HTA Announces Year-Round “Festivals of Hawaii”

The Hawaii Tourism Authority (HTA) announced a new year-round promotional campaign: “Festivals of Hawaii.” HTA will be providing nearly $2 million each year to help fund and support over 60 festivals throughout the state. This year, HTA is also providing advertising and media relations support for the campaign, which is intended to increase the awareness of Hawaii’s various festivals to both post-arrival visitors and local residents alike. Components of the “Festivals of Hawaii” campaign include:

• Creation of a distinct logo
• Quarterly calendar listing of Hawai‘i’s festivals to be distributed to media and hotel concierges statewide
• Media kit distribution
• Six different print advertisements announcing the “Festivals of Hawaii,” which will appear in visitor publications
• Television and radio advertising
• In-flight video on incoming flights to the islands as part of the Governor’s message.

The Hawaii Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with our economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs. For more information, please visit www.hawaiitourismauthority.org or call Sharon Freitas, HTA Communications Officer at
(808) 973-2272.