Treasured Moment Weddings of Hawaii, Activity World, Aloha Condo Maui Rentals, Aloha Condos, Aloha Cottage, Aloha Junction B&B, Aloha Ocean Lookout, Arizona Memorial Museum Association, Attco, Inc., Banyan Bicycle Multi-Sport Tour, Certified Vacations Group Inc.,Charley's Taxi & Tours, Cheeseburger in Paradise, CJM Country Stables, Inc., CR Newton Co., Ltd., Dole Plantation, Fish Maui, LLC, Five Mountains Hawaii, Hawaii Activities, Hawaii Connection, Hawaii Theatre, Huggo's, JJ's Broiler, Keauhou Property Management, Inc., Lion's Gate Bed and Breakfast and Farms, Mama's Beachfront Cottages, Maui Dive Shop, Maui Mountain Riders, Inc., My Waii Beach Cottage on Maui, Neiman Marcus, Outrigger Maui Eldorado, Pacific Cruises, Paragon Sailing Charters, Royal Hawaii Condos, The Shops at Wailea, UH-Hilo Conference Center/Hawaiian Edventure Program, Valenti Print Group, Volcano Inn, Volcano Lava Lodge Accommodations, Waikiki Network, Waikiki Trolley, Wailua Bay View Condominiums, Whalers Cove 

Member Since 2001-2002

A Aloha Guest House, A Simply Elegant Wedding, A'ahi Place Bed & Breakfast, Accommodations Hawaii, Activities-4-Less, Activity Wholesalers, Affordable South Kohala Vacation Home , Ambassador Hotel, Banyan Harbor Resort, Best Luaus, Cruzin Hawaii Motorcycle Rentals, Daniel Thiebaut Restaurant, Dolphin Excursions Hawaii, Elegant Hideaways LLC, Haliimaile General Store, Hawaii Executive Planners, Hawaii Five 0 Travel, HawaiianWeddingShop.com, Holualoa Kona Coffee Company, Honouliwai Taro Patch Farm, Institute of Intensive English, Island Tropicals, Kamakana Fine Arts Gallery, Kealia Resort, Kihei Beach Resort, Lyon Arboretum Association, Maui Beachfront Rentals, Maui Dream Inn, Molokai Charters, Our Beachfront Cottage in Molokai, Poipu Beach SurfSong, Royal Garden Chinese Restaurant, Ruth's Chris Steakhouse, Sansei Seafood Restaurant & Sushi Bar, Suite Dreams Vacation Properties, Sunsets In Paradise, Swenson Real Estate, Tee's at Kailua, The Charter Locker, Inc., The Idea Travel Company, Top of Waikiki Restaurant, Vacations For Less, Inc., Waikiki Business Plaza, Waikiki Lau Yee Chai Restaurant, Waikiki Shopping Plaza

Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.

We welcome your suggestions or comments on how to improve this communications vehicle, and if you would like to submit articles for Kahe Wale, please contact Jerry Ishibashi at jishibashi@hvcb.org.