Hawaii Island Special Offers Online Campaign

Posted on June 24, 2014

Aloha,

As part of our Fall 2014 online campaign, Hawaii, the Big Island will be placing banner ads that point visitors to a Hawaii Island Special Offers page featuring partner offers with direct links to your website. You have an opportunity to promote your company’s offer for FREE.

Please send your Fall offers to June Kaneshiro at MVNP (jkaneshiro@mvnp.com) by Tuesday, July 15, 2014. Please include:

  • Company Name
  • Subhead
  • Offer Copy (50 words, including website or phone number for reservations or more information, and book by or offer end date). If you prefer to re-use or refresh your offer and image currently listed on the Special Offers page (gohawaii.com/hawaii-island/special-offers), please advise June and forward any revisions, such as a change to the offer expiration date.
  • URL (that links to your offer or booking page)*
  • Image (90 x 68 px)

We look forward to receiving your offer by Tuesday, July 15.

Mahalo,

Ross Birch
Executive Director

Note: We reserve the right to select and edit any and all submissions.

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Retreat Center Accommodations – 50% Off

Posted on June 5, 2014

kalani_smDiscover the magic of Kalani! We are offering 50% off our lodge rooms with private bath, if you mention code HVCB14.

Kalani is Hawaii’s largest retreat center, one of the best-loved centers in the world for more than 35 years. Visitors from around the world come for our personal and group yoga retreats and our colorful mix of performing arts, nature, adventure, and diverse programming. Life is exuberant on Kalani’s 120 acres of organic agriculture, preserved heritage, and retreat accommodations. Exuberant in fiery lava, invigorating ocean, tropical foliage, and exuberant too with people celebrating the spirit of aloha.

Visit our tropical conservation coast and center yourself at the haven Shiva Rea calls “one of the most potent and nurturing retreat centers in the world.” Join us for one of our world-class retreats, wellness packages, or an adventurous getaway. By staying with us, you also make a difference – as a 501c3, all proceeds support education, recreation, and Hawaiian culture preservation on Hawaii Island.

Offer subject to availability. Must complete stay by December 15th, 2014. Certain conditions may apply.

Contact reservations@kalani.com.

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Hawaii Island Kamaaina Special Offers

Posted on May 9, 2014

Aloha,

We are pleased to share that BIVB is partnering with KITV4 on a kamaaina campaign May – June 2014. The campaign includes commercials that will air May 27 – June 30; digital components including :15 pre-roll and banner ads; and a promotional contest that will run for 5 weeks with KITV4 and MeTV-produced spots and weekly Facebook posts.

All advertising for this campaign will point to a Kamaaina Special Offers landing page with copy/links provided by your company. Listing your offer/link is free.

Please send your kamaaina offers to June Kaneshiro at MVNP (jkaneshiro@mvnp.com) by Thursday, May 15, 2014. Please include:

  • Company Name
  • Subhead
  • Offer Copy (50 words)*
  • Book by or Offer end Date
  • URL (that links to your offer)*
  • Image (that links to your offer), 90 x 68 px

We look forward to receiving your offer soon!

Mahalo,

Ross Birch
Executive Director

*We understand that some of you may prefer not to “publish” your kamaaina offers. In those instances, feel free to provide copy and a call-to-action reservations number/email address.

Note: We reserve the right to select and edit any and all submissions.

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Big Island Visitors Bureau Newsletter July 2013

Posted on July 19, 2013

ross_birchAloha,

As my transition to the helm of the Big Island Visitors Bureau (BIVB) began in April, we had already received reports that there would be a reduction in airline seats to Hawaii Island. Soon after, the Department of Business, Economic Development, and Tourism (DBEDT) reduced its projections for total visitor arrival growth to the Hawaiian Islands. As anticipated, DBEDT primarily attributed this to the reduction in air seats from the U.S. Mainland to Hawaii.

It was clear we needed to make some adjustments to our marketing strategy. BIVB was already making headway in key West Coast markets and continued that push. I believe this adjustment drove more demand for the destination and ultimately helped bolster our visitor numbers in May.

As such, I was pleased to see the Hawaii Tourism Authority’s (HTA) May statistics revealed year-over-year growth for Hawaii Island in both arrivals and daily spending. Arrivals increased by 4.4% to 109,022 visitors to Hawaii Island. Additionally, daily spending grew by 15.2% to $179 per person, which contributed to an increase of 17.4% in total visitor expenditures to $125.6 million for Hawaii Island. Our foresight and planning earlier this year paid off and we hope to continue the push for strong numbers.

I would like to thank the Hawaii Island partners and stakeholders for your continued support. We have an exciting remainder of the year ahead of us.

Mahalo,

Ross Birch
Executive Director

Follow Google Trekker on Hawaii Island

BIVB is proud that Hawaii Island is the launching point for the Google Maps’ first-of-its-kind partnership with HVCB, which is using Google’s Street View Trekker equipment to map the interior of the Hawaiian Islands. The Google Trekker is capturing 360-degree images of Hawaii Island’s inspiring Na Ala Hele hiking trails in the first phase of the project. Hawaii Forest and Trail, enlisted to help HVCB map more than 20 public access trails on Hawaii Island, is tracking its progress on its blog. HVCB will also be sharing updates on its So Much More Hawaii Blog. At the same time, BIVB will be sharing those updates on its social media channels and will be looking for opportunities to share the experience with visiting media. For more information, view the HVCB press release on the partnership.

Individual Media Visits

The BIVB News Bureau continues to qualify and provide travel assistance to targeted media. The following writers and bloggers recently visited or will be traveling to Hawaii Island to gather destination and partner information, story angles and content that will be shared with their readers and viewers via upcoming editorial coverage.

  • LiLing Pang/Trekaroo.com – July 3-7
  • Eric Lindberg/AAA Encompass – August 15-19

In the News

Hawaii Island has recently been featured in some of the top consumer and meetings trade media as a result of BIVB’s media outreach and assistance. Here are a few links to generated coverage:

Public Relations

Satellite Media Tour – “Last Minute Summer Travel” with Emily Kaufman

BIVB partnered with travel expert Emily Kaufman to participate in a satellite media tour on July 2 focused on “Last Minute Summer Travel.” Emily promoted Hawaii, the Big Island as an easily accessible, family-friendly destination offering great values and inspiring opportunities for adventure travelers. To date, the interview has aired in more than 200 markets from Washington, D.C. to San Diego, California and reached a total broadcast audience of approximately 8.2 million. View a clip from one of the live interviews for ABC15 in Phoenix, Arizona.

VirtualTourist – 8th Wonder of the World Contest

BIVB entered Hawaii Island’s Puuhonua o Honaunau National Historic Park in the “8th Wonder of the World” social media contest. Voting is just a click away as no registration is required. The contest is open from now until September 30, so you can vote for the Hawaii Island sacred park once a day! The winning entry will be featured on VirtualTourist’s website and Facebook page. For more information and to vote, visit www.virtualtourist.com/8thwonder.

Media Blitz to New York City
In September, BIVB will be conducting a media blitz to the New York City area. BIVB is welcoming up to three partners to participate in the trip (only one representative per partner will be allowed). During the blitz, the Hawaii delegation, including one BIVB public relations representative, will have the opportunity to discuss Hawaii Island story ideas with top national and regional broadcast, print and online media. Media blitzes are one of the most effective ways to communicate our destination brand with influential media contacts. More information and the call for participants will be available soon.

Leisure Sales

The BIVB sales team has been busy keeping Hawaii Island top of mind amongst travel suppliers in key markets, in addition to working on new initiatives to build bookings for the destination. Following are the major events and initiatives BIVB participated in recently:

Vacation.com’s 15th International Conference and Tradeshow:

From June 13-14, BIVB and the Island Chapters participated in the International Conference and Tradeshow in Orlando, Florida. With a record high attendance of 1,300 travel agents, great interest was shown in Hawaii and cruise ship market opportunities. In addition, meetings and supplier seminars provided valuable insight and networking. Vacation.com’s 2014 International Conference and Tradeshow will be held in Las Vegas.

NACTA Training:
On June 17, BIVB and fellow island chapters gave an educational presentation to the South Florida Chapter of the National Association of Career Travel Agents in Ft. Lauderdale, Florida. The NACTA staff is involved in pushing Hawaii tours with top-level leaders based in Florida. The training was a great opportunity to push online Hawaii destination resources. Overall, BIVB learned that NACTA agents are seeing more Hawaii vacations originating from Florida as visitors seek alternatives to the Caribbean.

BIVB Webinar:

On June 27, about 90 U.S. retail travel agents attended BIVB’s webinar, “Discovering Outdoor Adventures on Hawaii Island.” The webinar featured various land adventures available to our visitors from ziplining to hiking. Hawaii Forest & Trail provided additional information on ecotourism, science and astronomy. The webinar database will be used for future marketing and educational initiatives.

International Leisure Sales

Hawaii Tourism Japan & Island Chapter Sales Blitz:

From June 24 to 28, BIVB and the Island Chapters traveled to Tokyo, Nagoya and Osaka to meet with major wholesale companies’ pre-planning divisions. Blitz meetings took place with JTB World Vacations, Jalpak, HIS, Hankyu, R&C, and ANA Sales in each city as well as with OHPC, HPCE, JATA and Rakuten. Discussions took place on how to better market the Hawaiian Islands and create a higher demand for the destination. The Island Chapters will return in June 2014 along with a MICE island sales blitz in April 2014.

2013 Sales Calendar of Events

  • July 18: Leisure Travel Agents – Virtuoso Webinar
  • Aug. 12-14: NTA Hawaii Island Pre Fam
  • Aug. 14-18: NTA CONTACT 2013 – Hawaii Island
  • Aug 18-20: NACTA Post CONTACT 2013 Hawaii Island Fam
  • Aug 22-23: HTA Annual Tourism Conference – Honolulu
  • Aug 26-30: Apple Vacations Travel Agent Fam
  • Aug. 31-Sept. 2: Hawaii Tourism Europe’s Product Managers Fam
  • Sept. 16-18: Successful Meetings – Maui
  • Sept. 18-20: Successful Meetings Post Fam
  • Sept. 29-Oct. 9: Aloha Up N Over (Europe)
  • Oct. 11: Leisure Travel Agents – BIVB Mailpound Webinar
  • Oct. 15-17: IMEX (Las Vegas)
  • Oct. 30-Nov 4: NorCal ASTA2013 Hawaii Product Conference & Fam
  • Nov. 29-Dec. 6: Hawaii Island Destination Specialist Program
  • Nov. 1-3: Meeting Focus LIVE Hawaii Island Fam
  • Nov. 3-6: Meeting Focus Live! Hawaii
  • Nov. 13: PAICE – New Zealand
  • Nov. 14-16: Signature Travel 2013 Conference – Las Vegas
  • Nov. 17-29: FICP
  • Dec. 1-4: Hawaii Travel Exchange (Kauai)
  • Dec 4-7: Hawaii Travel Exchange Hawaii Island Post Fam

Social Media

Aloha Friday Facebook Chat

Wendi Vasconcellos, director of sales for Aston Hotels & Resorts on Hawaii Island, was our featured destination expert during BIVB’s live Facebook Chat on Friday, July 12. The chat, moderated by BIVB’s public relations team, takes place the second Friday of each month on the BIVB’s Facebook page. The team also takes questions and shares insights via Twitter using hashtag #hawaiichat. Click here to see the archive, which serves as a great resource for our visitors.

Our next Facebook chat on August 9 from 10:00 to 11:00 a.m. HST will feature Paradise Helicopter’s Rob Payesco. We encourage all partners to join in the conversation!

Consumer Calendar of Events

A great online resource for planning upcoming visits and a look at what’s ahead, click here for BIVB’s ongoing calendar of events.

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Hawaii Island Fall 2013 Special Offers Request

Posted on July 3, 2013

As part of our online promotions, the Big Island Visitors Bureau is placing banner ads pointing visitors to a Hawaii Island Special Offers page featuring member offers with direct links to your website.  You have an opportunity to promote your company’s offer for FREE during this promotion which runs August 1 through October 31, 2013.

Just send the following information by Thursday, July 18, 2013 to Marlene Teramae: mteramae@mvnp.com.

  • Company Name
  • Subhead
  • Offer Copy (50 words)
  • URL – that links to offer
  • Image (90×68 px)

If you’d like to use the same copy, URL and image from your Spring 2013 offer, please indicate this in your email to mteramae@mvnp.com.

Note:  We reserve the right to select and edit any and all submissions.

We look forward to receiving your offer by July 18th!

Mahalo,
Ross Birch
Executive Director

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BIVB Newsletter May 2013

Posted on June 3, 2013

georgeAloha kakou!

If someone told be back in 1966 when I was a teenage bellman at the Naniloa Hotel in Hilo that I would one day be retiring as the leader in promoting my hometown and the best island destination in the world, I wouldn’t have believed it. Looking back on my career, I can honestly say I had the time of my life and leave the Big Island Visitors Bureau (BIVB) proudly knowing we did some fantastic work for the island during my
24 years here.

I joined the BIVB in 1989 as director of sales and marketing and had the honor of becoming executive director in 2000. As a team, we partnered with the Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau to bring the airlines back to Hawaii Island, helped build the cruise ship industry, and worked closely with the mayor and County of Hawaii to ensure they understood the importance of tourism to our island home. There isn’t enough space to list all of our accomplishments.

While this resulted in millions of satisfied travelers visiting Hawaii Island and pumping billions of dollars into our local economy, it also meant our residents had jobs and were able to live the American dream of prosperity. We worked hard to provide employment opportunities and make a difference in our communities through tourism.

There are many mentors, colleagues, friends, and family members I’d like to thank dearly for my success and they know who they are. Without the support of all of you, our industry partners, none of this would have been possible. I’ve always believed in surrounding myself with smart, passionate, thoughtful and resourceful people and that was truly one of the best decisions I made.

I also couldn’t be prouder to see Ross Birch succeed me as executive director. Most people know him as a “golf guy,” but I can assure you he has a great business sense, impressive track record of accomplishments himself, and knows Hawaii Island inside and out. He will do great things for our island and I leave with a happy heart knowing that he’s taking the lead.

What’s next for me? Hopefully spending more time in the great outdoors birdwatching, hiking, and stand up paddleboarding. Spend more time with my three kids and wife, Angie, who have made tremendous sacrifices and supported me every step of the way. And I also plan to do a little consulting work to keep busy and in touch with the visitor industry.

If there are any words of advice I may impart – have a vision, be grounded and always remember who you are and where you came from, maintain your life balance, stay in touch with friends, and have a good conscious. I’ll see you around the Big Island!

Mahalo nui loa,

George Applegate
Executive Director

__________________________________________________________________________________________

Ross Birch Appointed BIVB Executive Director

Bringing with him 23 years of hospitality experience on Hawaii Island, Ross Birch has been named BIVB executive director. He will be responsible for overseeing our marketing and associated programs impacting the island’s visitor industry. Serving as the lead liaison between the island’s stakeholders and Hawaii Visitors and Convention Bureau (HVCB), he will also oversee the development of relationships with community leaders, government officials and visitor industry marketing partners.

Most recently, he was the general manager of Makalei Golf Club where he oversaw all facets of the club including marketing and operations of the 18-hole golf course and its facilities. Prior to that he was president of Hawaii Golf Connection, a group travel company that assists its members with getting to Hawaii Island. Birch also held positions as the director of golf sales and retail for Mauna Lani Resort and the head golf professional at Waikoloa Beach Resort. He has served on BIVB’s Board of Directors for 10 of the last 13 years, with four years spent on the Board’s Executive Committee as marketing committee chair, Board chair and immediate past chair.

Originally from Cedar Rapids, Iowa, Birch relocated to Hawaii Island in 1990. He is an active Class A Member of the PGA of America and serves on the marketing committee of the Kona-Kohala Chamber of Commerce. Birch and his wife, Tammie, reside in Honokaa and have three sons.

Notice of Intermittent Road Closure

The U.S. Army Corps of Engineers has scheduled an intermittent road closure on Kawaihae Road (Highway 19) between mile markers 58 and 59 that will occur from 8:30 a.m. to 3:00 p.m. on Monday, June 17. Please plan ahead for potential traffic delays during this time. Click here for the map and visit this link for more information.

Individual Media Visits

The BIVB News Bureau continues to qualify and provide travel assistance to targeted media. The following writers and production crews recently visited or will be traveling to Hawaii Island to gather destination and partner information, story angles and content that will be shared with their readers and viewers via upcoming editorial coverage.

  • Jimmy Im/Premier Traveler, May 15-19
  • ABC’s “Ocean Mysteries with Jeff Corwin,” May 30 – June 1
  • Shane Nelson/Travel Weekly, May 31 – June 3

In the News

Hawaii Island has recently been featured in some of the top consumer and trade media as a result of BIVB’s media outreach and assistance. Here are a few links to generated coverage:

Public Relations

TODAY Show Visits Hawaii Island

NBC’s TODAY show launched its Great American Adventure with a live broadcast on Oahu on Monday, May 20. Through the HVCB, a TODAY crew visited Hawaii Island on May 13 and filmed at Hawaii Volcanoes National Park. As part of the special Hawaii show, our destination was showcased in the “This is Hawaii” segment which introduced all of the islands and highlighted the state’s fire, earth, sky, and water attributes. Mahalo to Jessica Ferracane and Ranger Kupono in assisting with the production! Click here to watch the clip.

Village Burger featured on USA Today

BIVB’s PR team helped to promote Joe and Doris Lindner’s special visit to Village Burger on April 26. Upon arrival, Ross Birch and Village Burger’s Edwin Goto greeted the Lindner family, commemorating the end of their journey to try every burger listed on America’s “51 Great Burger Joints” featured by USA Today. The celebratory event was pitched to national media, resulting in a follow-up piece by Jayne Clark of USA Today. Click here to read the story.

Leisure Sales

The BIVB sales team has been busy keeping Hawaii Island top of mind amongst travel suppliers in key markets, in addition to working on new initiatives to build bookings for the destination. Following are the major events and initiatives BIVB participated in over the past two months:

Mailpound Hawaii Coffee Break Webinar

The Natural Wonders of Hawaii, the Big Island was the topic for a recent webinar featuring Hawaii Volcanoes National Park. The webinar attracted 100 travel agent participants who were educated on Hawaii Island’s brand, cultural and historical value, and visitor highlights.

HVCB East Coast Road Show Series

The road show took the BIVB to Washington DC, Philadelphia, New York, Boston, and Toronto where the team reached 500 retail travel agents during tradeshows and island presentations.

Outrigger Travel Agent Alii Weekend FAM

BIVB coordinated an on-island destination training program with the Outrigger Hawaii Specialist Program for 20 retail agents and staff.

Las Vegas Home Based Travel Agent Forum

An estimated 2,000 home based travel professionals and 250 travel suppliers were in attendance at the annual tradeshow and conference in Las Vegas. BIVB and the other Island Chapters conducted a three-hour Ke Kula O Hawaii Training, with 50 minutes dedicated to Hawaii Island, for 275 seminar attendees.

Prestige Travel & AAA Reservations Training

Following the Home Based Travel Agent Forum, the Island Chapters including BIVB leveraged their presence in Las Vegas to conduct additional training and presentations for Prestige Travel and AAA. In addition to hosting an agent training for representatives from the top Hawaii producing Las Vegas area travel agencies, the Hawaiian Islands participated in the Prestige Travel Hawaii Consumer Night, a trade show and presentation for 65 targeted Hawaii consumers. BIVB also trained approximately 40 reservations staff at the new AAA Las Vegas Call Center which services Northern California, Nevada, and Utah.

Hawaii Island Destination Specialist Program

In partnership with Blue Sky Tours, BIVB brought 20 travel agents and sales staff to Hawaii Island for a six-day program designed to showcase the diversity of the island and unique selling points.

International Leisure Sales

Hawaii Tourism Korea (HTK) Receptive Tour Operators FAM

BIVB welcomed 12 VIP receptive tour operators and Hawaii Tourism Korea staff members to Hawaii Island from April 2-5 in an effort to help them gain a better understanding of our destination’s sense of place as they develop their on-island programs and other marketing opportunities to promote travel to Hawaii, the Big Island and the rest of the Hawaiian Islands.

Hawaii Tourism Europe Scandinavia FAM

East and West Hawaii were featured on a recent FAM tour on April 20 for 10 tour operators from Scandinavia coordinated in partnership with Hawaii Tourism Europe. The tour operators, all first time visitors to Hawaii Island, enjoyed exploring both sides of the island including a visit to Hawaii Volcanoes National Park.

Meetings, Conventions & Incentive Sales

BIVB hosted a FAM Tour of Hawaii Island from April 11-13 for the Meet Hawaii team which included members from the Hawaii Convention Center and Brian Lynx, Vice President of Sales for the Hawaii Tourism Authority. The group conducted site tours of West Hawaii hotels including the Courtyard King Kamehameha’s Kona Beach Hotel, Royal Kona Resort, Sheraton Kona Resort & Spa at Keauhou Bay, Four Seasons Resort Hualalai, Hapuna Beach Prince Hotel, Mauna Kea Beach Hotel, Fairmont Orchid Hawaii, Mauna Lani Bay Hotel & Bungalows, Hilton Waikoloa Village and Waikoloa Beach Marriott Resort & Spa. BIVB also coordinated a tradeshow to showcase the island’s activity vendors and their products. Participants included Speedi Shuttle, Blue Hawaiian Helicopters, Ocean Sports, Island Breeze, Dolphin Quest, Mountain Thunder, Hawaii Island Retreat, Hawaii Forest & Trail, Hawaiian Legacy Hardwoods, Puako Makai Watch. The FAM concluded with an inspiring North Kohala adventure starting with a helicopter ride to Mokulani Kila (North Kohala) followed by a waterfalls hike.

The Optical Society (OSA) held two group programs on Hawaii Island in April including the Optics in the Life Sciences Congress April 14-18, 2013 with 275 attendees and Apirl 21-25, 2013 with 111 in attendance. Welcome banners graced our airport welcoming the group to our island along with welcome treats.

On May 22, the American Farm Bureau Federation took a day trip to the Island, the group’s only neighbor island stop during their visit to Oahu. The Hawaii Convention Center and BIVB teamed up to secure the American Farm Bureau Federation’s annual convention in 2019 for its 100th anniversary and is expected to bring between 6,000 to 8,000 attendees. Hawaii Island will likely receive pre or post agriculture visit extensions when the group arrives in 2019.

2013 Sales Calendar of Events

  • May 21-31: HTA Asia 4th Asia Travel Mission – Busan, Seoul, Qingdoa, Taipei
  • June 1-2: Sunset Magazine Celebration Weekend – Menlo Park, CA
  • June 8-12: Pow Wow – Las Vegas, NV
  • June 10-14: Vacation.Com International Conference – Orlando, FL
  • June 17: NACTA Hawaii Evening Travel Agent Training – Ft. Lauderdale, FL
  • June 24-28: HTJ Island Chapters Sales Blitz – Tokyo, Nagoya, Osaka
  • June 28: Leisure Travel Agents – BIVB Mailpound Webinar
  • July 18: Leisure Travel Agents – Virtuoso Webinar
  • July 22-26: BIVB Showcase / Wholesale Training – Canada
  • Aug. 12-14: NTA Hawaii Island Pre Fam
  • Aug. 14-18: NTA CONTACT 2013 – Hawaii Island
  • Aug. 19-23: HTA Tourism Conference – Honolulu
  • Sept. 16-18: Successful Meetings
  • Sept. 18-20: Successful Meetings Post Fam
  • Sept. tba: BIVB Showcase / Wholesale Training – US West
  • Sept. 29-Oct. 9: Aloha Up N Over
  • Oct. 11: Leisure Travel Agents – BIVB Mailpound Webinar
  • Oct. 15-17: IMEX
  • Oct. 30-Nov. 4: NorCal ASTA Hawaii Product Seminar – Hawaii Island
  • Nov. 29-Dec. 6: Hawaii Island Destination Specialist Program
  • Nov. 1-3: Meeting Focus LIVE Hawaii Island Fam
  • Nov. 3-6: Meeting Focus Live! Hawaii
  • Nov. 13: PAICE
  • Nov. 14-16: Signature Travel 2013 Conference – Las Vegas
  • Nov. 17-29: FICP
  • Dec. 1-7: Hawaii Travel Exchange (Kauai) / Post Fam (Hawaii Island)

Talk Story Around Hawaii Island

In May, BIVB conducted a “Talk Story” event with Casey Ballao of Hulihee Palace. This on-going Hawaii Island series provides stakeholders with educational information that will assist in promoting the destination.

Please mark your calendars for the next “Talk Story” events:

  • July 19: Julie Callahan, Volcano Arts Center
  • September 20: Kuulei Keakealani, Kaupulehua Interpretive Center at Kalaemano, Hualalai Resort

Social Media

Aloha Friday Facebook Chat

Hilo Hattie’s Hawaii Island Manager Randy Repp was our featured destination expert during BIVB’s live Facebook Chat on Friday, May 10. The chat, moderated by BIVB’s public relations team, takes place the second Friday of each month on the BIVB’s Facebook page. The team also takes questions and shares insights via Twitter using hashtag #hawaiichat. Click here to see the archive, which serves as a great resource for our visitors.

Our next Facebook chat on June 14 from 10:00-11:00 a.m. HST will feature Margo Mau Bunnell, sales and operations manager for Queens’ MarketPlace. We encourage all partners to join in the conversation and help share the story of Hawaii Island!

Consumer Calendar of Events
A great online resource for planning upcoming visits and a look at what’s ahead, click here for BIVB’s ongoing calendar of events.

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Big Island Visitors Bureau Newsletter April 2013

Posted on April 15, 2013

georgeAloha,
Hawaii Island continues to see steady growth in both visitor arrivals and spending, as reported by the Hawaii Tourism Authority (HTA) for the month of February, year over year.  During this time, arrivals increased 8.2% to 130,664 visitors. In addition, daily spending grew by 9.9% to $172 per person, which contributed to an increase of 12% in total visitor expenditures to $163.2 million.

HTA also announced its selection of 40 community-based projects statewide that will receive assistance in 2013 through its Natural Resources Program and Kukulu Ola – Living Hawaiian Cultural Program. These programs help enhance the overall visitor experience. Hawaii Island initiatives include Hawaii Ecotourism Association’s “Moving the HEA Certification Program Forward” to increase the use of best practices by marine tour operators, Hui Aloha Kiholo’s “Kiholo Bay Interpretive Center Enhancements”, Ka Ahahui o Ka Nahelehele’s “Ouli Park Management Planning and Development” at the gateway of Waimea, the creation of two interpretive signs at Pali o Kulani Scenic Point in Kau, University of Hawaii’s “Mitigating the Impacts of Stinging Ants at Hilo Beach parks and Panaewa Zoo”, Volcano Art Center’s “Volcano Rainforest Restoration & Education”, MAMo: Maoli Arts Month 2013, and Hula Enrichment Programming at Imiloa Astronomy Center. The complete list can be downloaded here.

Mahalo,

George Applegate
Executive Director

__________________________________________________________________________________________
Keck Week 2013
BIVB assisted HVCB to reach the meetings market by promoting the 20th anniversary of the W.M. Keck Observatory. Megan Rowe of MeetingsNet and Ian O’Neill of Discovery News were hosted from March 13 to 17. The journalists participated in several of the Keck Week 2013 events and also explored other MCI and tech-related assets and resources on Hawaii Island. As a result, the following stories have already been produced on Discovery News that position Hawaii Island and the state as a serious place for business:

Mahalo to the partners who took part in these visits including the W.M. Keck Observatory, University of Hawaii’s Institute for Astronomy, Hapuna Beach Prince Hotel, Waikoloa Beach Marriott Resort & Spa, and The Fairmont Orchid, Hawaii.

Individual Media Visits

The BIVB News Bureau continues to remain busy vetting and providing travel assistance to qualified media. The following writers recently visited or will be traveling to Hawaii Island to gather destination and partner information, story angles and content that will be shared with their readers via upcoming editorial coverage.

  • Jeff Wise/My Ford Magazine/Travel + Leisure, April 1-6
  • Michelle Hopkins/Glacier Media Network, April 21-24
  • Jimmy Im/BlackBook Magazine, May 15-19

In the News

 Hawaii Island has recently been featured in some of the top consumer and trade media as a result of BIVB’s media outreach and assistance. Here are a few links to generated coverage:

Leisure Sales

The BIVB sales team has been busy keeping Hawaii Island top of mind amongst travel suppliers in key markets, in addition to working on new initiatives to build bookings for the destination.

In March, BIVB partnered with All About Hawaii and conducted a presentation to 90 travel agents. BIVB showcased the unique aspects of Hawaii Island, provided destination updates and highlighted travel agent sales resources. In partnership with Travel Weekly, Hawaii Island was featured in an educational webinar in which 380 travel agents participated.

Public Relations 

Joe Lindner – 51 Great Burger Joints  

Over the past two years, Joe and Doris Lindner of Hilton Head Island, South Carolina have been on a mission to try every restaurant and burger highlighted on USA Today’s list of “51 Great Burger Joints” across America. The couple will be visiting Hawaii Island this month and plan to end their journey at Village Burger in Waimea, the last stop on their list. BIVB is celebrating the occasion with Chef/Owner Edwin Goto during an event on April 26 that will include special proclamations and island hospitality.

Talk Story Around Hawaii Island

On March 22, BIVB conducted a “Talk Story” event with Ranger Greg Cunningham who shared great information and led a cultural walk covering the three heiau: Puukohola, Mailekini, and Hale o Kapuni. Mahalo to The Fairmont Orchid, Hawaii Forest & Trail, Mauna Lani Bay Hotel & Bungalows, Outrigger Royal  Sea Cliff, Hilton Waikoloa Village and Hawaii Island Retreat for attending.

Please mark your calendars for the next “Talk Story” events:

  • May TBD: Casey Ballao, Hulihee Palace
  • July 19: Julie Callahan, Volcano Arts Center
  • September 20: Kuulei Keakealani, Kaupulehua Interpretive Center at Kalaemano, Hualalai Resort

Social Media

Aloha Friday Facebook Chat

Makalei Golf Club General Manager Ross Birch was our featured destination expert during BIVB’s live Facebook Chat on Friday, April 12. The chat, moderated by BIVB’s public relations team, takes place the second Friday of each month on the BIVB’s Facebook page. The team also takes questions and shares insights via Twitter using hashtag #hawaiichat. Click here to see the archive.

Our next Facebook chat on May 10 from 10:00-11:00 a.m. HST will feature Hilo Hattie. We encourage all partners to join in the conversation and help share the story of Hawaii Island!

BIVB Joins Pinterest
In addition to engaging on Facebook, Twitter and Instagram, BIVB has a new Pinterest page at http://pinterest.com/hithebigisland. Highly popular with women, the photo-sharing website and application has been growing since its inception in 2011. Pinterest’s visual boards are aspirational and commonly used to virtually showcase travel wishlists, plan upcoming events and seek DIY (do-it-yourself) home projects and recipes. Feel free to follow us so we can see and repin your Hawaii Island shots!   

Calendar of Events
A great online resource for planning upcoming visits and a look at what’s ahead, click here for BIVB’s ongoing calendar of events.

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BIVB What’s Sizzlin’ Newsletter October 2012

Posted on October 4, 2012

OCTOBER’S SIZZLIN NEWS FROM HAWAII, THE BIG ISLAND

Hawaii Island (October 1, 2012) -

In Hawaii, you know autumn has arrived when the whales are spotted, the surf is swelling, and well, the deals are sizzlin. Take a look at what’s happening on Hawaii Island this month with these new activities, developments and special offers.

ADVENTURES, ACTIVITIES & EVENTS

Kahaluu Beach Park, located in Kona, is Hawaii Island’s premier snorkeling and green sea turtle bay. This shallow, safe bay is also home to more than 100 species of reef fish and 400 year-old corals, and the Kahaluu Bay Education Center is making an effort to preserve the area’s natural resources. Visitors can do their part by renting high-quality snorkel gear or purchasing underwater cameras from the center’s on-site facility and all proceeds will go toward protecting the beautiful bay. Every 25th guest will receive a free turtle key chain; just mention promo code 2345. “Lefty,” their mascot turtle, thanks you! For more information, call (808) 640-1166 or “Like us” on www.facebook.com/kahaluubay.

Imiloa Astronomy Center is now home to the latest addition to the Sagan Planet Walk, which is now the largest exhibit in the world. A walking model of the solar system, the Sagan Planet Walk starts with the Sun station located in downtown Ithaca, New York to the dwarf planet Pluto located less than a mile away at the Sciencenter of Ithaca. The station representing Alpha Centauri, the star nearest to the Sun, was recently installed at Imiloa Astronomy Center to complete the world’s largest exhibit, measuring 5,000 miles from end to end. For more information, visit www.imiloahawaii.org or call (808) 969-9703.

Hawaii Island Skydiving, located at Upolu Airport near the town of Hawi in North Kohala, is now offering the only skydiving adventure available east of Honolulu (Oahu). Skydivers will cruise to altitude on a 20-minute scenic flight in a Cessna jump-craft, taking in majestic views of the North Kohala coastline, West Maui, and the summits of Maunakea, Maunaloa, Hualalai, and Haleakala. The adrenaline-pumping freefall lasts for about 45 seconds, after which you will enjoy a peaceful three to five minute descent under parachute to a soft-landing back at Upolu Airport. No skydiving experience is necessary to participate in this once in a lifetime opportunity. For more information, visit www.bigislandskydiving.com or call (808) 949-4852.

The Shops at Mauna Lani has it all this month including the October “Get Your Pink On” contest and fundraiser for Breast Cancer Awareness month. Take advantage of free events including: First Friday Concert with Alii Keanaaina and the grand opening of Barela Art Gallery on October 5; Polynesian Hula/Fire-Knife shows every Monday and Thursday evening starting at 6 p.m.; Cultural activities all week long including hula, lei making, coconut weaving, ipu making, and ukulele lessons. The festivities conclude with a haunted house for all to enjoy! For all the details, please visit www.facebook.com/theshopsatmaunalani or www.shopsatmaunalani.com, or call (808) 885-9501.

This month, Hilo Palace Theater and its stellar community cast present “Jesus Christ Superstar,” a story based on the Gospel’s account of the last week of Jesus’ life. Playing throughout October, this Andrew Lloyd Webber and Tim Rice produced rock opera album turned musical production will feature a live orchestra and special video elements. Tickets are $15 in advance/$20 at the door. Performance dates include Fridays and Saturdays, October 5, 6, 12, 13, 19, and 20 at 7 p.m., and Sundays, October 14 and 21 at 2:30 p.m. For more information, visit www.hilopalace.com.

Gary Washburn, director of the Grammy-winning Honokaa High School Jazz Band for the past 30+ years, will debut his original musical work, “Earth Life: October Full Moon,” on Saturday, October 27, at 7 p.m. at the Honokaa People’s Theater. Inspired by a total solar eclipse, the jazz suite for two pianos and percussion is performed by Washburn and notable Hawaii Island musicians Alex Czerny, Doug Johnson, and Noa Eads. A one-time chance to be part of the creative experience, the concert will be live-recorded for worldwide distribution by Emkay Records. Tickets are available at the door; $10 adults/$7 seniors/$5 children and students. For more information, visit www.facebook.com/EarthLifeOctoberFullMoon or email catherinetarleton@gmail.com.

The Waikoloa Beach Resort Kings’ Course is proud to support the University of Hawaii at Hilo by hosting the Dennis Rose Invitational from October 28-30. Visitors will have a great opportunity to see talented young men and women from nine select NCAA Division II schools compete for the tourney’s best scorecard. For more information, visit www.waikoloagolf.com.

From November 1-3, the Moku O Keawe International Hula Festival will celebrate Hawaiian culture’s unique form of dance at the Waikoloa Beach Resort. Under starry night skies, hula halau (hula troupes) from Hawaii, Japan, and around the world will take center stage at the Waikoloa Bowl in Queens’ Gardens, competing for top honors in hula’s two signature styles: hula kahiko (ancient hula) and hula auana (modern hula). During the day, in-depth cultural workshops and excursions explore the arts and protocols of authentic places, practices, and musical instruments of Hawaii. Plus, a fabulous made-in-Hawaii Marketplace on Friday and Saturday offers fine art and cultural crafts, aloha wear, food products and more. For more information, visit www.mokuokeawe.org.

Queens’ MarketPlace in Waikoloa Beach Resort will celebrate the music, magic and mastery of hula during the Moku O Keawe International Hula Festival from November 1-3, with complimentary hula performances at the center’s Coronation Pavilion. Guests will enjoy the music and dance of the following halau throughout the week: Wednesday – Aulani’s Hula Halau, Thursday – Na Lehua E Liko No Kawailani, Saturday – The Kupukaas, Sunday – Beamer Solomon Halau O Poohala. For more information, visit www.queensmarketplace.net.

Welcome the new year in style at the Hilton Waikoloa Village during the New Hawaii New Year’s Eve Party at the Monarchy Grand Ballroom on Monday, December 31. The celebration kicks off at 7 p.m. and guests will party the night away with featured entertainment by the Johnny Shot Band, specialty dinner stations prepared by the hotel’s award-winning executive chef Charles Charbonneau, a champagne toast to the new year, and in the late evening a gourmet coffee station until 12:30 a.m. Tickets are available now for $129 for adults. For reservations, please call (808) 886-1234.
Ocean Sports treats everyone as part of their ohana (family) and is offering visitors a Family and Friends discount of 50% off the Sail & Swim Adventure. For just $25 per person, guests will enjoy sailing on the Pacific Ocean, great music, fun ocean activities, a Kau Kau Snack Buffet, plus local tap beers, wine, Mai Tais and soft drinks. Offered on Tuesdays and Fridays from 2-4 p.m. For reservations, call (808) 886-6666 ext. 103 and ask for the Friends and Family Fare.

Let Journese travel experts help you complete your journey to Hawaii, the Big Island with a handpicked array of experiences. Choose from day adventures, such as horseback riding, an ATV safari, kayaking and snorkeling. Or discover breathtaking beauty with a waterfall excursion or volcano exploration. Then unwind for the night over a delicious meal at Kahua Ranch or an exquisite stargazing tour atop Maunakea. For more information, visit www.journese.com or call (800) 442-9244.

Head out and explore the island with Pleasant Holidays’ Hot Deals promotion, featuring a free Hertz Car Rental for up to five days. The promotion is valid for travel from now through December 21, 2012 and January 7 to May 24, 2013. Roundtrip transpacific air and minimum five-night stay at a participating hotel on Hawaii, the Big Island are required. For more information, visit www.pleasantholidays.com or call (800) 448-3333.

ACCOMMODATIONS

Renovations are well underway at the historic Volcano House hotel, located on the rim of Kilauea within Hawaii Volcanoes National Park. Hawaii Volcanoes Lodge Company, LLC manages the 33-room hotel, and will open rooms in phases over the next 12 months, with some rooms available in spring 2013, or sooner. The hotel store is open, and provides a selection of food, drinks, and retail items daily from 7:45 a.m. to 6:30 p.m. First opened in 1846, Volcano House has a storied history with many notable guests in its registry, including Mark Twain, Franklin D. Roosevelt, and Isabella Bird. Renovation plans include sharing Native Hawaiian culture through interpretive experiences, including cultural demonstrations, artwork, and handicrafts. Sustainable Hawaii Island ingredients will be featured in the restaurant and other food and beverage outlets. Visit www.hawaiivolcanohouse.com for more information or contact Tanya Ortega, taortega@ortegafamilyenterprises.com, (949) 544-9016.

Hawaii Volcanoes Lodge Company, LLC (HVLC), has completed renovations to the 10 A-frame camper cabins at Namakanipaio Campground, located within Hawaii Volcanoes National Park. Cabin renovations by HVLC include new flooring and beds, and the park refurbished the communal bathroom and shower facility. Introductory rates are currently $55 per night, and include pillows and linens. Prefer to pitch a tent or drive-in camping? The tent and RV campsites at Namakanipaio are also managed by HVLC, and rates are $15 per campsite per night, first-come, first-served, with a 14-day maximum. Park entrance fees apply for both the cabins and campgrounds ($10 per vehicle, $5 for pedestrians/cyclists; good for seven days). Call (866) 536-7972 for cabin reservations, and visit www.hawaiivolcanohouse.com for more information.

Courtyard King Kamehameha’s Kona Beach Hotel, the official headquarters and proud sponsor of the World Ironman Triathlon event, will offer a glimpse into the endurance training of a world-class athlete with a new series of Triathlon Camps beginning in 2013. Led by a seasoned coach and former Ironman Triathlete, this unique program will provide valuable training techniques, individual assessments, nutrition, strength training, and conditioning seminars. Guests can take advantage of the camp package, which consists of a five-night hotel stay plus four days of daily breakfast, lunch, and triathlon training. Visit www.konabeachhotel.com for additional information.

To mark the 96th anniversary of Hawaii Volcanoes National Park, the beachfront Waikoloa Beach Marriott Resort and Spa is offering the Hot Lava vacation package starting at $299 per night. It includes a newly minted America the Beautiful® quarter depicting Kilauea Volcano; garden view accommodations; daily breakfast for two; reimbursement for the Hawaii Volcanoes National Park entrance fee; one-time $300 hotel credit which can be applied toward food and beverage; and hotel valet parking. The offer is valid for stays now through November 1, 2012. A minimum four-night stay and advanced reservations are required. Based on availability, restrictions may apply. Coin subject to availability. Promotional code: PKG. For reservations, visit www.waikoloamarriott.com or call (808) 886-6789.

Stay four and save more at the Mauna Lani Bay Hotel & Bungalows. Save 25 percent per night and receive a $50 daily credit for dining, spa, or golf when you stay four days or more. This offer applies to all room categories from Garden View to Ocean View Suites. Book by November 30, 2012 for travel through December 23, 2012. Call (808) 367-2323 or visit www.maunalani.com for reservations or more information.

The renewal of Sheraton Kona Resort & Spa is complete. Visitors are invited to experience the resort, re-imagined and uniquely positioned to take its place among the highlights of Hawaii Island. To share the dream, meet team members on the Sheraton Kona blog: www.blog.sheratonkona.com. To celebrate the theatrical release of Disney Pixar’s “Finding Nemo 3D” and save on your family getaway, book promo code LFR* and enjoy connecting rooms, a $25 Daily Resort Credit, “Finding Nemo” 3D glasses and beach towel; rates from $289 per night. For more information, visit www.sheratonkona.com.

Aston Hotels & Resorts’ Aloha Book coupons add “extras” to a fall family vacation where kids stay, play, and eat for free. Just minutes from Aston Kona by the Sea, the Atlantis Submarine adventure is free for children when accompanied by an adult. Ooohs and ahhhs are guaranteed. Tucked along Hawaii Belt Road, Makalei Golf Club offers Aston guests discounted rates for a two or foursome. An Ocean Sports coupon for a snorkel, sunset, whale watch or glass bottom boat tour adds fun for families staying at Aston Waikoloa Colony Villas or Aston Shores at Waikoloa. For more information, visit www.astonhotels.com.

Take advantage of October golf promotions at Mauna Kea Resorts’ Hapuna Golf Course and Mauna Kea Golf Course. Triple Play is $375 plus tax per person for two rounds at Hapuna and one round at Mauna Kea. 5 Play is $500 plus tax per person for three rounds at Hapuna and two rounds at Mauna Kea. Or, get three days of unlimited golf for $600 per person plus tax. Additional days are also available with the promotion for $200 plus tax per person. The golf offers are available until December 18, 2012. For more information and tee times, call (808) 882-5400.

To celebrate its 25th year in business, Waipio Wayside Bed & Breakfast, a historic sugar plantation B&B located minutes from Waipio Valley, is offering a free room upgrade (when available) to all visitors as a way to say mahalo (thanks). The offer is good from October 1, 2012 through December 20, 2012. Waipio Wayside B&B recently earned a TripAdvisor Certificate of Excellence for 2012. For more information, visit www.waipiowayside.com.

Dragonfly Ranch, an award-winning B&B on the Kona Coast, is offering an Ohana (family) off-season discount, as much as one-third off its three luxury suites, through December 20, 2012. This unique healing arts center features a far-infrared sauna, colorful labyrinth, and an organic garden. Dragonfly Ranch also offers spa pamperings, gluten-free breakfast, and special diet counseling for guests interested in being pro-active about their wellness. Dragonfly Ranch is ideally located just a three-minute drive from Puuhonua o Honaunau and close to five pristine bays, providing world-class snorkeling with wild sea turtles and dolphins. Book online at www.dragonflyranch.com or call (808) 328-2159.

TASTY TIDBITS

Hilton Waikoloa Village introduces a unique on-the-water experience, Ports of Call, inviting guests to relaxing happy hours every day at participating locations. Beginning at Boat Landing Cantina after 2 p.m., retreat to the first stop of Ports of Call with tropical margaritas and snacks. Guests can also enjoy the Kona and Kohala pool bars and Lagoon Grill, for specials and discounts on cocktails, beer, and finger foods. As the afternoon winds down, Dona and Toni’s offers mouth-watering pizzas during happy hour from 5-6 p.m., and guests can continue into the evening with live music and drinks at Malolo Lounge, featuring discounts on drinks and wines. For more information, please visit www.hiltonwaikoloavillage.com.

Check out Mauna Kea Beach Hotel’s newest buffet at its Copper Terrace. The Buffet is offered every Sunday and Monday from 6-8:30 p.m. Enjoy Hawaii Island foods such as local sashimi, grilled island fish, beef short ribs, pizza, and Mauna Kea Hot Malasadas with Ice Cream. Cost is $45 per person. For more information and reservations, call (808) 882-5707 or visit www.maunakeabeachhotel.com.

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BIVB Newsletter September 2012

Posted on September 20, 2012

BIG ISLAND VISITORS BUREAU NEWSLETTER
SEPTEMBER 2012

Aloha,

In an effort to keep our valued Hawaii Island stakeholders better informed about BIVB activities, we are excited to launch a monthly update in the form of this electronic newsletter. We want to keep our industry partners abreast of the latest tourism issues impacting our destination, as well as provide regular highlights on key marketing initiatives and partnership opportunities to maximize collaboration across the island.

We hope you find the newsletter informative and welcome your feedback.

Mahalo,

George Applegate
Executive Director

__________________________________________________________________________________________

Hawaii Volcanoes National Park Commemorated on 2012 Quarter

The United States Mint released the new Hawaii Volcanoes National Park quarter to the public on August 29th at a ceremony held at the park’s Kahua Hula.

Representatives from the United States Mint, Governor’s office, State Delegation, and the County of Hawaii were on hand to participate. Part of the America the Beautiful Quarters (R) Program, the new coin features an engraved image of an eruption on Kilauea’s East Rift Zone on its reverse (or tails) side.

BIVB plans to distribute the commemorative coin on a specially produced postcard to our valued leisure, travel trade, CMI, wholesalers and media partners this month.

Hawaiian Airlines Looks to Add Kona-Tokyo Nonstop Service
News broke last week of Hawaiian Airlines’ proposed nonstop service between Kona International Airport and Haneda International Airport in Tokyo, Japan. If the U.S. Department of Transportation (DOT) approves the route application, Hawaiian will be the only air carrier offering flights between Japan and Hawaii Island. The airline is among others petitioning for Delta Airlines’ slot with service to Detroit, which the airline says it will discontinue in October.
BIVB executives met with Hawaiian Airlines officials and industry partners on September 6 to discuss its support of the proposed route. BIVB has also submitted a letter of support to U.S. DOT Secretary Ray LaHood making the case to approve the service to the island. There is no deadline for the DOT to make its decision.

Gaining more airlift is key to bringing prosperity back to the Island. In particular, we would benefit immensely from the restoration of service to Japan, which for 14 years thrived under Japan Airlines (JAL) and ranked as our second largest source of visitors. At its peak, Hawaii Island was receiving over 245,000 Japanese visitors a year.

Alaska Airlines Announces Seasonal Anchorage to Kona Service

Alaska Airlines will provide service from Alaska’s largest city of Anchorage to Kona from
November 10, 2012 through April 7, 2013.

Boeing 737-800 aircraft will accommodate 157 passengers, 16 in first class and 141 in the main cabin. ANC-KOA service will depart Anchorage on Saturdays at 1:15 pm and arrive at 7:00 pm. KOA-ANC will depart Kona on Sundays at 10:00 am and arrive at 5:35 pm.

“Living in the Moment” Online Resource

Travelers seeking a little more inspiration as they plan their Hawaii Island vacation now have a new online resource that will literally have them “Living in the Moment.” As part of a new marketing campaign launched by the Hawaii Visitors & Convention Bureau, a new microsite offers rich video content and links to destination information and trip planning tools. Free wallpaper downloads are also available to add a bit of aloha to your personal computer and mobile device.

Look for this link on our Hawaii Island homepage at gohawaii.com/big-island or on the Hawaiian Islands homepage.

Hawaii Island Special Offers Page

While you’re visiting our website, take some time to check out the Hawaii Island Special Offers page. Offers from our partners will be running through November 30th.

New Romance Reality Show to Feature Hawaii Island

“Ready For Love,” the new romance reality show scheduled to debut on NBC this fall, completed a successful on-island shoot from July 15 to 19. Three bachelors looking for love traversed the island on exotic dates that included stand up paddle boarding in Kona, a hike and waterfall adventure in Kohala, sailing along the west side, and oceanfront massages. BIVB supported the initiative in partnership with the Hilton Waikoloa Village. Hawaii Island will be featured in episode six slated for airing in November/December 2012.

Los Angeles and Orange County Media Blitz

In support of United Airlines’ daily flights to Kona and Hilo, BIVB coordinated a media blitz and met with 25 key consumer, travel trade and meetings journalists in Los Angeles and Orange County from July 16 to 19. The message focused on our island’s diversity and stories told highlighted the unique history and experiences found from the west to the east side of the island. The effort was organized by BIVB’s public relations firm McNeil Wilson Communications and led by Joan Gregory, BIVB’s senior director of marketing, with participation from Rob Pacheco of Hawaii Forest and Trail and Punawai Rice from ‘Imiloa Astronomy Center. We look forward to media visits and editorial coverage resulting from this initiative.

Wanderlust and Lipstick Travel Writing Contest

BIVB is sponsoring an online writing contest on the popular women’s travel blog www.WanderlustandLipstick.com, which began on August 1 and runs through September 14. The goal of the promotion is to stimulate Hawaii Island’s presence online and in the social media areas to grow awareness for the destination. Entrants will submit a Hawaii-themed story that fits in one of three categories (Earth, Sea or Sky) to win a grand prize vacation package at Waikoloa Beach Marriott Resort and Spa. The winner will be named in October 2012.

Social Media Update

We’re consistently growing our social media presence with destination and partner information on Facebook at facebook.com/hawaiibigisland, currently with 4,105 “Likes” and Twitter (@HawaiiBigIsland) with 548 Followers. Our goal is to engage with the social media community, thereby creating and fostering strong relationships.

Don’t forget! Send newsworthy information and photos to Nathan.Kam@AnthologyGroup.com and Erin.Kinoshita@AnthologyGroup.com for posting to Facebook and Twitter.

Partnership Opportunities

Hawaii, the Big Island Showcase – Canada

Promote your product (and Hawaii Island!) by joining BIVB on our roadshow to Canada from September 30 to October 4. Sales events will take place in Toronto, Calgary, Edmonton and Vancouver. Contact Kalei Bridges, Waimea@hvcb.org.

Pacific Northwest Media Blitz

BIVB will travel to the Pacific Northwest and meet with targeted media in Seattle and Vancouver from October 14 to 19. To get involved, contact Erin Kinoshita, Erin.Kinoshita@AnthologyGroup.com.

Eat. Play. Love. Press Trip

First-hand experience is the most powerful and effective way to get media coverage on your company. Participate in our upcoming press trip, which will showcase Hawaii Island cuisine, adventure and romance to up to six media, from November 2 to 7. Contact Erin Kinoshita, Erin.Kinoshita@AnthologyGroup.com.

National Tour Association’s Contact Event

Become a sponsor of the NTA Contact event held on Hawaii Island in August 2013. Reach more than 100 tour operators by providing accommodations or entry to your attraction on activity day or during the pre-fam. Contact Debbie Hogan or Kalei Bridges, Waimea@hvcb.org.

Meetings

August 1: BIVB Marketing Update Meeting

BIVB held a Marketing Update Meeting on August 1, which provided stakeholders the opportunity to hear from the Hawaii Tourism Authority, Hawaii Visitors & Convention Bureau and BIVB with updates of what’s been happening and future partnership opportunities for the remainder of 2012 and 2013. For a copy of the presentation, please click here. This link will be active until Friday,
September 14th.

August 20: BIVB 2013 Sales Initiatives Meeting

A 2013 planning meeting was held on August 20 to discuss sales initiatives for the coming year. To learn more about our Leisure Sales and/or Meetings, Conventions, Incentives efforts, contact Debbie Hogan or Kalei Bridges, Waimea@hvcb.org.

August 23-24: 2012 Hawaii Tourism Conference

Hawaii Tourism Authority’s 2012 Tourism Conference, E Ku i ka Moku (Together We Will Succeed), was a big success with more than 600 registrants and presenters representing stakeholders from around the world. Visit their Facebook page at facebook.com/HawaiiHTA to see photos from the event. Presentations from the conference are also available on the HTA website at hawaiitourismauthority.org/about-hta/hta-events/hawaii-tourism-conference/.

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BIVB What’s Sizzlin’ Newsletter September 2012

Posted on September 6, 2012

SEPTEMBER’S SIZZLIN’ NEWS FROM HAWAii, THE BIG ISLAND

Hawaii Island (September 4, 2012) - As hard as it is to say aloha (goodbye) to summer, fall brings a sizzlin’ season full of exciting specials and events on Hawaii, the Big Island. So take advantage of these new activities and great offers for an autumn to remember.

ADVENTURES, ACTIVITIES & EVENTS

Hula, gemstones and chocolate-a great combination of free activities offered almost every day at Queens’ MarketPlace at the Waikoloa Beach Resort. Come and enjoy three different hula performances each week, then get into the rhythm with free hula classes, or learn to make an ipu (gourd drum). Plus Queens’ unique shops feature complimentary chocolate and coffee tastings, gemstone classes, Hawaiian quilting lessons, community bike rides and more, as well as feature movies and Hawaiian music concerts at the Coronation Pavilion. For the full schedule, please visit www.queensmarketplace.net.

Join Ocean Sports, Hawaii Island’s premier ocean recreation company, at Anaehoomalu Bay on Aloha Tuesdays and Fridays from 10:00 a.m.-2:00 p.m. for a day of beach fun! For just $25 per person, guests can enjoy unlimited beach toy use, Glass Bottom Boat and Hawaiian Outrigger Canoe rides, beach games, water aerobics, A’bay Café meal deals, and a 20% discount off all Catamaran Adventures reserved at the beach hut. For more information or to make reservations, visit www.hawaiioceansports.com or call (808) 886-6666.

Waikoloa Beach & Kings’ Courses – Hawaii’s Best Golf Value. The more golf you play, the better the deals get! Enjoy two, three, or four rounds of golf starting at $96.25 per person, with no time or course restrictions. This includes a shared cart, bottled water, and the use of practice facilities. Rental clubs including Callaway Diablo Woods and Razor X Irons are $55 per person for the first round and $35 for each additional round up to 4 rounds. All rounds beyond four include complimentary rentals. For information or to schedule a tee time, visit www.waikoloagolf.com or call the golf shop at (808) 886-7888.

Hilton Waikoloa Village is proud to offer Dining on the Canal as one of its many unique dining options on property. Available daily, guests enjoy an evening under the stars when they set sail in mahogany boats for an intimate tour around the resort as the sun sets over the Kohala Coast. The exclusive dining experience is available for $125 for four people. Please call the Ocean Tower Concierge at (808) 886-1234 (ext. 2760) for reservations.

Cruise passengers visiting Hawaii Island can ground their sea legs with new shore excursion options from Roberts Hawaii. Visit the company’s website GoRabbitGo.com to book a variety of popular tours at significant savings, including trips to renowned sites such as Hawaii Volcanoes National Park, Akaka Falls, and Macadamia Nut Farm & Tropical Gardens. The company offers a 100% satisfaction guarantee on its tour products, including a full refund if passengers are unable to make their shore excursion because their cruise ship was detained from making port, or if the tour is cancelled for any other reason. For more information, visit www.gorabbitgo.com or call (800) 918-5549.

Pleasant Holidays recently expanded its portfolio of activities for Hawaii, the Big Island, making a vacation to this island of adventure even more exciting. New excursions include: Atlantis Submarine Tour, Circle of Fire Helicopter Tour, Evening at Kahua Ranch, Kohala Waterfall Adventure, Miss Mojo Sportfishing, and the Volcano Adventure from Hilo. These activities and numerous others can be booked online at www.pleasantholidays.com and www.pleasantactivities.com, or by calling (800) 448-3333.

The annual Mauna Kea Resort Grand Prix Open and Class Championship at the Seaside Tennis Club will take place September 21-23. The entry fee is $75 for one event or two and includes a t-shirt and Thursday 3:30 p.m. pre-tournament round robin mixer. The registration deadline is September 17. Special tournament rates for accommodations at Hapuna Beach Prince Hotel and Mauna Kea Beach Hotel are being offered. For more information, call (808) 882-5420.

On Friday, September 28 at 7 p.m., catch the screening of the film “Get a Job” starring notable Hawaii talents Willie K., Eric Gilliom, and Augie T. Having played at film festivals, in theaters, and on TV throughout the world, the first ever feature film produced by and about Hawaii’s residents will return home to Hilo’s historic Palace Theater for one night only. Additional cast members for this unique comedy include: Jake Shimabukuro, Kathy “Tita” Collins, Amy Hanaialii, Mick Fleetwood, Henry Kapono Kaaihue, Ernie Cruz Jr., Kealoha, Willie Nelson, Pat Simmons, and many more. For more information or to purchase tickets, please visit www.hilopalace.com or call (808) 934-7010.

Experience the “Spirit of the Wayfinder” at Imiloa Astronomy Center’s 5th annual Wayfinding & Navigation Festival. Held on Saturday, September 29 this full-day event is free to the public and will celebrate and honor the rich story of the now uninhabited Hawaiian Island of Kahoolawe. The festival will feature live music, hands-on activities that teach wayfinding and navigation skills, makahiki games, canoe and cultural arts exhibits, planetarium shows, speaker presentations, and a feature documentary. Imiloa exhibit hall and daily planetarium shows are also accessible by admission. For more information, visit www.imiloahawaii.org or call (808) 969-9703.

The URL remains the same but Fair-Wind.com looks much different than its predecessor. Hawaii Island’s award-winning ocean activities company, Fair Wind Big Island Ocean Guides, has launched a new website that makes navigating online as easy as navigating the calm waters of Hawaii Island’s Kona coast. A visit to Fair-Wind.com reveals all the details of every adventure aboard Fair Wind II or Hula Kai including video and information about Fair Wind’s Snuba option or Hula Kai’s Sea Rockets. The new site also includes cruise videos, a photo library, and videos of on-the-spot testimonials.

ACCOMMODATIONS

On September 1, Sheraton Keauhou Bay Resort & Spa officially became Sheraton Kona Resort & Spa at Keauhou Bay. Keauhou means “new beginning” in the Hawaiian language and the Kona Coast’s most iconic resort is wrapping up an extensive $16-million renewal, which will reestablish it as the crown jewel of the community. Renewal highlights include Rays on the Bay restaurant, room upgrades, and extensive cultural programming. To reintroduce Sheraton Kona Resort & Spa to visitors, the resort is offering a renewal special of just $129 (Mountain View) per night for bookings made by September 30, 2012 for stays through March 31, 2013. For more information, visit www.sheratonkona.com or call (866) 716-8140.

Courtyard King Kamehameha’s Kona Beach Hotel welcomes Kailua-Kona’s newest hotel feature that complements its recent renovations. The Spa at Kona Beach Hotel is a 1,650 square foot European designed facility offering a variety of massage packages, including a private oceanfront massage experience. From manicures and pedicures to couples massages, the spa offers state of the art equipment and a highly trained staff. To find out more about spa offerings, yoga classes, and its signature Vichy Massage, visit www.thespaatkonabeachhotel.com. Hours are 8:00 a.m.-8:00 p.m. daily.

Celebrating the end of summer, guests who stay six nights at Hilton Waikoloa Village will receive a seventh night free along with two complimentary tickets to Legends of the Pacific Luau. A once in a lifetime experience, the unforgettable Hawaii Island luau showcases exotic Polynesian dances and music of the Pacific Rim, highlighted by an expansive Waikoloa buffet. Luau doors open at 5:30 p.m. on Tuesday, Friday and Sunday nights. This offer is available until Dec. 31, 2012. For reservations, visit www.hiltonwaikoloavillage.com.

September is National Yoga Month, and to celebrate, The Fairmont Orchid, Hawaii a luxury AAA Four Diamond resort is pleased to add a newly created yoga package to its list of fitness offerings. The Nama-’stay’ in Paradise Package includes luxurious accommodations and a yoga class per day. Guests have the opportunity to choose from seaside yoga under the towering palms of the coconut grove, R&R yoga near the blue waters of the Pacific, or the ever popular Flo-yo (Floating yoga). Practiced on a stand up paddleboard, Flo-yo connects the mind, body and breath and builds strength through balance and resistance. Rates start from $249 per night. For more information, visit www.fairmont.com.

As summer draws to a close and most of the world begins to see signs of fall, here in Hawaii the sunshine continues on! Aston Hotels & Resorts invites travelers to book their fall getaway to Hawaii, the Big Island and enjoy low rates starting at $150 per night (Aston Shores at Waikoloa). Book your stay with Aston and spend your days exploring the island’s lush rainforests, living volcanoes, and beautiful beaches. For more information, visit www.astonhotels.com or call (866) 774-2924.

September and October are ideal months to visit the Islands, and Hawaii Vacation Rentals, Inc. invites visitors to enjoy its wonderful oceanfront cottages and homes at resorts along the Kohala Coast and the charming oceanside community of Puako. Rent for five nights and get one night free with no cleaning fee! For more information, visit www.vacationbigisland.com.

Join the ohana (family) at Hawaii Island Retreat for the holidays, and receive a 20% room discount on stays of five or more nights booked from December 21 through January 2. Guests will experience the best of both worlds during a holiday stay at Hawaii Island Retreat, blending a unique Hawaii vacation with time honored traditions like a home cooked holiday dinner and other festive activities. Guests can also enjoy Mo’s hearty breakfast and additional garden fresh meals by request. Call (808) 889-6336 or email info@hawaiiislandretreat.com to make reservations today.

Mauna Kea Resort offers “Fall Into Winter” special room rates! Enjoy spacious guestrooms with private balconies overlooking the Pacific Ocean at Hapuna Beach Prince Hotel. Promotional rates start at $189 per night for a Terrace View room. Valid dates are October 1 – December 22, 2012, inclusive. The legendary Mauna Kea Beach Hotel’s “Fall Into Winter” rates start at $299 per night for a Mountain View room. The offer is valid from November 1 – December 17, 2012, inclusive. For both properties, no minimum night stay is required, black out dates and restrictions apply. For more information, visit www.princeresortshawaii.com/fall or call Reservations at 1-866-PRINCE6 (866-774-6236).

Four Seasons Resort Hualalai at Historic Kaupulehu, the first and only Forbes Five-Star resort on Hawaii Island, introduces its own wedding blog – www.fshualalaiweddings.com. Created to inform guests of all wedding-related options available at the resort and help ease an often-stressful planning process, the blog provides a creative and interactive environment of wedding ideas and possibilities. Wedding planners or do-it-yourself brides and grooms can view descriptions and pictures on ceremony and celebration venues, catering and cakes, floral and resort activities, including spa and golf, or even find inspiration in photos and videos captured of other real weddings. For more information, visit www.fourseasons.com/hualalai or call (888) 340-5662.

TASTY TIDBITS

Waikoloa Beach Marriott Resort & Spa’s Hawaii Calls Restaurant & Lounge announced a tasty new addition to its menu. Whole Keahole Lobster harvested by Kona Cold Lobster from the waters off Kona is prepared by Chef Jayson Kanekoa with butter and poached for $22 each (exclusive of tax and gratuity). Side dishes are sold separately. The menu also offers fresh island produce in American and Pacific Rim cuisine. Hawaii Calls features seated dining indoor or outdoor on the expanded lanai (patio), overlooking scenic Anaehoomalu Bay. For more information or dining reservations, please call (808) 886-6789.

Located within the Waikoloa Beach Resort and minutes away from a variety of hotels and condominiums, The Kings’ Grille is the perfect venue for holiday entertaining with ample space for up to 130 guests and sweeping views of the Kohala Coast, Maunakea, and Maunaloa overlooking the 18th hole of the Kings’ Course. Banquet rooms at the Kings’ Grille include the main dining room, private library, and spacious outdoor lanai. For more information, visit www.waikoloagolf.com or call (808) 886-5172.

KUDOS/ACCOLADES

Shipman House Bed & Breakfast in Hilo is featured as one of the top 150 travel destinations in The New York Times book “36 Hours: 150 Weekends in the USA and Canada.” The book coming out this fall highlights all the best sites across North America from cities to towns and natural wonders, providing the ultimate travel guide. In addition, Shipman House was recently awarded a Certificate of Excellence for 2012 by TripAdvisor. Now in its 16th year, guests will find this B&B in a National Register of Historic Places home is ideally located for sightseeing, snorkeling, or stargazing. Or, spend the evening enjoying Hula Tuesdays on the verandah. For more information, visit www.hilo-hawaii.com or call (808) 934-8002.

BikeVolcano.com has earned a 2012 TripAdvisor Certificate of Excellence for being a top rated attraction in Hawaii as reviewed by travelers on the travel site. The accolade is given only to establishments and activities that consistently achieve outstanding traveler reviews on TripAdvisor and is extended to qualifying businesses worldwide. For more information about BikeVolcano.com’s guided bicycle tours of Hawaii Volcanoes National Park, visit www.bikevolcano.com or call (808) 934-9199.

CORPORATE MEETINGS & INCENTIVES

Group meetings at the 555-room beachfront Waikoloa Beach Marriott Resort & Spa is packed with value. Book from 175 to 350 room nights and get one roundtrip airline ticket credit and 100,000 Marriott Rewards Points or book as many as 1,000+ room nights and get two roundtrip airline tickets credit and 500,000 Marriott Rewards Points. Value dates are September 17-29, October 7-20, November 11-30 and December 1-15, 2012. The resort offers a total of 28,000 square feet of indoor and outdoor function space. T1 High-speed Internet is provided and high-speed Internet is also accessible through a wireless connection. Other services available include DOD, Fax, DID, and ISDN. For more information, email peter.thoene@marriotthotels.com.

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