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consumer e-response - program overview


As you may or may not know, consumers are able to request an island vacation planner or subscribe to any one of our e-newsletters via GoHawaii.com. To increase exposure of each island as well as to pique the consumer’s interest

at the time of the information request, the Consumer E-Response Program has been created. This program is designed to (1) encourage a destination decision and (2) encourage higher per person per day expenditures.


Our members will have an opportunity to advertise in the customized, automated email that is generated in response to the consumer’s completed online form, which is a part of the information request process.

CER - Air/Room/Car Insertion Order Form
CER - Activities/Attractions Insertion Order Form

CER - Travel Professionals Insertion Order Form

Downloadable Program Overview

Air/Room/Car Ad Packages

RATE: $400.00 per ad, per quarter

Availability (as of 9/4/2009)

Air/Room/Car
  Price 
Island
Status
4th Quarter
$400.00
Big Island
OPEN 
4th Quarter
$400.00
Kauai
OPEN 
4th Quarter
$400.00
Maui
OPEN 

Ad Specifications:

Company Logo - 114x60 pixels in JPG format

Headline - 45 Characters, including spaces

Body - 120 Characters, including spaces

Link - All links will read "Click Here"

1st Quarter 2009
Commitment Date
10/12
Materials Due
11/24
Email Blast Begins
1/8
-

2nd Quarter 2009

Commitment Date
11/7
Materials Due
2/23
Email Blast Begins
4/8
-

3rd Quarter 2009

Commitment Date
3/6
Materials Due
5/25
Email Blast Begins
7/8
-

4th Quarter 2009

Commitment Date
6/5
Materials Due
8/24
Email Blast Begins
10/7


Activities/Attractions Ad Packages

RATE: $200.00 per ad, per quarter

Availability (as of 6/1/2009)

Attractions/Activities
  Price 
Island
Status
4th Quarter
$200.00
Big Island
OPEN 
4th Quarter
$200.00
Kauai
OPEN 
4th Quarter
$200.00
Oahu
OPEN 
4th Quarter
$200.00
Maui
OPEN 

Ad Specifications:

Company Logo - 114x60 pixels in JPG format

Headline - 45 Characters, including spaces

Body - 120 Characters, including spaces

Link - All links will read "Click Here"

1st Quarter 2009
Commitment Date
10/12
Materials Due
11/24
Email Blast Begins
1/8
-

2nd Quarter 2009

Commitment Date
11/7
Materials Due
2/23
Email Blast Begins
4/8
-

3rd Quarter 2009

Commitment Date
3/6
Materials Due
5/25
Email Blast Begins
7/8
-

4th Quarter 2009

Commitment Date
6/5
Materials Due
8/24
Email Blast Begins
10/7

Travel Professional Ad Packages

RATE: $400.00 per ad, per quarter

Availability (as of 6/1/2009)

Travel Pro
  Price
Status
4th Quarter
$400.00
OPEN 

Ad Specifications:

Company Logo - 114x60 pixels in JPG format

Headline - 45 Characters, including spaces

Body - 120 Characters, including spaces

Link - All links will read "Click Here"

1st Quarter 2009
Commitment Date
10/12
Materials Due
11/24
Email Blast Begins
1/8
-

2nd Quarter 2009

Commitment Date
11/7
Materials Due
2/23
Email Blast Begins
4/8
-

3rd Quarter 2009

Commitment Date
3/6
Materials Due
5/25
Email Blast Begins
7/8
-

4th Quarter 2009

Commitment Date
6/5
Materials Due
8/24
Email Blast Begins
10/7

Note: Cancellation Policy

Prior to the running of the monthly advertisement, advertiser may cancel the campaign with 90 days advance written notification without penalty.  Failure to notify cancellation of insertion will be required to pay the full price for the insertion.

 

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