Notes

Slide Show

Outline

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2	TOTAL ARRIVALS TO KAUA`I As of October 2003 US West: 389,573 Up 2.9% US East: 300,000 Up .03% Japan: 43,321 Down 43.8% Canada: 25,608 Down 1.4%
3	LENGTH OF STAY As of October 2003 All Islands Combined 9.32 Days Up 4.4% Island of Kaua`i – 7.1 Days US West: 8.7 Days Up 16.9% US East: 6.0 Days Down 0.3%
4	KAUA`I ONLY ARRIVALS As of October 2003 US West: 219,912 Up 7.1% (57% total) US East: 77,511 Up 9.3% (26% total) Japan: 2,336 Up 3.2% (5% total) Canada: 5,181 Up 29.5% (5% total)
5	KAUA`I ARRIVALS January - June 2003 US West Visitors: 47.4% US East Visitors: 36.4%
6	KAUA`I What Visitors Thought Here are the survey results from SMS Research
7	Kaua‘i Visitors Survey 2003 Peak Period Prepared for Kaua‘i Visitors Bureau October, 2003
8	Trends for Overall Satisfaction Rating Highest Level In Recent Years
9	Likelihood to Recommend Kaua‘i Higher than any previous surveys
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12	Age of Kaua‘i Visitors Repeat vs First Time
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15	Trends for Planning Information Sources
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17	Advance Planning for This Trip
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20	Trends for Internet Use
21	Trends for Internet Use
22	RESPONSE TO ADVERTISING as of September 2003 2003 77,461 Up 12.2% 2002 69,064 Up 4.8% 2001 65,947
23	OTHER INITIATIVES Expedia.com Expedia online Kaua`i specific promotional efforts One year promotion, scheduled in 4 segments Each segment occurred 2 months prior to traditional needs period Banner ads and hot links on targeted Hawai`i vacation related pages
24	"OTHER INITIATIVES" OTHER INITIATIVES Expedia.com
25	OTHER INITIATIVES Expedia.com
26	OTHER INITIATIVES Expedia.com Results – 104% increase 2003 Expedia Y-T-D: 70,023 Room Nights 2002 Expedia Y-T-D: 34,356 Room Nights
27	OTHER INITIATIVES The Knot The Knot – Hawai`i Wedding Guide Special Hawai`i edit specifically for weddings Sent through online inquiries to bridal parties who request Hawai`i information in 2004 All lead fulfillment handled by The Knot Minimum guaranteed distribution 150,000 units
28	The Knot
29	RECOGNITION AWARDS 2003 Travel & Leisure
30	RECOGNITION AWARD 2003 Conde Nast
31	Primary Media Objectives
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37	Weddings/ Honeymoons
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