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From The Director
What if you had a way to make an impression on thousands of affluent visitors and it didn't cost you a penny?
Attention, Association Members:
As an HVCB member one of your benefits is participation in the Affiliation Logo service. This service displays your logo on any mutual member's listing on the gohawaii.com website. We encourage association members to use this service so that mutual members can show support and participation in the various organizations. It is an enhancement as well as a way to assist the consumer reviewing their information and offers. For example, a consumer will sometimes contact the Bureau and ask if a particular company is well known, in good standing, etc. Active participation in other associations builds credibility.
If you wish to participate (it costs you nothing, so what's to lose?) we ask that you provide the following:
1. Digital copy of your association's logo, specifically your member logo if available. The image should be 80 x 80 pixels or similar. E-mail to gsalvador@hvcb.org.
2. List your current members. Electronic format (Excel, Access) is preferred but hard copies are acceptable. Please provide complete contact information so that we can cross reference the list against our list of HVCB members. The fields that
are required are (a) contact person, (b) company address or fax/e-mail. This should also be e-mailed to gsalvador@hvcb.org or faxed to (808) 924-0284.
Note: Unless you have any specific requirements regarding the addition or removal of businesses from your roster, we will request a new list at your annual
renewal with HVCB, and update our database accordingly.
And finally, if you have questions about the Affiliation Logo Service, please contact Gina Salvador at gsalvador@hvcb.org.
Mahalo,
Gina Salvador
HVCB, Director Membership
Inside this Month's Issue
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Series of marketing publications coming soon
Make sure your marketing content is up to date.
Learn how to keep your information current and selling.
Big Island Visitors Bureau puts out a call to America.
Big Island Visitors Bureau looks for a few good travel writers, launches program to bring 50 travel journalists to the Big Island, one from each of the 50 states.
The Island Chapters & the HVCB will be bringing 2003 Island Events to you!
HVCB participates in the Really Big Show.
The Hawaii Visitors and Convention Bureau - Developing International Markets Division promoted Hawaii to the German and European markets at the International Tourism Exchange ITB Berlin.
Hawaii Welcomes CCTV - The Largest TV Network in China
China's largest television network comes to Waikiki to film final episode in real life crime drama.
Oahu Visitors Bureau appoints two new staffers to work the Japanese market.
Noriko Chikayamand Akira Susuki join OVB's Japan effort as Media Contact and Sales Representative respectively.
HVCB's public relations division standing by to help you launch new products, services.
Update HVCB's North America PR/Communications Manager about new products and services from your company.
HVCB's weekly Tourism Industry Update
Stay on top of the latest travel and tourism research, news and developments.
Hawaii gets set for Korea's largest travel trade show.
HVCB is actively seeking members who are interested in participating in Seoul, South Korea, June 5-8, 2003.
How easy (or hard) is it to be successful in Korean market?
Presented by the Northeast Asia Forum, the 7th Korean Tourism, Trade & Investment Seminar will be held on Thursday, April 10, 2003 at the Hawaii Prince Hotel Waikiki.
Did you get your Developing International Markets 2003 Marketing Events Calendar?
Download your copy of HVCB's new Developing International Markets 2003 Marketing Events Calendar. It's going to be a busy year.
Heard about Spam Jam? It's a Waikiki pageant featuring, among other things, SPAMŽ Art, the world's longest SPAMŽ Musubi, a SPAMŽ Cookoff and a guy running around in a SPAMŽ Can suit. Crazy fun is just around the corner! For more information, go to http://www.waikikispamjam.com.
Here's What Members Have to Say
Aloha & Welcome to the HVCB Ohana
Mahalo For Your Continued Support & Participation
Additional Category Listing or Link per Visitor Publication: $100 Annually.
Choose to target consumers directly in specific visitor publications by purchasing a second category listing in a single visitor publication (either Islands of Aloha - The Official Travel Guide of HVCB, Connections, Islands of Aloha Sales Planner, or a Neighbor Island Travel Guide specific to your island) or a link on www.gohawaii.com.
Additional Link from www.meethawaii.com: $100 Annually.
Get an additional link on our Corporate Meetings and Incentives website to target meeting planners and people interested in holding Conventions in the State of Hawaii.
Additional Category Listing and Link in ALL Visitor Publications: $250 Annually.
Include your business in a secondary category and receive a link and same listing in all applicable visitor publications (Islands of Aloha - The Official Travel Guide of HVCB, Connections, Islands of Aloha Sales Planner, and Neighbor Island Travel Guides specific to your island) and on www.gohawaii.com.
Additional Island Listing and Link in ALL Visitor Publications: $250 Annually.
Doing business on more than one island? Purchase a secondary island listing and receive the same listing in all applicable visitor publications (Islands of Aloha - The Official Travel Guide of HVCB, Connections, Islands of Aloha Sales Planner, and Neighbor Island Travel Guides specific to your island) and on www.gohawaii.com.
Aloha Concierge Service: $100 Annually per service.
Target convention delegates with a personalized referral and reservation service during events at the Convention Center and Satellite locations as requested. Choose from : Restaurant Reservation/Referral Service Brochure/Publication Racking Service.
Lead Generation Service: $75 per service, per county, per quarter.
Target the Romance (Wedding & Honeymoon) market or the Golf market by receiving leads from our www.gohawaii.com website, which receives over 350,000 unique visitors a month! Each lead is specific to the island on which you do business and enables you to contact the consumer with personalized information about your business and help the consumer plan a wonderful trip to Hawaii.
If you're interested in taking advantage of these added value services, contact the Membership Department at (808) 924-0230.
Series of marketing publications coming soon
We are happy to announce the beginning of a series of marketing publications for the upcoming year and would like to give you an opportunity to update your marketing content. Here's what will be published in the first quarter of 2003:
Islands of Aloha Official Travel Guides; distribution is 450,000 copies per.
Maui Visitors Bureau's Vacation Planner; distribution is 130,000 copies per year.
Please take a moment and login to the Partner On-Line Portal and update your marketing content. If you forgot your password, simply go to search.gohawaii.com/memberupdate for instant retrieval. Type your Username (your email address). Click "Forgot Password" and the password will be instantly sent via email.
The deadline to update your data is Tuesday, April 8, 2003.
Because of your membership in the HVCB, information about your company appears in over 10 publications distributed to over 1 million readers. In addition, the gohawaii.com Web site is seen by over 2 million users a year, bringing the total to over 3 million potential customers a year that might find out about your company.
When was the last time you updated your company information? Do you think that having up-to-date data and sizzling selling copy might help your company sales?
As part of our ongoing monthly installment of the Partner Online Education Series (POES), we're happy to roll out the March edition that gives you a mini-course on how and why you should update your company information on gohawaii.com. Last month's issue focused on your company photo. This month is focused on your company's written information that appears in multiple publications, including (and not just) the Web.
You can sit back and watch the streamed presentation or interactively click through online slides and view a video demo of exactly how to access your Member Online Portal where you can make your changes anytime.
If providing the right message to over 3 million potential customers is important to you, make sure your company's information is correct, up to date, and SELLS your product.
Just go to http://search.gohawaii.com/kw/poes and learn how to keep your information current and SELLING.
Let us know what you think!
Peter Kay on behalf of the Hawaii Visitors and Convention Bureau
Big Island Visitors Bureau puts out a call to America.
The Big Island Visitors Bureau is looking for a few good travel writers. Faced with travel uncertainty caused by 9/11 and the war in Iraq, the bureau has launched a program to invite 50 travel journalists, one from each of the 50 states to experience Hawaii's Big Island and write about it.
Writers are invited to submit an application to BIVB including their story ideas (idea must focus on an interesting aspect of the Big Island as a travel destination) and a writing sample (either a published destination focus or travel article.) All applications will be carefully reviewed and one writer from each state will be selected.
BIVB will provide round trip coach airfare, hotel accommodations for seven nights and a per diem to cover on-island transportation and meals. Writing trip may be taken anytime between May 1 and December 15, 2003.
The deadline for application submission is April 15, 2003. Selected journalists will be notified of BIVB's decisions by April 30. Applications are available by calling Laura Aquino at (808) 326-5634 or email at laquino@current-events.com.
This is your chance to learn how to maximize your partnership with HVCB and your Island Chapter. We will be sharing about market and technology trends along with our 2003 marketing programs. Below are the dates that we will be visiting your Island:
Hilo - Tuesday, May 27, 2003
West Hawaii - Tuesday, June 10, 2003
Kauai - Thursday, June 26, 2003
Maui - Monday, June 30, 2003
Lanai - Tuesday, August 12, 2003
Molokai - Monday, November 10, 2003
For more information, contact Melissa Archpru at (808) 924-0233 or email at marchpru@hvcb.org.
HVCB participates in the Really Big Show.
The Hawaii Visitors and Convention Bureau - Developing International Markets Division promoted Hawaii to the German and European markets with its participation in the International Tourism Exchange ITB Berlin, March 7-11, 2003.
ITB Berlin is the world's largest travel tradeshow for the global tourism industry. 9,971 exhibitors from 181 countries and territories took part in ITB 2003. More than 129,000 visitors attended the event, with 6,500 journalists from 79 countries rounding off the count.
HVCB joined the "See America Pavilion", with Regina Bopp (HVCB's Worldwide Representative in Germany) and Maynard Torchiana of Destination Resorts Hawaii leading the promotion. Bopp and Torchiana met with key wholesalers and travel agents in promoting destination tour packages highlighting Hawaii's diversity and range of attractions.
Visitors from Germany and Europe overall represent a lucrative market for Hawaii. On average, visitors from Europe stay longer (12.07 days) than visitors from other markets (9.16 days), with the exception of visitors from Canada, who stay slightly longer (12.16 days).
More significantly, European visitors spend more money while in Hawaii ($1,935 per person) on average than visitors from any other market ($1,605 per person).
Hawaii's promotion at ITB Berlin is also intended to take advantage of Germany's improving tourism market, particularly when it comes to travel to U.S. destinations. According to the U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries, Germany visitors coming to the U.S. are expected to increase by 7 percent in 2003, followed by visitor increases of 11 percent in 2004 and 6 percent in 2005.
For more information on ITB, please contact Michele Lee, Event Coordinator at (808) 924-0240, or via e-mail at mlee@hvcb.org.
Hawaii Welcomes CCTV - The Largest TV Network in China
The Department of Business Economic Development and Tourism (DBEDT) and the Hawaii Visitors and Convention Bureau joined efforts in welcoming CCTV - the largest television network in Mainland China, March 23 - 28, 2003.
CCTV is producing a serial drama titled "Honor" aimed to air in the 8:00 PM time slot between May and October 2003 in China. "Honor" is based on a true story that took place in the Henan province in 1999, where a congress representative embezzled public money and escaped to the United States to live the American dream. With much difficulty, Chinese law enforcement officials finally took the former congress representative into custody and sent him back to China. "Honor" is the first government-approved series featuring an important and well-known criminal case. It is expected to draw major attention throughout China.
CCTV has traveled to New York, Las Vegas, and Los Angeles in producing "Honor", and is shooting the final episode in Hawaii at the Hilton Hawaiian Village. HVCB assisted CCTV in securing hotel accommodations at the Ohana Waikiki West.
Mahalo to all our members who have supported CCTV!
For more information on CCTV, please contact Michele Lee, Event Coordinator at (808) 924-0240, or via e-mail at mlee@hvcb.org.
Oahu Visitors Bureau appoints two new staffers to work the Japanese market.
Oahu Visitors Bureau extended its Ohana in 2003 by appointing Noriko Chikayama as Media Contact and Akira Suzuki as Sales Representatives for OVB in Japan. Both Chikayama and Suzuki will work closely with Mitsue Varley, Regional Director of Sales and Marketing-Japan/Asia for OVB.
Activity in Japan public relations included the first Media Gathering held on January 22 and hosted by Ciao Mein at the Hyatt Regency Waikiki Resort & Spa. 53 attendees from various aspects of the media attended to exchange information and develop relationships with other local media in an effort to gain more future media coverage for the Island of Oahu.
The Island of Oahu is currently being promoted in Inter FM Radio's program "Aloha Islands", every Saturday morning from 10am-11am, in 10-minute segments with different focuses ranging from the Waikiki Historical Tour to the State Art Museum in January and the Hawaiian quilt and hotel programs in February. In their "OEMidday Jam" program every other week, Oahu receives 5-minute promotional segments covering such topics as The Sony Open and Cuisine in January and surfing lessons and eco-tourism in February.
Looking forward for the Japan department, a sales blitz is planned for Tokyo, Nagoya, and Osaka and the Ohana Mission is scheduled for June.
HVCB's public relations division standing by to help you launch new products, services.
HVCB's Public Relations Division assists in branding the Hawaiian Islands by encouraging positive editorial coverage worldwide. The division liaises with print, broadcast and web media, providing news and information on Hawaii and its varied experiences. It also assists select qualified media with travel expenses and/or itineraries to visit the Islands for further research resulting in coverage. The division also engages in consumer promotions and programs that frequently involve travel industry partners. Members are encouraged to keep the PR Division informed of news and events that can be incorporated into their Media materials.
HVCB's North America PR/Communications Manager would like to be kept updated about new products and services that are offered by your company. Please mail your information to: Darlene Morikawa, 2270 Kalakaua Ave, Ste #801, Honolulu, HI 96817 or via email: dmorikawa@hvcb.org.
HVCB's weekly Tourism Industry Update
With the outbreak of war with Iraq it has become even more vital to stay on top of the latest travel and tourism research, news and developments affecting Hawaii's visitor industry; and the best way to do that is to make HVCB's weekly Tourism Industry Update part of your required readings.
To sign up to receive this free electronic newsletter, send your request to membership@hvcb.org
Current and past issues are all available on the Internet at Market Trends Online at www.hvcb.org/trends. To request a user name and password to access Market Trends Online and/or to sign up to receive this free electronic newsletter each week via e-mail, contact HVCB's Membership Department at membership@hvcb.org.
Hawaii gets set for Korea's largest travel trade show.
16th Korea World Travel Fair - KOTFA 2003
Join the HVCB in exhibiting at Korea's largest annual travel trade show! With KOTFA 2003 being a few months away, we are actively seeking members who are interested in participating with us in Seoul, Korea - June 5-8, 2003.
If you have been active with the HVCB in the Korean market, you should have already received information and registration forms for KOTFA 2003, but if you have not, please click here to download the document. The deadline for registration has been extended to Friday, April 11, 2003, to accommodate this posting.
For additional information, please contact Daniel Chun, Event Coordinator, at (808) 924-0251 or dchun@hvcb.org. We look forward to your participation with us in Korea!
How easy (or hard) is it to be successful in Korean market?
Presented by the Northeast Asia Forum, the 7th Korean Tourism, Trade & Investment Seminar will be held on Thursday, April 10, 2003 at the Hawaii Prince Hotel Waikiki.
The event will be a workshop and luncheon focusing on "Developing Strategies for the Korean Market" and will feature such notable speakers as Hawaii State Governor Linda Lingle, Mr. Jin Kul Lee - General Manager of Korean Airlines' Hawaii Regional Office, Mr. Robert Murphy - Director of the U.S. Department of Commerce's Export Assistance Center, and Mr. Alan Furuno - Chief of Staff for the Office of U.S. Representative Neil Abercrombie. Click here to download additional information.
The participation fee is $25.00 including lunch and materials. To make your reservations, please contact Janis Koh at (808) 536-1539 or by email at bernice@neaforum.org.
Co-sponsored by the HVCB, we highly encourage you to consider attending this worthwhile event!
Did you get your Developing International Markets 2003 Marketing Events Calendar?
Last month, the Developing International Markets 2003 Marketing Events Calendar was distributed to all HVCB members via email. If you did not receive one, please click here to download a copy. The calendar outlines all 2003 travel trade/consumer shows, promotions, destination seminars and roadshows, special events, media and travel agent familiarization trips, and other cooperative marketing programs--categorized by month, major marketing area, and country. This calendar reflects the marketing activities in all of our major marketing areas, except for China, as plans for 2003 are still pending. The major China trade shows and festivals, however, are included, and we will send out a revised calendar when the information becomes available.
Exact dates and coordinators of the event may be TBA-please feel free to contact Event Coordinators, Michele Lee at 808-924-0240, mlee@hvcb.org or Daniel Chun at (808) 924-0251, dchun@hvcb.org, if you have any questions or would like further details/updates on a particular event. Also, if you are interested in any of our marketing/promotional opportunities, please let us know!
Again, we appreciate your support of the HVCB and look forward to working with you this year in promoting your company in the international market!
Here's What Members Have to Say
Shop Hawaii USA
For the third consecutive year, Shop Hawaii USA will represent Hawaii's shopping center industry at the largest, and most prestigious world trade show held in North America. TIA's POW Wow will be held in St. Louis, MO May 17-23, 2003. Shop Hawaii USA will again be part of the Shop America Alliance and we still have room for two more Hawaii centers or retailers. Your own brochures and information will be presented at this trade show and exposed to the worldwide travel media in attendance.
If you're interested in this great opportunity, please call Dolores Hansen at (808) 538-1172 or email at hansen@shophawaii-usa.com. Deadline is April 15, 2003.
Travelweb
Founded by Hilton Hotels Corporation, Hyatt Corporation, Marriott International, Six Continents Hotels, Starwood Hotels and leading technology provider Pegasus Solutions, Inc., Travelweb LLC was born out of a need for a smarter, more supplier-friendly way to sell hotel rooms online. In conjunction with trusted affiliates, Travelweb LLC's online entry, Travelweb.com, will serve as a vehicle to reform today's outdated online merchant model.
Travelweb enables hoteliers to stay on top of the rapid online travel transformation, by providing an automated, integrated distribution network that enables hotels to maintain control of their inventory on the Internet. This automated distribution network increases efficiency, reduces cost, and creates goodwill with online travel customers.
For more information, contact Susan Haigh-Bishop, National Sales Manager - Hawaii, at (925) 348-0340 or email at sbishop@travelweb.com or visit www.travelweb.com.
Aloha & Welcome to the HVCB Ohana
Members who have joined in March 2003.
Aloha Flower Leis, Aloha Pualani Hotel Boutique, Best Beach Hawaii Vacation Rentals, Big Island Exotic Cars, Bridal Bliss, Candleman, Captain Sundown Enterprises, Carlson Wagonlit/Klahani Travel, Celebrate-Travel.com, Hale Ho'ola B&B, Hawaii Incentives & Group Services, Hawaii Nature Adventures, Kamokila Hawaiian Village, Kauai Inn, Kauai Wedding Celebrations, Kihei Alii Kai, Lahaina Shores Beachfront Condos, Lanikai Dream Home, Laugh Factory Hawaii, Maryanne W. Kusaka, Medical Destination Hawaii, LLC, Menehune Reservations, Molokai Turning Point Therapeutic Massage, North Hawaii Community Hospital, Pure Kauai Health & Fitness,Inc., Shores Of Maui, and TeeTimesHawaii.com.
Mahalo For Your Continued Support & Participation
Members who have renewed in March 2003.
Member Since 1961-1986
American Express Travel Related Services, Aston Waikiki Sunset, Edward Choi, Edward Enterprises, Inc., Hawaii Naniloa Resort, Hawaii Tribune-Herald, Hawaiian Host, Inc., Hyatt Regency Maui Resort and Spa, Joseph D. Pluta, Realtor-Broker, Mauna Kea Beach Hotel, Napili Shores Resort, Pleasant Holidays, Queen Kapiolani Hotel, Terry T Tamura, Thom's Barber Shop, United Airlines, Verizon Directories Corporation, Waimea Plantation Cottages, West Hawaii Today, and Williams Family Property Agency.
Member Since 1987-1993
Aloha From Oahu's Sunset Beach House, Areca Palms Estate B&B, Coconut Coast Weddings & Photography, Douglas Peebles Photography, Furusato Japanese Restaurant, Hard Rock Cafe Oahu, Incentives Hawaii, Inc., Kamaole Nalu Resort, Kathy Clarke Meetings & Incentives, Kinko's, Lynden Air Freight, Inc., Marry Me Maui, Michael J. Pierson Associates, Inc, Papaya Paradise Bed & Breakfast, Paradise Unlimited Tours & Travel, Sheraton Kauai Resort, Waikiki Banyan/REWA, Waikiki Beachcomber Hotel, and Waipio Ridge Vacation Rental.
Member Since 1994-1998
Adecco, Aloha Destinations Vacations, Aloha Journeys, Best Western Plantation Hale, Blue Hawaii Vacations, Inc., Bubba Gump Shrimp Company, By the Beach at Waikiki Vacation Rentals, Cedar House Bed & Breakfast and Coffee Farm, Coldwell Banker Aloha Properties, Greeters Of Hawaii, Limited, Hale Koa Hotel, Hale Kua Guests, Hawaii Holiday Vacation Rentals, Hawaii Movie Tours, Inc., Hawaiian Paradise, Hawaiki Nui Entertainment Group, Hot Spots Hawaii, Huelo Point Flower Farm, Hui No'eau Visual Arts Center, Island Resort Rentals, Kahana Village Resort, Kona Charter Skippers Assn. Inc., Marjorie's Kauai Inn, Maui Ocean Center, Inc., Menehune Shores, Menu Magazine, Nashimoto & Associates, Network Media, Oahu Nature Tours, Peace of Maui, Sterman Realty Sunset Beach Vacation Rentals, SunTrips, Superstar Hawaii Transit Service, The Palms at Wailea Resort, This Week Publications, and Wai Ola Vacation Paradise.
Member Since 1999-2000
A Bliss Wedding, A Maui Dreamtime Wedding, A Toe In Paradise, AAA Automobile Club of Southern California, Activity World, Alan Wong's Restaurant, Connoisseur Hawaii, Cycle City, Ltd., Eggs 'n Things, Flum'in da Ditch, Haiku Oceanview Cottage, Hale Ikena Nui, Hana Oceanfront Cottages, Hawaiian Jewelry & Gift Collection, Hawaii-Tour.com, The Inn At Schofield Barracks, Kahana Nui Villas, Kapaa Sands Resort, Kathy Clarke Meetings & Incentives, Lanikai Dream Home, Macadamia Meadows Farm B&B, Maui Wedding Association, and Woodcraft by Roy Tsumoto.
Member Since 2001-2002
1-A-1 Molokai Condo, A Beach Wedding $95, A-1 Owens Rentals, Aaah, the Views...Bed & Breakfast, Aloha Country Inn, Aloha Polo Beach Cottage, North Shore, Continental Surf Hotel, CyberRentals.com, Grace & Style, Haimoff & Haimoff Creations in Gold, Hawaiian Holidays Ltd., Hawaiian Island Wedding Planners, Hawaiian Railway Society, Inc., Hello Hawaii, Hickam AFB Family Support Center, Hong Kong Harbor View Seafood Restaurant, HY's Steak House, Lahaina Town Action Committee, Maui Economic Development Board, Molokai - Ranchhouse, Timeless Memories, Inc., Weddings Hawaii, and With Our Aloha.com.
Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.
We welcome your suggestions or comments on how to improve
this communications vehicle, and encourage you to forward
your thoughts to us at
sgodinez@hvcb.org.
For more information on membership or to submit articles for
Kahe Wale, contact Scarlett Godinez at
sgodinez@hvcb.org.
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