feburary 2004


From the Director


Aloha HVCB Ohana!


Mahalo to our HVCB Membership Ohana for assisting the Membership Department in completing its 2004 Update Project.  The information gathered will be used for administrative purposes, marketing services, and listings in various offline and online publications.


We are in the next phase of our 2004 Update Project.  A registration form has been sent via e-mail to all of our member's administrative contacts to ensure that they are kept abreast of information pertaining to their organization's specific major marketing area (MMA).


If you do not complete the online registration process, you will be placed on all mailing lists. (i.e. newsletters, event invitations, marketing opportunities etc.) To ensure that you receive and are made aware of all essential communication and marketing opportunities from HVCB, its Island Chapters, and HTA's other marketing contractors.  You may unsubscribe at any time by contacting the Membership Department via e-mail at membership@hvcb.org.


Pupukahi I Holomua "Unite in order to progress"


Warm Aloha,


Gina Salvador

Director, Membership


Inside this Month's Issue

Message from the President



2004 North America Marketing Opportunities


Hawaii Tourism Asia Opens its Offices in Korea, China, and Taiwan


Island Chapters Update

Check out the latest news from the Oahu Visitors Bureau, Big Island Visitors Bureau, Kauai Visitors Bureau, and Maui Visitors Bureau!

Island Chapters - New Ohana Additions


HVCB Information Office Moves to Waikiki Business Plaza


Here's What Members Have to Say


Aloha & Welcome to the HVCB Ohana


Mahalo For Your Continued Support & Participation


Message from the President




As we end 2003 I wanted to take the time to thank outgoing members of the HVCB Board of Directors for their generosity in devoting their time and service. Outgoing board members are:


Bill Puchert, Old Spaghetti Factory

Buzzy Hong, Hawaii Building &Construction Trades Council

Hiroto Baba, Japan Airlines

Jerry Healy, Pleasant Hawaiian Holidays

Joni Paahao, Aston Hotels & Resorts

Joyce Tsunoda, Chancellor for Community Colleges

Kelvin Taketa, Hawaii Community Foundation

Michael Carr, Polynesian Adventure Tours

Richard West, Hawaii Chapter Director

Stan Brown, Marriott International

Yuichi Yokoyama, Kintetu International Hawaii, Co.


The recent past has been among the most trying times in the long history of HVCB and we want to give a most sincere mahalo to these board members for their work during these difficult times.


As we begin the new year, and look to better times ahead for the bureau in 2004, please join me in welcoming new members of the Board of Directors. New members for 2004 are:


Bruce Coppa, Pacific Resource Partnership

Carol Pregill, Retail Merchants of Hawaii

Ed Gencarelli, Hawaii Chapter Director

Frank Lavey, Hyatt Regency Waikiki

Fred Atkins, Kauai Kilohana Partners

Hideaki Kembishi, Nippon Travel Agency

Jerry Gibson, Hyatt Regency Kauai Resort &  Spa

Paul Toner, Marriott International, Inc.

Roberta Rinker-Ludloff, Hilton Hawaii

Tom Jones, Gyotaku Japanese Restaurant


The staff and board of HVCB look forward to working with the new board members as we work to forge a bright future for the bureau and for tourism in Hawaii.




John Monahan





2004 North America Marketing Opportunities


The HVCB recently announced details of its marketing plans targeted to impact travel to Hawaii in the spring shoulder season promoting the Come Celebrate and the Hawaii Arts Season.


The season will run a period of 10 weeks, offering events statewide starting with the Hawaii Opera Theatre's "Merry Widow", and ending with May Day concerts across the state.  This time period will allow the travel industry to incorporate events that showcase arts and culture into their collateral and product offerings.


To view HVCB's 2004 Consumer and Travel Trade Marketing Opportunities online please click here or call (808) 923-1811.





Hawaii Tourism Asia Opens its Offices in Korea, China, and Taiwan


Three brand-new offices for Hawaii Tourism Asia were officially opened in Seoul, Shanghai and Taipei by Marketing Garden Ltd. to market the State of Hawaii as a tourist destination from January 1, 2004.  Each office is staffed with experienced marketing managers who have world-class backgrounds in the travel industry and/or in media relations.  The teams in each market are working closely with travel agents, wholesalers, airlines, media, and consumers to generate increased tourism to Hawaii.  These offices will be your first contacts in Asia outside Japan to promote your products or services throughout Asia. Information on participation in major Travel Trade shows and other promotional opportunities in Asia is available by subscribing to the monthly Hawaii Tourism Asia newsletter.  


For more information on Hawaii Tourism Asia please contact Masaki Sakamoto at sakamoto@marketinggarden.com or call 81-3-3225-0008 (Tokyo).




The Oahu Visitors Bureau Off to a Running Start in 2004

The Oahu Visitors Bureau concludes a busy and productive 2003 and looks forward to implementing a new set of marketing strategies and programs in 2004.


Following are articles featured in the Oahu Visitors Bureau February Issue of the Kahe Wale Member Newsletter:


The North America Sales Team and ODS Partners Romance the Bridal Market


OVB Partners with the "Movies"


Upcoming Programs and Public Relations in 2004


OVB's 2004 Programs and Public Relations in the European Market


OVB's Japan Team Participates in JAL's 50th Anniversary Celebration


For a complete version of the Oahu Visitors Bureau Member Newsletter please visit:



Please visit OVB online at http://www.visit-oahu.com or call (808) 524-0722.




The Big Island Visitors Bureau Hit the Road Seeking Spring and Fall Business

The Big Island Visitors Bureau partnered with Hilton Waikoloa Village, Waikoloa Beach Marriott, Ohana Keauhou Beach Hotel, SunQuest Vacations, Kona Beach House and Hawaii Naniloa Resort at the Seattle Travel Show. BIVB followed up with a Hawaii's Big Island Showcase (travel agent seminars and dinner with presentations by participating vendors) for Expedia reservations agents and to travel agents in Seattle, Tacoma and Portland.


To promote the lucrative meetings, conventions and incentive markets, the Big Island Visitors Bureau was pitching the destination at two trade conferences this month-the Professional Convention Management Association in Indianapolis and the Meeting Planners International in San Antonio.


The public relations team headed to the Big Apple on a media blitz to boost destination editorial coverage with two media functions and individual media calls to print and broadcast media including Conde Nast Traveler, Travel + Leisure, Departures, National Geographic Adventure, Food and Wine magazine and Emeril Live.


To view BIVB's 2004 Marketing Plan online please visit http://www.hvcb.org/membership/kahewale/bivb/0204/2004MarketingPlanabbreviatedBIVB.pdf



To view BIVB's 2004 Tradeshow Calendar please visit



For more information please visit BIVB online at www.bigisland.org or call (808) 961-5797.




Kauai Visitors Bureau Blitzes New York

In an effort to start the year off with new story ideas for Kauai, the Kauai Visitors Bureau and a few members will be in New York sharing their story pitches with top travel writers and publications for the whole week.


KVB will also be joining the HVCB in Los Angeles for their joint media mart later this year. 


For more information please visit KVB at http://www.kauaivisitorsbureau.comor call (808) 245-3971.



Maui Visitors Bureau Calendar of Events 

Beginning February 7th, 2004 the Molokai Island Main Street Association will begin a weekly, free historic walking tour of Kaunakakai Town. The hour and a half tour will be held on Saturday mornings at 7:30am.


The tour will start at Malama Park and will be led by trained docents. A self-guided brochure will be also be available to all participants. For more information please contact Arleone at: (808) 553-5992


Please visit the Molokai Visitors Association online at http://www.molokai-hawaii.com or call (808) 553-3876.


On February 6-8 Croquet Fever comes to the Lodge at Koele on the island of Lanai. This is a USCA sanctioned tournament designed for players of all levels. For more information please call:  (336) 764-4554


Please visit Destination Lanai online at http://www.visitlanai.net or call (808) 565-7600.





Big Island Visitors Bureau - Margo Mau

The BIVB is pleased to announce the addition of Margo Mau to our team. She will serve as Director of Sales and Marketing, Japan and Asia. Margo comes to us from the Hilton Waikoloa Village where she served as the Director of Far East Sales. Margo also serves as the CEO of the Konishiki Kids Foundation and is also on the Board of Directors of Benny Agbayani's Myth Youth Foundation.


Kaua'i Visitors Bureau - Nalani Vidal 

Please welcome KVB's new Sales Coordinator Nalani Vidal who started on January 28th.  Nalani comes from the Embassy Resort in Poipu and brings her special aloha spirit with her to KVB. 





HVCB Information Office Moves to Waikiki Business Plaza


HVCB's Information Office has been consolidated and relocated to HVCB's Corporate Offices in the Waikiki Business Plaza. It will continue to welcome all walk-in visitors except for Japanese visitors who are being served by Hawai'i Tourism Japan at (808) 226-7038.


Office hours are from Monday - Friday.

8:00am - 4:30pm


For more information please call HVCB at

(808) 923-1811.




Here's What Members Have to Say


Longhi's has always set the benchmark for impeccable standards, assuring the freshest and finest ingredients.  World famous for its exceptional cuisine and celebrity clientele, Longhi's brings the adventure of dining to the fashionable Ala Moana Shopping Center in Honolulu.  The restaurant's fourth floor location has spectacular ocean views, with a South Seas tropical ambiance, overlooking Ala Moana Park.


When Bob Longhi opened Longhi's Restaurant in Lahaina, Maui, 1976, he created an establishment that had all the elements of his favorite restaurants: fantastic food, great service, and a wonderful, open-air atmosphere! You can count on the most delicious dining on earth at Ala Moana, for breakfast, lunch and dinner.


Savor the Longhi's experience in Oahu.  Bob Longhi invites you to    "Come to Longhi's and have the best time of your life!"


For reservations please call (808) 947-9899 or visit us online at www.longhis.com to view restaurant information, menus, entertainment, recipes, plus much more!


Alohabound Adventures specializes in pre-booking quality Hawaiian activities and is Hawaii's and the Internet's most comprehensive resource for your vacation activity needs. Vacation activities include luau's, whale watching and dolphin excursions, dinner cruises, diving and snorkeling packages, bicycling down a volcano, helicopter and plane tours, horseback rides on private ranches, ATV trips, hiking tours in special and unique areas, and visits to Hawaii's green sea turtles.   


Benefit from our years of experience and knowledge of the Hawaiian Islands. We know the good spots!  Alohabound Adventures caters to individuals, groups, convention groups, businesses groups and wedding parties.


For more information please us call Toll-Free at (877) 464-6284 or order your activities online at www.alohabound.com.




Aloha & Welcome to the HVCB Ohana

Members who have joined in January 2004:


01MauiCondo, American Dream Realty, Arancino di Mare, Captain Cruise Mini Yachts, CupieLove, Dolphin Discoveries, Hale Pueo - "House of the White Owl", Hawaii Weddings Made Simple, Hawaiianpix Photography, Islander Gifts, Maui Massage Company, Mauna Loa Room - Sheraton Molokai Lodge & Beach Village, Molokai Realty, Inc., NCL America, OfficeTeam, Sheraton Keauhou Bay Resort & Spa, Skyline Eco-Adventures, LLC., Surf Camp Kauai, The Plantation at Maulili




Mahalo For Your Continued Support & Participation

Members who have renewed in January 2004:


Member Since 1961-1987


BookHawaiiHotels.com, Byodo-In Temple, Ching Store, Edmund's Hotel-Apt., Edward Enterprises, Inc., Hawaii Electric Light Company (Big Island), Hawaiian Electric Industries, Inc., Kailua Beachfront Vacation Rental, Kona Village Resort Hotel, Kupono Investment, Inc., Lanihau Properties, LLC, Lee Takamiya, Love's Bakery, Maui Kai, Meadow Gold Dairies, Ohana East, OHANA Islander Waikiki, Ohana Maile Sky Court, Ohana Reef Lanai, Ohana Reef Towers, OHANA Royal Islander, Ohana Waikiki Malia, Ohana Waikiki Surf, Ohana Waikiki Surf East, Ohana Waikiki Tower, Ohana Waikiki Village, Ohana Waikiki West, Outrigger Waikiki on the Beach, SMS Research, Standard Parking, Star Super Markets, Ltd., T.S. Restaurants, Victoria Ward Centers, Waikiki Beach Marriott Resort & Spa, Waikoloa Beach Marriott, an Outrigger Resort


Member Since 1988-1995


Alsco, A Division of American Linen, Best Western Plantation Hale, Blue Horizons Bed & Breakfast, China International, Inc., Employers Options, Girl Scout Council Of Hawaii, Grand Wailea Resort Hotel & Spa, Grantham Resorts, Hana Kai - Maui Resort, Hawaiian Heavenly Vacations, Hilton Waikoloa Village, JW Marriott Ihilani Resort and Spa, Kaluakoi Villas, Kapalua Villas, Lokelani Vacation Condominiums, Menu Magazine, Mohala Wedding Services, More Hawaii For Less, Poipu Shores, U.S. Army Museum Of Hawaii, UPS, Wailea Resort Company, Inc.


Member Since 1996-2000


Action Sportfishing on Start Me Up, Architects Hawaii, Big Island Television, Cedar House Bed & Breakfast and Coffee Farm, Chapel by the Sea at Kauai Lagoons, Coldwell Banker Aloha Properties, DMC International, Inc., Hawaiian Condo Resorts, Inc, Hike Maui, Honolulu Horse and Carriage, JJ's Broiler, Kealia Ranch, Koolau Golf Club, Luana Limousine, Manu Mele Bed & Breakfast, Mutual Publishing, Oceanic Cable, Pacific Destination Services, Pacific Stock, Penny's Place Inn Paradise, Preview Hawaii, Pro Park, Publicitas North America, Roberts Hawaii, Roberts Hawaii, Sea Sport Divers, Taikobo Hawaii, The Gas Company, Travel Related Marketing Inc., Travelocity, Two Mermaids on the SunnySide of Maui Bed & Breakfast, Washin Air, Inc, Wedding In Paradise, Woodcraft by Roy Tsumoto


Member Since 2001-2002


2 Kona Ocean Front Homes, A Fairy Tale Wedding, A Special Moment Photography & Video, A'a Tours, Anini Aloha Properties, Inc., Aqua Bamboo, Aston At Poipu Kai, Aston Waikiki Joy Hotel, Bamboo Jungle House, Blue Kauai, Carey Limousines of Hawaii, Cheap Hawaii Tickets, Inc., CyberRentals.com, Fun Hogs Sportfishing, GES Exposition Services, Grove Farm Company, Inc., Guide.net, Hale Na Ke Maile Kai, Hawaii Nature Adventures, Honolulu Botanical Gardens, Jack's Diving Locker, Kalani Oceanside Retreat, Lahaina Divers, Lahaina Shores Beachfront Condos, Lahaina Town Action Committee, Maryanne W. Kusaka, Maui Eco-Adventures, MauiParadise.net, Molokai Weddings, Pacific Business News, Paradise Helicopters, TourTalk - Hawaii Nei, V.I.P. Trans, Wavecrest Special




Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.

We welcome your suggestions or comments on how to improve this communications vehicle, and if you would like to submit articles for Kahe Wale, please contact Jerry Ishibashi at jishibashi@hvcb.org.

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