The E-xpressly for Travel Professionals (EXTP) e-newsletter is sent to an average of 55,000 travel agents each month. The goal of this newsletter is to educate travel sellers and suppliers of promotions, specials, and travel trends to improve their sales and knowledge of Hawaii.
Please click here to view available 2007 EXTP ads.
Listed below are 2007 rates and advertising deadlines:
Large Ad (Includes Main Page and Landing Page)
(4) per month
Rate: $750.00 per listing, per month
Main Page Specifications
· Company Logo (100x67 pixels in JPG format)
· Special Offer Headline (45 characters, includes spaces)*
· Body with call to action
(90 characters, w/spaces – no bold, italicized or ALL CAP text)
· Link ( no bold, italicized or ALL CAP text – All Links will read “Click here”)
Landing Page Specifications
· Scenic or action photo (450x300 pixels in JPG format)
· Special Offer Headline (same as main page special offer)*
· Body with call to action
(1,000 characters, w/spaces – no bold, italicized or ALL CAP text)
· Link (same as main page link)
Small Ad
(8) per month
Rate: $350.00 per listing, per month
Specifications
· Company Logo (100x67 pixels in JPG format)
· Special Offer Headline (45 characters, includes spaces)*
· Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)
*To ensure the EXTP continues to be perceived as a valuable sales tool ALL ads
MUST include a value offer to travel professionals (i.e. special booking offer, info
on new product or promotion, 5th night free programs, reward program)
Advertising Schedule
2007 |
JAN |
FEB |
MAR |
APR |
Commitment Date |
F 12/1
|
F 12/29
|
F 1/26
|
F 3/2
|
Materials Due |
F 12/8 |
F 1/5 |
F 2/2 |
F 3/9 |
Email Blast |
Th 1/11 |
Th 2/8 |
Th 3/8 |
Th 4/12 |
|
|
|
|
|
2007 |
MAY |
JUN |
JUL |
AUG |
Commitment Date |
F 3/30
|
F 5/4
|
F 6/1
|
F 6/29
|
Materials Due |
F 4/6 |
F 5/11 |
F 6/8 |
F 7/6 |
Email Blast |
Th 5/10 |
Th 6/14 |
Th 7/12 |
Th 8/9 |
2007 |
SEP |
OCT |
NOV |
DEC |
Commitment Date |
F 8/3
|
F 8/31 |
F 9/28 |
F 11/2 |
Materials Due |
T 9/13 |
T 9/13 |
F 10/5 |
F11/9 |
Email Blast |
M 9/24 |
Th 10/25 |
W 11/21 |
W 12/20 |
All materials for the EXTP can be sent via e-mail to extp@hvcb.org by the specified due date. Reminder e-mails and additional instructions will be sent out to all confirmed 2007 advertisers.
All large ads must submit a logo and picture along with their submission. All small ads must submit a logo. Please send in an original logo and/or picture in JPG format for quality assurance. All images submitted will be resized to the specific size by HVCB's Online Marketing Department and used through out the year.
If you have any additional questions please e-mail extp@hvcb.org.
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