American Automobile Association; a nationwide organization that provides members with services that include travel agencies, highway services, legal services and travel and automobile insurance. www.aaa.com

American Society of Association Executives; known as the “association of associations,” the society is dedicated to advancing the value of voluntary associations to society and supporting the professionalism of the individuals who lead them.  HVCB hosted an ASAE convention in August 2003. www.asaenet.org

ASTA

American Society of Travel Agents; the world's largest association of travel professionals. They are the leading advocate for travel agents, the travel industry and the traveling public. HVCB hosted an ASTA convention in November 2002. www.astanet.com

HVCB E-Marketing Programs, Newsletters, and Communication tools available to Standard businesss-level Members (Plumeria/Hibiscus) or above (fee based). http://www.hvcb.org/membership/enhance.html

B&B

Bed and breakfast accommodation.

A large scale, short time period promotional plan

Bureau

see “CVB.”

Certified Association Sales Executive; Certified by PCMA

Corporate Meetings and Incentives; In Hawaii, smaller meetings usually held on hotel properties and off-site of the Hawaii Convention Center. Generally interchangeable with MCI.

Password protected calendar listing various CMI bookings available to Convention Level Members (Ilima) and above.

Certification in Meeting Management; Certified by MPI

Certified Meeting Professional; Certified by MPI

Chamber of Commerce of Hawaii

Certified Travel Associate; Certified by the Travel Institute

Certified Travel Counselor; Certified by the Travel Institute

CVB

Convention and Visitors Bureau; These organizations are local tourism marketing organizations specializing in developing conventions, meetings, conferences and visitations to a city, county or region.

Convention and visitor bureaus are not-for-profit organizations charged with representing a specific destination and helping the long-term development of communities through a travel and tourism strategy. CVBs are usually membership organizations bringing together businesses that rely on tourism and meetings for revenue.

For visitors, CVBs are like a key to the city. As an unbiased resource, CVBs can serve as a broker or an official point of contact for convention and meeting planners, tour operators and visitors. They assist planners with meeting preparation and encourage business travelers and visitors alike to visit local historic, cultural and recreational sites.

A list of various consumer-based events occurring throughout the Islands of Aloha found on the gohawaii.com website.

Used to describe a very large convention which will need numerous hotels to house the delegates and will use the convention center.

The CMI team in conjunction with members work toward securing meeting and incentive business to Hawaii by hosting and introducing various meeting planners and other clients to cultural, sporting and dining events throughout Hawaii.

Used by the CVB to refer to leisure travelers.

Used by the CVB to refer to its vacation planning Web site. www.gohawaii.com

Advertising funded by two or more destinations and/or suppliers.

Marketing programs involving two or more participating companies, institutions or organizations.

An independent firm or organization which works with a tourism office by providing cash or in-kind contributions to expand the marketing impact of the tourism office's program.

Each diner at a restaurant.

Department of Business, Economic Development and Tourism; State agency focused on engaging and partnering with the business community to create new opportunities and synergies to help business succeed in Hawaii and in the World. http://www2.hawaii.gov/dbedt/index.cfm

Destination Marketing Association International; formerly known as International Association of Convention and Visitors Bureaus (IACVB). DMAI is a trade association whose mission is to enhance the professionalism, effectiveness and image of destination management organizations worldwide. www.iacvb.org

Destination management company; generally provides complete onsite management of meetings and conventions.

Marketing a city, state, country, area or region to consumers and trade.

Local tourism marketing organizations, such as convention and visitors bureaus or chambers of commerce.

E-xpressly for Travel Professionals (monthly Travel Agent e-newsletter)

An educational meeting which helps facilitate networking and educational opportunities specific to a destination

Touring HVCB Marketing program targets the North American market, sponsorship packages available to members

Free Independent Travel; Individual travel in which a tour operator has previously arranged blocks of rooms at various destinations in advance for use by individual travelers. These travelers travel independently, not in a group, usually by rental car or public transportation.

Familiarization Tour; a free or reduced-rate travel program to educate travel sellers about certain destinations in order to stimulate the sale of travel to that destination. By seeing the destinations where they are sending travelers, the travel trade is better prepared to answer customer questions and promote travel to the location.

Frequency

The number of times an advertisement appears during a given campaign.

Servicing consumers and trade who request information as a result of advertising or promotional programs. Service often includes an 800 number, sales staff and distribution of materials.

Global Distribution System; computer reservation systems which have international communication abilities.

Negotiated hotel rate for convention, trade show, meeting, tour or incentive group.

Hawaii Convention Center

Hawaii Destination Specialist; Completed Ke Kula O Hawaii Program and Certified by HVCB

Hawaii Tourism Authority, Established in 1998, HTA's primary responsibilities is to oversee the efforts to market and promote Hawaii to the world in both the leisure and business segments. http://www.hawaii.gov/tourism/

HVCB’s Corporate website

Web tool for HDS

Travel Agents who qualify as Hawaii Destination Specialists (HDS) have exclusive access to the Hawaii Value Passport, which offers consumers various promotional offers from member businesses for use during their stay in Hawaii.

Hibiscus

see Member Levels; Hawaii’s State Flower (yellow)

see DMAI

ICTA/ACTA

The Travel Institute; http://www.thetravelinstitute.com

Information Distribution Service; added-value service for sending your company's event notice, marketing pieces, or invitations via fax and/or electronic broadcast, or receive printed labels for traditional direct mail out to other HVCB members. Open to Business Level (Hibiscus) and above. Also known as Member Distribution Service.

IOAX

Islands of Aloha Express (monthly consumer e-newsletter)

Incentive Travel & Meetings Executives, now known as the Motivation Show

see Member Levels; also, the island of Oahu’s flower

The official Travel Guide of HVCB, targeting consumers

Targeting Travel Professionals, Hawaii’s most complete directory to the Hawaii travel product.

An extension of HVCB Corporate, each island chapter markets a specific island destination globally. Our Island Chapters include the Kauai Visitors Bureau (KVB); Oahu Visitors Bureau (OVB); Maui Visitors Bureau (MVB) – which also represents the Molokai Visitors Association (MVA) and the Lanai Visitors Bureau (LVB); and Big Island Visitors Bureau (BIVB).

Kauai Visitors Bureau, an Island Chapter of HVCB

Monthly Membership Newsletter

“The School of Hawaii” Program for Hawaii Destination Specialists.  Run by the Travel Trade Department.

HTA’s Tourism Strategic Plan (TSP)

Established by HVCB in 1991, this awards program recognizes individuals, associations and members of the business community for their efforts in preserving and perpetuating the Hawaiian Culture. As of 2005, program transferred to HTA.

Comprehensive material about Hawaii in video/film, still images, descriptive copy, music and other useful multi-media formats.

Community Leaders with national and organizations ties, partner with HVCB to serve as Hawaiian “Ambassadors” in the pursuit, analysis, and booking of meetings and conventions that best benefit Hawaii.

see Member Levels; also Hawaii’s Official State Tree

Lead Generation Services; an added-value service (fee based) that disseminates leads for a specific niche market. [available to Plumeria/Hibiscus (Standard Business Level) and above]

Destination Lanai, an Island Chapter of HVCB

Meetings, Conventions, and Incentives; In Hawaii, usually meetings using the Hawaii Convention Center. Generally interchangeable with CMI.

MMA

Major Marketing Area; i.e. North America, CMI

Member Online Update; Online tool in which members are able to update their registered company’s Marketing and Administrative Content http://www.hvcb.org/memberupdate/login.asp; formerly known as the Member Online Portal (MOP) and Partner Online Portal (POP).

Meeting Professionals International; the largest association for the meeting profession. MPI empowers meeting professionals to increase their strategic value through education, clearly defined career pathways, and business growth opportunities.  HVCB hosted an MPI convention in January 2002. www.mpiweb.org

Meeting Planners Guide; publication designed for use by meeting planners, spotlights HVCB embers who provide meeting facilities, accommodations and services in Hawaii.

Molokai Visitors Association, an Island Chapter of HVCB

Maui Visitors Bureau, represents Maui County (Maui, Molokai, & Lanai), an Island Chapter of HVCB

see Member Levels; fragrant leaf used in lei symbolizing strong bonds

see Blitz

HVCB’s meetings and conventions website; used as a resource for meeting planners interested in holding a meeting in Hawaii

Kukui – Entry to Business level, receives gohawaii.com website link & listing; Plumeria – Standard Business level open to small accommodations, receives gohawaii.com link & listing, HVCB and Island Chapter publication listings where applicable and may participate in HVCB added-value services; Hibiscus – Standard Business level (receives same benefits as Plumeria); Ilima – Convention Level I, receives benefits of Hibiscus as well as a link on the meethawaii.com site and the password for the online CMI Calendar; Ilima Nui – Convention Level II, receives benefits of Ilima as well as a listing in our printed Meeting Planners Guide; Maile – Corporate Membership for associations, corporations, hotel chains and retail stores who operate statewide in Hawaii with more than one location.

NTW

National Tourism Week; an annual observance traditionally held the first or second week in May in which the economic importance of the travel and tourism industry is highlighted.  an opportunity to celebrate and renew our appreciation for the natural, cultural and historic treasures of our nation.

PCMA

Professional Convention Management Association; nonprofit international association of professionals in the meetings industry whose mission is to deliver breakthrough education and promote the value of professional convention management. Hawaii hosted a PCMA convention in January 2005. www.pcma.org

PowWow

International Pow Wow is the travel industry's premier international marketplace and is the largest generator of Visit USA travel. Business Level Members may participate in the HVCB Hawaii booth by contacting our CMI department.

The standard published rate for a room in a hotel, or resort; also known as the walk-in rate; not a discounted rate.

SATW

Society of American Travel Writers; non-profit professional association whose purpose is to promote responsible journalism, provide professional support and development for its members and encourage the conservation and preservation of travel resources worldwide.  www.satw.org

Society of Incentive & Travel Executives; not-for-profit, professional association devoted to the pursuit of excellence in incentives.

Refers to the segment of the meetings market which includes social, military, education, religious or fraternal groups or associations.

Marketer and Manager of The Hawaii Convention Center (HCC)

Program to assist groups traveling outside Hawaii share the Aloha Spirit!  This website (www.sharingaloha.com) assists groups in  sharing travel plans and perhaps along the way find opportunities for us to help one another when we travel outside the Islands and Share Aloha!

The rate season between high season and low season when demand is average and the travel product will not produce the highest price, but does not need a deep discount to generate traffic.

A tour of a property, venue or facility.  The CVB uses this to generally refer to visits by meeting planners to area hotels and attractions.

The actual provider of a travel product such as the hotel, airline, cruise ship, car rental agency, etc.; not the travel agent or tour operator selling the product.

Transient Accommodations Tax (TAT), Hawaii’s Hotel tax (7.25%); 37.9% of the total revenue from the TAT is earmarked to create a Tourism Special Fund for tourism-related activities. This fund is estimated to be approximately $60 million annually.

Travel Industry Association of America; the Washington, D.C.-based association that represents and speaks for the common interests and concerns of all components of the U.S. travel industry. www.tia.org

TIU

Tourism Industry Update, a bi-weekly e-newsletter produced by our Market Trends Department highlighting tourism trends, visitor statistics and changes in market conditions.

A company that negotiates discount rates, packages travel products, subcontracts their performance, prints brochures and markets these travel products through travel agents or directly to the general public.

Trade shows differ from conventions in that they have exhibit space that provides product exhibition and sales opportunities for suppliers, as well as information gathering and buying opportunities for customers.

A person qualified to advise and arrange travel needs for the traveling public, representing all travel suppliers worldwide.

Negotiate airfares with airlines and sell them to retail and corporate travel agents.

Travel Trade

Travel Trade encompasses tour & cruise wholesalers, travel agents/ agencies, and travel media.  HVCB maintains ongoing communications, training and education as well as cooperative marketing programs and events designed to reinforce our overall initiatives for Hawaii statewide throughout the US and Canada.

World Tourism Organization; a specialized agency of the United Nations, is the leading international organization in the field of tourism. It serves as a global forum for tourism policy issues and practical source of tourism know-how. www.world-tourism.org

A company that usually packages travel products, prints brochures, markets these packages through travel agents.

Is the international travel industry's premier business-to-business forum with over 5,000 leading suppliers and 44,000 industry professionals from over 190 countries present. www.worldtravelmarket.com.uk