From
the
Executive Director |
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Aloha,
On behalf of the Oahu Visitors Bureau, I’d
like to extend a Mahalo Nui Loa to all of you
for your tireless efforts and enduring support
of our mission, marketing activities and programs.
As a result of our strong partnership, we’ve
been able to position Oahu as a vibrant, contemporary
island vacation destination, which effectively
competes in the world arena. Your efforts to continually
evolve our Oahu product with the creation of new
programs and activities has resulted in a greater
interest and understanding of Oahu’s attributes.
We sincerely appreciate your continuing efforts
to keep us updated and informed of what’s
new and happening. Please feel free to forward
all press and news releases to cheryl@visit-oahu.com
or via fax at (808) 521-1620.
We look forward to a long and mutually beneficial
relationship between your organization and the
Oahu Visitors Bureau, in conjunction with our
corporate company, the Hawaii Visitors and Convention
Bureau.
Ho omoe Wai Kahi Ke Kao o.
“Let’s all travel together like water
flowing in one direction.”
Mahalo,
Les Enderton
Executive Director
Oahu Visitors Bureau |
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The Oahu Visitors Bureau
team continues their efforts to stimulate travel to
Oahu through creative targeted activities, including
integrated sales efforts, travel agent programs and
partnerships, promotions, public relations and electronic
marketing.
Oahu
Destination Specialist Program impacts 30,000 visitors
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| Oahu
Destination Specialists from All About Hawaii join
Stacey Martin, Director of Travel Industry Sales
(seated, right) in extending a warm aloha to everyone
during the recent ODS Seminar in the Pacific Northwest. |
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The Oahu Visitors Bureau North America sales team
has been busy conducting the first level of the Oahu
Destination Specialist Program (ODS) that began in
April and runs through August to travel agents nationwide.
The seminars sponsored by top wholesalers across the
nation, including All About Hawaii, United Vacations,
Funjet Vacations, and Apple Vacations are the first
steps in the ODS three-level program designed to provide
travel agents with in-depth knowledge about Oahu,
sales tools and support to increase their Oahu sales
and travel agency revenue. In the fall, the sales
team will be bringing qualified agents from each seminar
series for the on island Level II portion of the program.
In addition the OVB sales team is actively coordinating
ODS marketing activity as part of Level III of the
program. In the first quarter of 2003, the ODS Level
III program impacted about 30,000 potential new visitors.
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TO TOP
OVB Japan/Asia targets
Tokyo, Sapporo, Fukuoka and Nagoya
During the month of May, OVB’s Japan team continued
to foster Japanese public relations efforts in Tokyo
and focus on OVB’s Japanese sales initiatives
in Sapporo and Tokyo. In June, the OVB’s Japan
team is looking forward to the regional city promotion
in Fukuoka and Nagoya, in partnership with radio stations
in both cities, the promotion will bring a variety
of activities including hula dancers, ukulele players,
Hawaiian quilt demonstrations which will help to convey
the true Aloha Experience and Oahu’s diversity
to Japanese consumers in these two direct flight cities.
Agents have been invited to participate as a way to
leverage the exposure with a sales component. •
Coordination for the HVCB Ohana Mission and summer
promotion with LocoMoco Sunset at Yomiuri Summer Land
are set to take place in July. • The OVB supported
three wholesaler Hawaii campaigns in the 1st quarter
impacting over 700 consumers.
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Travel Trade activities
follow full schedule in Europe
OVB also attended the Travel Industry Association
of America’s annual International Pow Wow, travel
industry’s premiere international marketplace
with delegates from more that 70 countries, during
the month of May. In the first quarter 2003, OVB attended
ITB in Berlin, participated in the AIRTOURS roadshow
in Germany and participated in Visit USA Scandinavia
impacting over 50 key European wholesalers and 300
targeted agents.
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Public
Relations generates significant coverage
OVB’s public relations agency and two OVB members
conducted a
successful media blitz in Philadelphia and New York
at the beginning of May, meeting with 40 media contacts.
Other PR efforts included a soft adventure/cultural
press trip themed “Oahu Escape” that took
place at the end of May bringing six to eight journalists
on assignment to experience a variety of Oahu’s
activities and attractions, resulting in significant
editorial coverage. In the first quarter OVB’s
PR resulted in 131,906,778 of impressions globally.
The OVB is currently coordinating two travel related
shows from Germany and three shows from the US expected
to film in the next few months. In the 1st quarter
OVB assisted with a couple of shows, including, $40
a Day, resulting in 1.1 million impressions,
Tele Mundo’s, Ritmo Deportivo, resulting
in 35 million impressions and “EXTRA”,
a Time Telepictures Television production distributed
by Warner Bros. Domestic Television Distribution,
featuring over a half hour of coverage focusing primarily
on Oahu.
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