The world of marketing continues to evolve and we continually evaluate and modify our communications programs to remain competitive.
Of increasing focus at HVCB is “brand integration,” the effort to incorporate the essence of Hawaii into the content of national television shows. The strategy is not completely new, but is rapidly becoming more relevant in the burgeoning era of TiVo and ad-avoidance.
HTA will be providing nearly $2 million each year to help fund and support over 60 festivals throughout the state. This year, HTA is also providing advertising and media relations support for the campaign.
This page does not include diacritical markings for Hawaiian words because not all computers are able to reproduce these markings or true fonts in normal text.
